Research: Augmented reality can help cardiologists with complex procedures

Augmented reality (AR) offers a new platform to help physicians better visualise complex medical data, particularly before and during medical procedures. A new self-contained AR device aims to provide an immersive AR experience in which surgeons can interactively explore data in three dimensions.

Jihye Jang, a PhD Candidate at the Cardiac Magnetic Resonance (MR) Centre at Beth Israel Deaconess Medical Centre, and colleagues assessed...

By VR 360, 12 November 2018, 0 comments. Categories: AR.

EFF launches VR tool to help users understand surveillance technologies

The Electronic Frontier Foundation (EFF) has launched a virtual reality (VR) experience on its website, teaching people how to spot and understand the surveillance technologies that police are using on its communities.

Spot the Surveillance, which works best with a VR headset and can also work on standard browsers, places users in a 360-degree street scene in San Francisco.

The...

By VR 360, 06 November 2018, 0 comments. Categories: Applications, Platforms, Regulation.

Novarad AR HoloLens system gets FDA approval for medical use

The FDA has cleared OpenSight Augmented Reality System, making it the first AR medical solution for Microsoft HoloLens receiving 510(k) clearance for use in pre-operative surgical planning.

OpenSight renders 2D, 3D and 4D images of patients interactively, while accurately overlaying them directly on the patient’s body. The solution, in combination with the patented virtual tool technology and an integrated targeting...

By VR 360, 30 October 2018, 0 comments. Categories: Applications, AR.

Resolution Games secures $7.5 million series B funding to further innovation for AR and VR gaming

Sweden-based Resolution Games has closed a $7.5 million Series B round of funding led by MizMaa Ventures.

The investment also includes new capital from GP Bullhound and Fly Forever, as well as industry thought leader and Unity founder, David Helgason. Investors from previous rounds, such as GV, Partech, Bonnier Ventures, Creandum and Sisu Game Ventures, also partook in this latest series B round.

By VR 360, 25 October 2018, 0 comments. Categories: Ecosystems, Gaming.

Macy’s teams up with Marxent Labs in ‘largest VR rollout in retail history’

The recent collaboration between departmental store chain Macy’s and VR and AR solutions provider Marxent Labs is said to be the largest VR rollout in retail history.

About 70 of Macy’s stores across the nation have installed VR so far, and are planning to add more at 20 locations by January 2019, according to the company.

VR-influenced furniture sales have rose more than...

By VR 360, 18 October 2018, 0 comments. Categories: Brands, Platforms.

Deutsche Telekom and Niantic join hands over AR gaming

A technology partnership has recently been announced between Deutsche Telekom and Niantic Inc., creator of leading AR games Pokémon GO and Ingress PRIME. This partnership will bring Niantic’s Real World platform for AR gaming to Deutsche Telekom’s MobiledgeX Edge servers and 5G network.

Niantic’s Real World Platform combines the physical and digital worlds via advanced functionalities like...

By VR 360, 15 October 2018, 0 comments. Categories: AR, Gaming.

Varjo raises $31 million in series B funding to launch first human-eye resolution XR product

Finnish tech startup Varjo has announced a $31 million Series B investment to introduce the world’s first human-eye resolution virtual reality and mixed reality (VR/XR) product, which is aimed at industrial use.

The product holds the potential to transform complex and design-driven industries, such as architecture, engineering and construction, simulation and training, engineering and construction, aerospace, and industrial design.

The Helsinki-based firm now has a total of $46 million in accumulated...

By VR 360, 09 October 2018, 0 comments. Categories: AR, Data & Analytics, Ecosystems.

New HaptX gloves development kit allows VR users to create realistic touch feedback

Seattle-based realistic haptic technology provider HaptX has introduced the new HaptX Gloves Development Kit, which is an industrial-grade product for advanced simulation in VR. Professional VR users can develop simulations with realistic touch feedback and natural interaction with the help of the HaptX Gloves.

Built with the company’s patented microfluidic technology, the HaptX Gloves Development Kit consists of a set...

By VR 360, 09 October 2018, 0 comments. Categories: Ecosystems.

Capgemini bets AR and VR will go mainstream in three years – with US and China aggressive investors

Enterprises are enhancing their business operations with the help of AR and VR technologies, claims a report, titled “Augmented and Virtual Reality in Operations: A guide for investment”, published by the Capgemini Research Institute.

More than 700 executives in the automotive, manufacturing and utilities sectors having knowledge of AR/VR initiatives in their organisations were surveyed for the preparation of this...

By VR 360, 08 October 2018, 0 comments. Categories: AR, Platforms, Research.

VR reduces pain during exercise, finds study

A research paper published by the School of Engineering and Digital Arts at the University of Kent argues that using VR headsets during exercise can reduce pain and increase the level of sustaining an activity.

The research, which was led by PhD candidate Maria Matsangidou from EDA, was set out to determine the effect of using VR on certain inner-body functions like heart rate, including pain intensity, perceived exhaustion,...

By VR 360, 02 October 2018, 0 comments. Categories: Applications, Platforms.

Exploring innovations for VR in the cinematic realm

The Virtual Reality Industry Forum (VRIF) has announced that it will be exhibiting its latest VR innovations at the IBC2018 event in Amsterdam. At the VRIF Future Zone booth, visitors will be able to witness all the cutting-edge interactive demos from companies such as Qualcomm, Nokia/Fraunhofer HHI, and Imeve.

