FORM launches swimming goggles with AR display

Sports technology provider FORM has announced the launch of a pair of premium swim goggles with a transparent AR display that delivers performance metrics in real-time.

With an aim to make training smarter and more purposeful, FORM collaborated with top competitive swimmers and coaches, including ex-Olympians to develop its unique product. The FORM Swim Goggles eliminates the frustration of swimmers who tackle with current...

By VR 360, 09 July 2019, 0 comments. Categories: AR, Platforms.

Cambridge researchers say VR can detect Alzheimer’s symptoms

Researchers at the University of Cambridge have found that virtual reality technology can help identify Alzheimer’s symptoms with more precision than the ‘gold standard’ cognitive testing.

The researchers first discovered in 2014 that the “entorhinal cortex” is one of the first regions that get affected by the disease – this could explain the reason behind old people getting lost, which is the most common symptom in the older age group.

Usually, cognitive tests used in...

By VR 360, 05 July 2019, 0 comments. Categories: Research.

HTC VIVE announces VIVE enterprise solutions business unit

A new business unit and strategy has been announced by HTC VIVE that aims to deliver a complete portfolio of extended reality (XR) solutions to enterprises and developers across the world.

The new organisation, dubbed as VIVE Enterprise Solutions, focuses on assisting businesses that are looking for comprehensive XR solutions that are a mix of hardware, software, and services for professional needs.

By VR 360, 04 July 2019, 0 comments. Categories: Devices, Ecosystems, Enterprise.

CBS Interactive partners with Unity Technologies for AR-related ad solution

CBS Interactive has collaborated with real-time 3D developer Unity Technologies to enable advertisers to build and scale augmented reality (AR) campaigns across a variety of mobile apps of CBS, including CBS Sports, CBS News, CNET, GameSpot and TV Guide.

At present, AR technology is enabled on over a million mobile devices and is likely to grow to more than 3.4 billion in 2020. Now by partnering with Unity, CBS will provide...

By VR 360, 27 June 2019, 0 comments. Categories: AR, Brands.

YouTube rolls out augmented reality for users to virtually try makeup products

YouTube will be using augmented reality (AR) for its users so that they can ‘virtually’ try on makeup as they are watching videos.

The AR feature, which is dubbed as AR Beauty Try-On, will allow viewers to see how a shade of lipstick looks on them. They can use this feature while watching a video of their favourite creator reviewing it and explaining them the application of the product, which they can buy it simply by clicking on the...

By VR 360, 24 June 2019, 0 comments. Categories: Applications, AR, Brands.

BMW looking to augmented reality for maintenance and manufacturing repairs

BMW of North America (BMW NA) has introduced new dealership and workshop communication technologies that will help BMW Centres and MINI Dealerships in the region to mitigate repair and maintenance time, eventually increasing the workshop efficiency and improving customer satisfaction.

The technologies include the all-new Technical Information System TIS 2.0, along with the Technical Support & Research Assistant TSARA and...

By VR 360, 14 June 2019, 0 comments. Categories: AR, Brands, Enterprise.

Siemens’ latest version of Solid Edge CAD software features AR and 2D nesting among other tools

Siemens Digital Industries Software has announced the availability of a new version of its Solid Edge CAD software featuring augmented reality (AR) among other new options.

Dubbed as Solid Edge 2020, the newer edition of the CAD software will help the small and medium-sized manufacturers expedite their product development and manufacturing process.

The Solid Edge 2020 software, which...

By VR 360, 11 June 2019, 0 comments. Categories: AR, Ecosystems, Enterprise.

John Lewis & Partners to trial new ‘Visualise Your Space’ virtual reality experience

John Lewis & Partners has announced that it will be trialling a virtual reality (VR) experience called ‘Visualise Your Space’, in order to help customers in deciding which home products they should shop for in order to suit their home perfectly. 

Guided by John Lewis Partners in three trial shops, customers who are shopping for home products will be able to put the dimensions, windows and doors of the room...

By VR 360, 07 June 2019, 0 comments. Categories: Applications, Case Studies, Platforms.

Qualcomm launches reference design for Snapdragon Smart Viewer

Qualcomm Technologies has announced the new Qualcomm Snapdragon Smart Viewer Reference Design, which is a VR form factor built together with Goertek on the Qualcomm Snapdragon XR1 Platform. The Reference Design, launched at the Augmented World Expo 2019 in California, helps in decreasing the time taken in product development of both AR and VR smart viewers.

Hugo Swart, head of XR at Qualcomm, said: “The Snapdragon...

By VR 360, 30 May 2019, 0 comments. Categories: Applications, AR, Developers, Devices.

Analogix Semiconductor aims to support VR experiences for gaming notebooks with new offering

US-based Analogix Semiconductor has introduced its VirtualLink Reference Design that enables VirtualLink directly on the motherboard of high-performance gaming notebooks, allowing them to support virtual reality (VR) over the USB-C connector.

Introduced by a consortium led by NVIDIA, Oculus, Valve, AMD, and Microsoft, the VirtualLink Alternate Mode of USB Type-C was designed in order to deliver the power, display, and data...

