New study shows how VR can change mood and relieve anxiety during blood donation

A recently published study by the Scholarly Journal of Psychology and Behavioral Science has found that virtual reality (VR) can help a person’s mood change whenever they sit for donating blood. This finding was part of research conducted with the American Red Cross wherein 33 volunteers participated, who were analysed for different types of moods like anger, tension, fatigue, happiness and calmness.

‘Needle...

By VR 360, 23 September 2019, 0 comments. Categories: Applications.

University of Nottingham argues how virtual reality training could improve employee safety

A new report from the University of Nottingham has argued virtual reality (VR) has great potential to improve employee safety at workplaces.

The research, titled “Immersive Virtual Worlds: Multi-Sensory Virtual Environments for Health and Safety Training”, aimed to produce evidence-based guidance for the development and use of virtual environments in engaging and effective training. The researchers conducted...

By VR 360, 17 September 2019, 0 comments. Categories: AR, Enterprise, Hardware, Research.

Ario Technologies gets $2m in seed funding for AR software platform

Virginia-based augmented reality (AR) software as a service platform developer Ario Technologies has raised $2 million (£1.64m) in a recently held seed funding round led by Richmond-based venture capital firm NRV.

The secured funds will be used by Ario to capitalise further on its position as an emerging player in the enterprise AR industry and across the globe, where companies struggle to increase worker efficiency, reduce...

By VR 360, 02 September 2019, 0 comments. Categories: AR, Enterprise.

Global smart AR glasses market ‘poised for rapid growth’, says Tractica

The global market for smart augmented reality (AR) glasses has struggled taking off even after few years of pilots, implementations, and a lot of hype. A new report by Tractica has revealed that smart AR glasses market is gaining traction as it inches away from being a niche product to becoming an industrial and enterprise problem solver.

While consumer adoption is elusive, the market is building its ecosystem, refining...

By VR 360, 27 August 2019, 0 comments. Categories: AR, Devices, Hardware.

Live Planet launches world’s first claimed blockchain VR network

California-based production company Live Planet has announced its Blockchain Virtual Reality Network (BVRN) that will feature in-depth and engaging VR programming from major blockchain industry influencers, including Bad Crypto Podcast, Crypto Trader, Boxmining, BLOCKTV, Decentralized Films, YEN.io, and CoinCentral.com.

The Blockchain VR Network is the world’s first VR network built specifically for the blockchain sector, the...

By VR 360, 09 August 2019, 0 comments. Categories: Applications, Brands, Gaming.

Khronos publicly releases OpenXR 1.0 specification for VR and AR ecosystem

The Khronos Group has publicly released the OpenXR 1.0 specification, along with openly available implementations and substantial ecosystem momentum.

According to the Oregon-based non-profit industry consortium, the OpenXR 1.0 is a unifying, royalty-free, open standard that provides high-performance, cross-platform access to extended reality, also known as XR, supported platforms and devices.

By VR 360, 08 August 2019, 0 comments. Categories: AR, Ecosystems.

Apple opens registrations for augmented reality art initiative

Apple is inviting people to register for its series of new art-based ‘Today at Apple’ augmented reality (AR) experiences, called [AR]T.

Offered at Apple Stores globally, the [AR]T sessions comprises of an interactive walk featuring works by some of the world’s renowned contemporary artists, an in-store session on basics of creating AR through Swift Playgrounds, and an AR art installation in every Apple Store across...

By VR 360, 05 August 2019, 0 comments. Categories: AR, Brands, iOS.

SK Telecom launches new 5G-enabled AR and VR services for eSports

South Korean telecom operator SK Telecom has launched three 5G augmented reality (AR) and virtual reality (VR) services, called ‘Jump AR’, ‘LCK VR Live Broadcasting’ and ‘VR Replay’, which aim to offer a more realistic and immersive experience while watching eSports games.

The summary of the products are:

  • Jump AR: Users can use their smartphones to access Jump AR that transports them to an eSports stadium, LoL Park. When they are accessing the...

By VR 360, 31 July 2019, 0 comments. Categories: Applications, AR, eSports, Gaming.

URW collaborates with The VOID to bring VR to shopping centres

French commercial real estate firm Unibail-Rodamco-Westfield (URW) is bringing more than 25 permanent, immersive VR destinations to its shopping centres in the US and Europe by collaborating with US-based mixed reality entertainment specialist, The VOID.

The partnership will benefit both companies to expand their footprints across different regions. For instance, The VOID can scale its global presence with the help of...

By VR 360, 30 July 2019, 0 comments. Categories: Applications, Brands.

ABI Research finds increasing competition in AR and VR – fuelled by new verticals and collaboration

A new report from analyst firm ABI Research has suggested that more than 80 new companies have joined the augmented (AR) and virtual reality (VR) spaces – all looking at new services and verticals as key to an immersive future in which they want a part.

