Consumer mixed reality app installations to reach 10 billion by 2024, says Juniper Research

A recent study from Juniper Research has revealed that the number of consumer mixed reality app installs will reach 10 billion by 2024, increasing from the current three billion. Mixed reality overlays interactive digital images and videos on the real world via a smartphone, tablet or smart glasses.

The research, titled 'Consumer Mixed Reality: Emerging Opportunities, Vendor Strategies & Market Forecasts...

By VR 360, 15 November 2019, 0 comments. Categories: Applications, AR, Platforms, Research.

Audi launches ‘hyper-reality’ experience for ‘innovative’ awareness of electric mobility

Audi has introduced its new hyper-reality experience, called “The e-tron room: the Future Paradox”, in Spain to raise public awareness of its electric propulsion technology.

By using the escape room format for the first time, the German automaker is trying to educate participants through an entertaining series of trials and challenges helping them understand the Audi e-tron concept.

By VR 360, 01 November 2019, 0 comments. Categories: AR, Brands, Platforms.

Network Rail app to use AR to show passengers the next generation of railway footbridges

Network Rail has introduced an augmented reality-based smartphone application, called ARki, which supports the railway company’s engagement with passengers by allowing them to see the replacement of footbridges at train stations.

The app, developed by London-based Darf Design, highlights 3D visualisations of planned buildings in place helping passengers and local communities to see their future as the railway firm...

By VR 360, 29 October 2019, 0 comments. Categories: AR, Brands, Ecosystems.

From Silicon Valley to Hollywood: Sandbox VR secures $11 million in funding round

Silicon Valley and Hollywood has joined forces to invest $11 million (£8.6m) in Sandbox VR to help its rollout across the US.

The company’s goal is to provide an immersive experience where, by using full body motion capture and virtual reality, players can ‘go anywhere together with their friends.’ The California-based startup has just opened in Los Angeles and will soon expand to New York, Austin, San...

By VR 360, 28 October 2019, 0 comments. Categories: Brands, Ecosystems, Platforms.

Brown University develops software which turns smartphones into AR portals

Researchers at Rhode Island-based Brown University have developed a new software system which turns smartphones into AR portals, allowing users to position virtual building blocks, furniture, and other objects into real world settings.

The developers believe that this new system, called Portal-ble, has the potential to be used as a tool by artists, designers, game developers and others to experiment with AR.

By VR 360, 21 October 2019, 0 comments. Categories: Applications, AR.

VR can speed up availability of less-invasive treatment for thyroid patients, research finds

A University of Virginia (UVA) Health interventional radiologist believes that virtual reality can offer physicians a better way to educate and expedite the adoption of innovative procedures.

By leveraging the simulated experience technology, UVA’s Zia Haskal, MD, has created a 11-minute video with an aim to increase the availability of a less-invasive treatment option for thyroid patients.

By VR 360, 16 October 2019, 0 comments. Categories: Applications, Healthcare, Research.

Varjo’s new offering aims to focus on enterprise usability of VR

Varjo Technologies has launched two new advanced headsets, which are part of the company’s ‘Resolution Revolution’ product line that aims to deliver human eye-resolution (over 60 PPD) and fidelity to the most demanding sectors in today’s professional market.

The new VR-2 and VR-2 Pro headsets expand the Resolution Revolution range and set a new standard in visual clarity, making it feasible for...

By VR 360, 15 October 2019, 0 comments. Categories: Enterprise, Hardware.

AI-guided VR simulators can help neurosurgeons, research finds

A new study conducted by the Neurosurgical Simulation and Artificial Intelligence Learning Centre at the Montreal Neurological Institute and Hospital (The Neuro) and McGill University has found that machine-learning algorithms can precisely evaluate the capabilities of neurosurgeons at the time of virtual surgery, indicating that AI-powered VR simulators can be very useful tools to train surgeons.

The study recruited 50...

By VR 360, 10 October 2019, 0 comments. Categories: Healthcare, Research.

New study shows how VR can change mood and relieve anxiety during blood donation

A recently published study by the Scholarly Journal of Psychology and Behavioral Science has found that virtual reality (VR) can help a person’s mood change whenever they sit for donating blood. This finding was part of research conducted with the American Red Cross wherein 33 volunteers participated, who were analysed for different types of moods like anger, tension, fatigue, happiness and calmness.

‘Needle...

By VR 360, 23 September 2019, 0 comments. Categories: Applications, Hardware.

University of Nottingham argues how virtual reality training could improve employee safety

A new report from the University of Nottingham has argued virtual reality (VR) has great potential to improve employee safety at workplaces.