By VR 360, 28 May 2019, 0 comments. Categories: Applications, Gaming.

New VR system bests ‘gold standard’ testing for detecting Alzheimer’s at early stage

Scientists at the University of Cambridge say they have built a solution which is claimed to perform better than the ‘gold standard’ tests for Alzheimer’s-triggered dementia.

The scientists developed a VR system that may prove to be a boon for the medical fraternity due to its ability to detect Alzheimer’s at a very early stage. Moreover, the technology was also able to sort patients with early signs of senile...

By VR 360, 24 May 2019, 0 comments. Categories: Applications, AR, Platforms.

AR and VR market could separate before converging, Digi-Capital argues

A number of industry experts in the AR/VR domain foresee convergence of the two technologies into one unique spatial computing solution. However, Digi-Capital has predicted that mobile AR, smart glasses, and VR may in fact be separated in the medium-term from a commercial point of view.

AR is estimated to reach 2.5 billion installed base and $70-$75 billion revenue and VR is expected to hit over 30 million installed base and...

By VR 360, 15 May 2019, 0 comments. Categories: AR, Ecosystems, Research.

Google set to bring augmented reality models to search engine

At the recently held 2019 I/O event, Google announced that it is adding a mix of camera and augmented reality (AR) to its search engine that will generate 3D AR models as search results. For instance, users can have look at “realistic” pairs of shoes they are trying to buy online; similarly, shopping clothes online can also be previewed with one’s existing wardrobe. One can also simply put an animated shark in their living room.

By VR 360, 10 May 2019, 0 comments. Categories: Android, Applications, AR, Brands.

VR headsets will hit ‘critical mass’ at $199 price point, new study finds

A new study from Picture Virtual Reality (PXVR.com) argues that the vast majority of VR headset users would buy a device if it came with a price tag of $199.

13% of the survey respondents said they would buy a VR headset if it is sold for $99 in order for the technology to hit what it called ‘critical mass’. Hundreds of studies have said shown that VR-related sales are continuously growing over the past two years....

By VR 360, 09 May 2019, 0 comments. Categories: Devices, Hardware, Research.

Report: Gaming remains primary use case for VR headsets among US consumers

Gamers are ‘most likely’ to be familiar with virtual reality (VR) with it remaining the primary use case for VR headsets among US consumers, according to a new industry report.

The report from Parks Associates’, titled ‘Virtual Reality: The Evolving Ecosystem’, found that consumer-reported familiarity with VR technology had stayed at approximately 25% of US broadband households between 2017 and...

By VR 360, 23 April 2019, 0 comments. Categories: eSports, Gaming, Hardware, Research.

New study shows how VR and AR can enhance brand perception

A new study conducted by Magid, a consumer-centred business strategy and research company, has revealed that both VR and AR can play a crucial role in enhancing brand perception.

The study, which comprised a series of focus groups in Los Angeles and New York along with tech enthusiasts who had earlier experience of VR, revealed that while VR content was found to drive emotion, the AR content was making more sense for daily...

By VR 360, 18 April 2019, 0 comments. Categories: AR, Brands.

Oz aims to bring AR environment to biopharma with new initiative

Consulting company Oz has launched what it has described as a first-of-its-kind application aiming to bring an augmented reality (AR) environment to physician detailing.

AR-Detailing will allow biopharma sales representatives to have a lot more immersive detailing experience with physicians on treatments. It will also educate them on health conditions and diagnostics. This becomes essential for specialised treatments where...

By VR 360, 16 April 2019, 0 comments. Categories: Applications, AR, Platforms.

HTC reveals pricing and availability details for VIVE Focus Plus headset

HTC VIVE has announced that its latest Focus Plus headset will be available for sale from April 15.

The product can be ordered from Vive's website and will cost $799. Vive Focus Plus features the latest fresnel lenses that offers a sharper visual to reduce any screen door effect meeting the needs of enterprise customers. The newly added dual 6DoF controllers help users to blur the lines between reality and VR in addition...

By VR 360, 26 March 2019, 0 comments. Categories: AR, Devices, Enterprise, Hardware.

New VR solution helps engineers detect early design risks in product and process lifecycles

French software firm ESI Group and AR software solutions provider Diota have vowed to solve issues related with factory assembly and in-service maintenance via an end-to-end solution, which leverages digital data to provide improved productivity, quality and traceability, thereby negating operational risk.

The solution, called IC.IDO, is a dedicated VR solution designed to help engineers identify design risks as early as...

By VR 360, 20 March 2019, 0 comments. Categories: Applications, AR, Enterprise, Platforms.

Nissan and NTT DOCOMO test ‘invisible-to-visible’ technology in moving vehicle using 5G

Nissan and NTT DOCOMO have put Nissan’s 'invisible to visible' technology through its field test in a moving vehicle, using DOCOMO’s fifth-generation mobile communications connectivity.

Invisible-to-visible (I2V) is a future Nissan Intelligent Mobility technology that merges the real and virtual worlds. Combining information from sensors outside and inside the vehicle with the data from the cloud helps...

By VR 360, 14 March 2019, 0 comments. Categories: AR, Brands, Ecosystems.