Threekit unveils configurable AR for retail with ‘millions’ of customisations promised

As many consumers cannot get to physical stores right now amid the coronavirus pandemic, the time to explore augmented reality (AR) initiatives for retail may be nigh.

Threekit, a product visualisation software provider based in Chicago, certainly believes so. The company has announced the launch of a configurable AR feature, which allows shoppers to see and customise 'millions' of product variations in augmented reality.

This is by no means the only offering which...

15 April 2020 | AR

HTC holds Virtual VIVE Ecosystem Conference in full VR

HTC recently held its fifth annual XR industry conference in virtual reality (VR), with the company noting it could pave the way to ‘breaking through physical limitations.’

The conference, which is now renamed as the Virtual VIVE Ecosystem Conference (V²EC), is said to be the first major physical industry event that has been replaced completely by an interactive VR digital medium, which was attended by nearly 2000 registered participants from more than 55...

25 March 2020 | Ecosystems

AR and VR headsets to see short-term Covid-19 decline – but IDC notes positive long-term outlook

IDC has forecast a decrease in augmented (AR) and virtual reality (VR) device shipments in the first half of 2020 due to supply chain disruptions caused by the recent Covid-19 outbreak – but says the long-term landscape is strong.

According to IDC, a decline of 10.5% is expected on a year-over-year basis in the first quarter, followed by a 24.1% decrease in the second quarter. However, a bounce back is expected in the second half of 2020, considering gradual production increase...

24 March 2020 | AR