Demonstrations by the abovementioned companies include Imeve’s high-quality live streaming VR360 solution,...

By VR 360, 14 September 2018, 0 comments. Categories: Applications, AR, Brands.

AR provider Sixense looks to robotics with Sisu partnership

Immersive computing solutions provider, Sixense Enterprises, and Sisu, a developer of intuitive robot systems, have announced the former’s STEM technology will be deployed in the latter’s VUDU system for industrial robot programming.

The advanced motion tracking technology from Sixense has enabled Sisu to launch its most intuitive system yet, that helped in mitigating programming time from days or hours to just...

By VR 360, 14 September 2018, 0 comments. Categories: AR.

How virtual reality is helping art galleries and real estate businesses with their customer experience

Virtual (VR) and augmented reality (AR) experiences are being used to attract customers by retailers – as new case studies have shown.

One Toronto-based business, The Slanted Door Art Gallery, Café, and Lounge, has become a part of the new frontier in eCommerce. This trendy café has introduced an interactive 360° virtual tour for its visitors who can actually study and purchase pieces of art via their...

By VR 360, 04 September 2018, 0 comments. Categories: Applications, AR, Brands.

Digi-Capital launches VR and AR analytics platform for startups, execs and VCs

Digi-Capital, an augmented and virtual reality consulting firm, has announced the launch of a new analytics platform which will serve as a dashboard for startups, corporates and venture capitalists (VCs).

The platform aims to provide encyclopaedic information in AR/VR/XR, with more than 500,000 data points across hardware, software, platforms, products/services, business models, categories and countries. It also covers leading AR/VR/XR startups, founders, corporates, VCs, valuations, deal flows and...

By VR 360, 21 August 2018, 0 comments. Categories: AR, Platforms, Research.

VERSES aims to combine AR and VR with blockchain to power the future web

Meet VERSES. The Los Angeles-based startup aims to ‘create a new economy for tradeable and transportable digitised assets that combines the virtual with the physical.’

VERSES has showcased its virtual and augmented reality protocol to power ownership, monetization, geolocation and tradability of digital goods, holographic avatars and connected experiences. VERSES creates a new economy for tradable and transportable...

By VR 360, 20 August 2018, 0 comments. Categories: AR, Data & Analytics.

Vicon’s new Origin location-based VR system aims for ‘unbreakable’ tracking

UK-based Vicon Motion Systems has introduced the “Origin”, a comprehensive location-based virtual reality (LBVR) system that is designed to empower all levels of VR developers.

Vicon’s new fully scalable solution is a combination of its Academy Award-winning tracking abilities with tools that make it easy for anyone to setup and operate. It has been developed on nearly 35 years of industry-leading R&D that has made it the leader in engineering, healthcare and motion capture for...

By VR 360, 14 August 2018, 0 comments. Categories: Applications, Ecosystems.

Nickelodeon announces new VR and AR-based animated sitcom

Nickelodeon has created a new, original animated sitcom, called Meet the Voxels (working title), which is a VR and AR-based series based on Nickelodeon’ Entertainment Lab’s senior vice president Chris Young’s idea.

The series, which is created via a game engine, is an innovative attempt by the company towards immersive storytelling. This series marks a first for Nickelodeon in its use of cutting-edge virtual cinema technology that includes real-time full body and facial performance capture....

By VR 360, 13 August 2018, 0 comments. Categories: Brands.

Scandit secures $30 million to further augmented reality and computer vision platform

Switzerland-based scanning software provider Scandit has raised $30 million in a series B funding round led by GV, along with existing investor Atomico, and NGP Capital – a venture capital arm of Nokia Corporation.

The accrued funds will be used by Scandit to expedite its process of expanding the business across the world, and further develop its mobile computer vision platform to support advanced capabilities across any camera-equipped device. It will also help the company to boost its long-term vision...

By VR 360, 30 July 2018, 0 comments. Categories: Applications, AR, Brands.

Research explores VR, AR and mixed reality as the ‘new realities of business’

In its latest review into global market tech trends, international technology M&A advisory Hampleton Partners has said that manufacturing, retail and healthcare industries are at the forefront of integrating augmented, virtual and mixed reality into the workplace to eradicate some of their complex challenges.

The Hampleton Partners M&A report on AR/VR predicts the global market size of the VR sector to grow at a CAGR of 44.5% to $17.8 billion in 2022. On the other hand, AR is expected to grow at...

By VR 360, 23 July 2018, 0 comments. Categories: AR, Ecosystems, Research.

NVIDIA, Oculus and Microsoft lead industry standard for VR headset and PC connection

A new open industry standard aims to enable next-generation VR headsets to connect with PCs and other devices using a single USB connector.

A new open industry standard, called VirtualLink, has been introduced by a consortium led by NVIDIA, Oculus, Valve, AMD, and Microsoft, to enable next-generation VR headsets to connect with PCs and other devices using a single, high-bandwidth USB Type-C connector rather than a range of cords and connectors.

This new connection is an Alternate Mode of USB-C that simplifies...

By VR 360, 20 July 2018, 0 comments. Categories: Applications, Regulation.