The research, titled “Immersive Virtual Worlds: Multi-Sensory Virtual Environments for Health and Safety Training”, aimed to produce evidence-based guidance for the development and use of virtual environments in engaging and effective training. The researchers conducted...

By VR 360, 17 September 2019, 0 comments. Categories: AR, Enterprise, Hardware, Research.

Ario Technologies gets $2m in seed funding for AR software platform

Virginia-based augmented reality (AR) software as a service platform developer Ario Technologies has raised $2 million (£1.64m) in a recently held seed funding round led by Richmond-based venture capital firm NRV.

The secured funds will be used by Ario to capitalise further on its position as an emerging player in the enterprise AR industry and across the globe, where companies struggle to increase worker efficiency, reduce...

By VR 360, 02 September 2019, 0 comments. Categories: AR, Enterprise.

Global smart AR glasses market ‘poised for rapid growth’, says Tractica

The global market for smart augmented reality (AR) glasses has struggled taking off even after few years of pilots, implementations, and a lot of hype. A new report by Tractica has revealed that smart AR glasses market is gaining traction as it inches away from being a niche product to becoming an industrial and enterprise problem solver.

While consumer adoption is elusive, the market is building its ecosystem, refining...

By VR 360, 27 August 2019, 0 comments. Categories: AR, Devices, Hardware.

Live Planet launches world’s first claimed blockchain VR network

California-based production company Live Planet has announced its Blockchain Virtual Reality Network (BVRN) that will feature in-depth and engaging VR programming from major blockchain industry influencers, including Bad Crypto Podcast, Crypto Trader, Boxmining, BLOCKTV, Decentralized Films, YEN.io, and CoinCentral.com.

The Blockchain VR Network is the world’s first VR network built specifically for the blockchain sector, the...

By VR 360, 09 August 2019, 0 comments. Categories: Applications, Brands, Gaming.

Khronos publicly releases OpenXR 1.0 specification for VR and AR ecosystem

The Khronos Group has publicly released the OpenXR 1.0 specification, along with openly available implementations and substantial ecosystem momentum.

According to the Oregon-based non-profit industry consortium, the OpenXR 1.0 is a unifying, royalty-free, open standard that provides high-performance, cross-platform access to extended reality, also known as XR, supported platforms and devices.

By VR 360, 08 August 2019, 0 comments. Categories: AR, Ecosystems.

Apple opens registrations for augmented reality art initiative

Apple is inviting people to register for its series of new art-based ‘Today at Apple’ augmented reality (AR) experiences, called [AR]T.

Offered at Apple Stores globally, the [AR]T sessions comprises of an interactive walk featuring works by some of the world’s renowned contemporary artists, an in-store session on basics of creating AR through Swift Playgrounds, and an AR art installation in every Apple Store across...

By VR 360, 05 August 2019, 0 comments. Categories: AR, Brands, iOS.

SK Telecom launches new 5G-enabled AR and VR services for eSports

South Korean telecom operator SK Telecom has launched three 5G augmented reality (AR) and virtual reality (VR) services, called ‘Jump AR’, ‘LCK VR Live Broadcasting’ and ‘VR Replay’, which aim to offer a more realistic and immersive experience while watching eSports games.

The summary of the products are:

  • Jump AR: Users can use their smartphones to access Jump AR that transports them to an eSports stadium, LoL Park. When they are accessing the...

By VR 360, 31 July 2019, 0 comments. Categories: Applications, AR, eSports, Gaming.

URW collaborates with The VOID to bring VR to shopping centres

French commercial real estate firm Unibail-Rodamco-Westfield (URW) is bringing more than 25 permanent, immersive VR destinations to its shopping centres in the US and Europe by collaborating with US-based mixed reality entertainment specialist, The VOID.

The partnership will benefit both companies to expand their footprints across different regions. For instance, The VOID can scale its global presence with the help of...

By VR 360, 30 July 2019, 0 comments. Categories: Applications, Brands.

ABI Research finds increasing competition in AR and VR – fuelled by new verticals and collaboration

A new report from analyst firm ABI Research has suggested that more than 80 new companies have joined the augmented (AR) and virtual reality (VR) spaces – all looking at new services and verticals as key to an immersive future in which they want a part.

The trends surrounding enterprise digitisation are continuing to push the market forward owing to the increasing collaborative efforts by AR/VR companies with hardware...

By VR 360, 29 July 2019, 0 comments. Categories: AR, Hardware, Platforms, Research.