The trends surrounding enterprise digitisation are continuing to push the market forward owing to the increasing collaborative efforts by AR/VR companies with hardware...

By VR 360, 29 July 2019, 0 comments. Categories: AR, Hardware, Platforms, Research.

Mozilla brings Firefox Reality VR web browsing experience to Oculus' newest headset

Mozilla has announced the introduction of its Firefox Reality VR web browsing experience to Oculus' newest headset.

The widely anticipated move will make it possible for all the owners of Facebook's standalone headset to watch videos, surf sites and get the best virtual reality experiences through a browser. Users can also try the new featured content on the FxR homepage or build their own to see what they can do in the next...

By VR 360, 26 July 2019, 0 comments. Categories: Brands, Platforms.

Kopin, North and RealWear named as IDC innovators for head-mounted displays

In its latest report, titled IDC Innovators: Augmented Reality Head-Mounted Displays for Commercial Use, 2019, market intelligence firm IDC has profiled three companies, namely Kopin, North, and RealWear, that have developed AR head-mounted displays (HMDs) for commercial use.

  • Kopin is a Massachusetts-based electronics manufacturer whose HMDs feature a voice interface for hands-free interaction  
  • North is a Canadian firm backed by Intel Capital, Spark Capital, and the Amazon Alexa Fund. North is known for developing eyeglasses that look...

By VR 360, 24 July 2019, 0 comments. Categories: AR, Enterprise, Hardware.

FORM launches swimming goggles with AR display

Sports technology provider FORM has announced the launch of a pair of premium swim goggles with a transparent AR display that delivers performance metrics in real-time.

With an aim to make training smarter and more purposeful, FORM collaborated with top competitive swimmers and coaches, including ex-Olympians to develop its unique product. The FORM Swim Goggles eliminates the frustration of swimmers who tackle with current...

By VR 360, 09 July 2019, 0 comments. Categories: AR, Platforms.

Cambridge researchers say VR can detect Alzheimer’s symptoms

Researchers at the University of Cambridge have found that virtual reality technology can help identify Alzheimer’s symptoms with more precision than the ‘gold standard’ cognitive testing.

The researchers first discovered in 2014 that the “entorhinal cortex” is one of the first regions that get affected by the disease – this could explain the reason behind old people getting lost, which is the most common symptom in the older age group.

Usually, cognitive tests used in...

By VR 360, 05 July 2019, 0 comments. Categories: Research.

HTC VIVE announces VIVE enterprise solutions business unit

A new business unit and strategy has been announced by HTC VIVE that aims to deliver a complete portfolio of extended reality (XR) solutions to enterprises and developers across the world.

The new organisation, dubbed as VIVE Enterprise Solutions, focuses on assisting businesses that are looking for comprehensive XR solutions that are a mix of hardware, software, and services for professional needs.

By VR 360, 04 July 2019, 0 comments. Categories: Devices, Ecosystems, Enterprise.

CBS Interactive partners with Unity Technologies for AR-related ad solution

CBS Interactive has collaborated with real-time 3D developer Unity Technologies to enable advertisers to build and scale augmented reality (AR) campaigns across a variety of mobile apps of CBS, including CBS Sports, CBS News, CNET, GameSpot and TV Guide.

At present, AR technology is enabled on over a million mobile devices and is likely to grow to more than 3.4 billion in 2020. Now by partnering with Unity, CBS will provide...

By VR 360, 27 June 2019, 0 comments. Categories: AR, Brands.

YouTube rolls out augmented reality for users to virtually try makeup products

YouTube will be using augmented reality (AR) for its users so that they can ‘virtually’ try on makeup as they are watching videos.

The AR feature, which is dubbed as AR Beauty Try-On, will allow viewers to see how a shade of lipstick looks on them. They can use this feature while watching a video of their favourite creator reviewing it and explaining them the application of the product, which they can buy it simply by clicking on the...

By VR 360, 24 June 2019, 0 comments. Categories: Applications, AR, Brands.

BMW looking to augmented reality for maintenance and manufacturing repairs

BMW of North America (BMW NA) has introduced new dealership and workshop communication technologies that will help BMW Centres and MINI Dealerships in the region to mitigate repair and maintenance time, eventually increasing the workshop efficiency and improving customer satisfaction.

The technologies include the all-new Technical Information System TIS 2.0, along with the Technical Support & Research Assistant TSARA and...

By VR 360, 14 June 2019, 0 comments. Categories: AR, Brands, Enterprise.

Siemens’ latest version of Solid Edge CAD software features AR and 2D nesting among other tools

Siemens Digital Industries Software has announced the availability of a new version of its Solid Edge CAD software featuring augmented reality (AR) among other new options.

Dubbed as Solid Edge 2020, the newer edition of the CAD software will help the small and medium-sized manufacturers expedite their product development and manufacturing process.

The Solid Edge 2020 software, which...

By VR 360, 11 June 2019, 0 comments. Categories: AR, Ecosystems, Enterprise.