ASICS goes to VR for latest product launch
ASICS has launched three new innovative sports shoes: METARACER, METARISE, and METASPRINT, all launched in Sunrise Red colour scheme. The shoes, which were originally planned to reveal at ASICS Innovation Summit in Tokyo, have been previewed in VR, so that the media, athletes and shoppers can experience the range up close and personal – in the virtual innovation lab of the ASICS Institute of Sport Science.
The Kobe ASICS Institute of Sport Science comprises of scientists,...
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