How VR is shaking up the world of marketing
VR and 360 are transforming the marketing and communication industries, increasing integration between traditional advertising, social media marketing, experiential and events.
It’s becoming the norm to capture events and locations in 360 degree video, to allow people to experience parts of the world they can’t get to.
However, more and more brand marketers are also recognising the impact that a 360 experience can bring to a campaign.
Once the expensive indulgence of a handful of...