AR and VR market could separate before converging, Digi-Capital argues

A number of industry experts in the AR/VR domain foresee convergence of the two technologies into one unique spatial computing solution. However, Digi-Capital has predicted that mobile AR, smart glasses, and VR may in fact be separated in the medium-term from a commercial point of view.

AR is estimated to reach 2.5 billion installed base and $70-$75 billion revenue and VR is expected to hit over 30 million installed base and...

By VR 360, 15 May 2019, 0 comments. Categories: AR, Ecosystems, Research.

Google set to bring augmented reality models to search engine

At the recently held 2019 I/O event, Google announced that it is adding a mix of camera and augmented reality (AR) to its search engine that will generate 3D AR models as search results. For instance, users can have look at “realistic” pairs of shoes they are trying to buy online; similarly, shopping clothes online can also be previewed with one’s existing wardrobe. One can also simply put an animated shark in their living room.

By VR 360, 10 May 2019, 0 comments. Categories: Android, Applications, AR, Brands.

VR headsets will hit ‘critical mass’ at $199 price point, new study finds

A new study from Picture Virtual Reality (PXVR.com) argues that the vast majority of VR headset users would buy a device if it came with a price tag of $199.

13% of the survey respondents said they would buy a VR headset if it is sold for $99 in order for the technology to hit what it called ‘critical mass’. Hundreds of studies have said shown that VR-related sales are continuously growing over the past two years....

By VR 360, 09 May 2019, 0 comments. Categories: Devices, Hardware, Research.

Report: Gaming remains primary use case for VR headsets among US consumers

Gamers are ‘most likely’ to be familiar with virtual reality (VR) with it remaining the primary use case for VR headsets among US consumers, according to a new industry report.

The report from Parks Associates’, titled ‘Virtual Reality: The Evolving Ecosystem’, found that consumer-reported familiarity with VR technology had stayed at approximately 25% of US broadband households between 2017 and...

By VR 360, 23 April 2019, 0 comments. Categories: eSports, Gaming, Hardware, Research.

New study shows how VR and AR can enhance brand perception

A new study conducted by Magid, a consumer-centred business strategy and research company, has revealed that both VR and AR can play a crucial role in enhancing brand perception.

The study, which comprised a series of focus groups in Los Angeles and New York along with tech enthusiasts who had earlier experience of VR, revealed that while VR content was found to drive emotion, the AR content was making more sense for daily...

By VR 360, 18 April 2019, 0 comments. Categories: AR, Brands.

Oz aims to bring AR environment to biopharma with new initiative

Consulting company Oz has launched what it has described as a first-of-its-kind application aiming to bring an augmented reality (AR) environment to physician detailing.

AR-Detailing will allow biopharma sales representatives to have a lot more immersive detailing experience with physicians on treatments. It will also educate them on health conditions and diagnostics. This becomes essential for specialised treatments where...

By VR 360, 16 April 2019, 0 comments. Categories: Applications, AR, Platforms.

HTC reveals pricing and availability details for VIVE Focus Plus headset

HTC VIVE has announced that its latest Focus Plus headset will be available for sale from April 15.

The product can be ordered from Vive's website and will cost $799. Vive Focus Plus features the latest fresnel lenses that offers a sharper visual to reduce any screen door effect meeting the needs of enterprise customers. The newly added dual 6DoF controllers help users to blur the lines between reality and VR in addition...

By VR 360, 26 March 2019, 0 comments. Categories: AR, Devices, Enterprise, Hardware.

New VR solution helps engineers detect early design risks in product and process lifecycles

French software firm ESI Group and AR software solutions provider Diota have vowed to solve issues related with factory assembly and in-service maintenance via an end-to-end solution, which leverages digital data to provide improved productivity, quality and traceability, thereby negating operational risk.

The solution, called IC.IDO, is a dedicated VR solution designed to help engineers identify design risks as early as...

By VR 360, 20 March 2019, 0 comments. Categories: Applications, AR, Enterprise, Platforms.

Nissan and NTT DOCOMO test ‘invisible-to-visible’ technology in moving vehicle using 5G

Nissan and NTT DOCOMO have put Nissan’s 'invisible to visible' technology through its field test in a moving vehicle, using DOCOMO’s fifth-generation mobile communications connectivity.

Invisible-to-visible (I2V) is a future Nissan Intelligent Mobility technology that merges the real and virtual worlds. Combining information from sensors outside and inside the vehicle with the data from the cloud helps...

By VR 360, 14 March 2019, 0 comments. Categories: AR, Brands, Ecosystems.

Nintendo to launch Labo kit for 'simple and shareable' VR experience

Nintendo’s gaming and construction toy platform, Nintendo Labo, will be launching the Nintendo Labo: VR Kit next month.

The Nintendo Labo: VR Kit, which is the fourth kit in the Nintendo Labo series, aims to create a simple and shareable VR experience for users. It provides tools that allow them to make DIY cardboard creations, called Toy-Con. This allows them to play a variety of games and discover how Nintendo Switch technology brings it all to life. 

The VR Kit offers six new Toy-Con creations...

By VR 360, 11 March 2019, 0 comments. Categories: Brands, Developers, Gaming.

NexTech AR Solutions announces upgraded UX for web-enabled AR platform

Canadian software firm NexTech AR Solutions has upgraded the user experience (UX) for its patent-pending web-enabled augmented reality (AR) platform.

Users, with the help of the newly improved UX, feel as if they are inside an app through 3D virtual AR objects in a location and then “placed”. As soon as the virtual 3D object is “placed”, users can move their camera left and right whereas the object...

By VR 360, 06 March 2019, 0 comments. Categories: Applications, AR, Brands.

Toyota allows customers to see inside C-HR model with AR Brandwidth initiative

London-based digital agency Brandwidth has created a new Toyota hybrid augmented reality (AR) application for Toyota GB, which will give Toyota customers an inside look of the car brand’s C-HR model.

The application uses AR and objective recognition software to overlap graphics of the inside of the Hybrid drivetrain onto physical vehicles, which will help customers understand the working of the system through an iPad app...

By VR 360, 05 March 2019, 0 comments. Categories: Advertising, AR, Brands.

AT&T, Ericsson, Intel and Warner Bros team up for mixed reality Batman experience

MWC19 The upcoming MWC19 in Barcelona will evidently be a treat for DC Comics’ fans, as they will be able to witness Batman in action and fighting his nemesis The Scarecrow in mixed reality (MR).

The demonstration, which is a joint work between AT&T, Ericsson, Intel, Warner Bros., and DC, is a combination of VR and AR, coupled with 5G technology and edge computing. This show will run on a fully integrated 5G network, which...

By VR 360, 22 February 2019, 0 comments. Categories: Advertising, Brands, Gaming.

USA Today launches augmented reality experience in run up to Oscars

USA TODAY has launched its first entertainment AR experience, called “Oscars AR: The Costumes and Creators”, ahead of the approaching 91st Academy Awards. The technology will allow audiences to get up-close and personal with the costume designers and their creations from major nominated films.

The partnership between USA TODAY’s emerging technology team and USA TODAY’s life team would give viewers...

By VR 360, 19 February 2019, 0 comments. Categories: AR, Brands.

Iberia to incorporate virtual reality on-board with new initiative

Spanish airline Iberia and German VR tech firm Inflight VR have collaborated to incorporate the latter’s technology in the airliner’s fleet. After completion of trials, VR glasses will be available on Iberia’s two daily flights to New York, operated by A350-900 aircraft and the Madrid-Tel Aviv route, offered every day with an A330 -200.

The agreement between the companies will last for six months, which will...

By VR 360, 19 February 2019, 0 comments. Categories: AR, Brands, Platforms.

Accenture, Qualcomm and Kellogg’s to develop and pilot VR retail solution

A recent collaboration between Accenture, Qualcomm Technologies and Kellogg Company to develop and pilot a solution that is embedded with eye tracking technology in a mobile VR headset is set to reinvent performing market research and gathering of critical consumer data by brands and retailers.

The solution, Accenture Extended Reality (XR) practice, developed the VR merchandising product with the help of Qualcomm VR...

By VR 360, 15 February 2019, 0 comments. Categories: Brands, Platforms.

Canadian VR developer Dark Slope accrues more than £1.17 million in seed funding round

Toronto-based VR and AR developer Dark Slope recently closed a seed-funding round in which it accrued more than £1.17 million.

These funds will be utilised to increase the company headcount and develop the company’s free roam technology and its enterprise product line, along with supporting the release of future VR and AR experiences. The company also announced the launch of its first product, the Scarygirl Mission...

By VR 360, 14 February 2019, 0 comments. Categories: AR, Developers, Gaming.

New British Army programme set to use VR, MR, and cloud software

The British Army is working with Bohemia Interactive Simulations, a US-based developer of advanced military simulation and training software, to demonstrate the potential of virtual reality (VR), machine learning and cloud computing for the Army’s Collective Training Transformation Programme (CTTP).

A series of training events will be provided by BISim for the pilot programme that will demonstrate VR and mixed reality...

By VR 360, 05 February 2019, 0 comments. Categories: AR, Platforms, Security.

Niantic raises $245 million in series C funding round to ‘help build the future’ of augmented reality

US software firm Niantic has announced that it is raising $245 million (£190m) in a series C financing round to help broaden its gaming offerings and ‘maintain its lead in augmented reality (AR) experiences’.

The funding round will be led by California-based Institutional Venture Partners (IVP), along with strategic investors like Samsung Ventures, aXiomatic Gaming, Causeway Media Partners, Battery Ventures,...

By VR 360, 22 January 2019, 0 comments. Categories: AR, Brands.

Revenues from VR-specific games to reach $8.2 billion by 2023, says Juniper Research

A lesser-spotted optimistic research study focusing on virtual reality; Juniper Research has predicted revenues from VR-specific games will rise from $1.2 billion to $8.2bn by 2023.

The report, titled ‘Virtual Reality Markets: Innovation, Disruption & Future Prospects 2019-2013’, argues that the development of smartphone VR content is key to increasing consumer confidence in VR – which as regular...

By VR 360, 17 January 2019, 0 comments. Categories: eSports, Gaming, Research.