Case Study: How a marketing agency created a high-end VR headset for beauty brand Dior

Dior’s one of those fashion and beauty brands typically associated with expensive price tags, Parisian fashion shows and Charlize Theron sashaying across a TV screen in a gold dress.

But the luxury goods company is more than just a pretty face. It’s been working with marketing and tech agency DigitasLBi to develop and test out its very own, custom built, 3D printed VR and audio headset for customers.

We caught up with DigitasLBi at the recent Adobe EMEA Summit 2016 in...

By Rachael Power, 26 May 2016, 0 comments. Categories: Advertising, Brands.

In-depth: Virtual reality in the courtroom could happen quicker than we think

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The use of virtual reality in courtrooms “could happen within a relatively quick space of time” if it’s seen as being beneficial, according to a leading UK digital solicitor.

Peter Wright of DigitalLaw UK told VR Tech News the technology has the scope to make a significant impact in helping jurors come to the right conclusion in cases, as well as decreasing the time spent explaining complex...

By Rachael Power, 25 May 2016, 0 comments. Categories: Devices, Regulation, Research.

Netflix teases with virtual reality video store for HTC Vive at Hack Day

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Netflix seems like a fun place to work. Every six months or so, it gives its team of engineers and designers the chance to take part in a Hack Day, where they work on various features and improvements to the service.

Unfortunately, many of the hacks aren't kept, used or implemented by Netflix. However, we really wish they'd stick with one of its latest ones, where three developers got together to create a demo of a...

By Rachael Power, 25 May 2016, 0 comments. Categories: Applications, Devices.

Get up close and personal with Paul McCartney in Jaunt VR

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Cinematic VR company Jaunt has partnered up with Sir Paul McCartney to produce a six-part VR documentary series ahead of the singer’s impending album launch on 10 June.

The somewhat quirky move is presented by Visit Britain and GREAT Britain’s ‘Home of Amazing Moments’ campaign, which aims to promote tourism in the country.

Each episode is themed around a song, from 'Early Days' to the 'Mull of Kintyre' and filmed in McCartney's private home...

By Rachael Power, 25 May 2016, 0 comments. Categories: Devices.

Oculus update stops Rift games on Vive, Revive responds with update bypassing DRM

Oculus updated its app last week, which stopped the Revive patch that allowed HTC Vive users to access games from the Oculus store.

Until last week, players could use Revive to access the Oculus store. However, Revive developer CrossVR posted on Reddit last Friday that Oculus’ latest update which included ‘platform integrity checks’, had broken support for Revive.

“Tl;dr: Oculus prevented people who don’t own an Oculus Rift from playing Oculus Home games,”

By Rachael Power, 24 May 2016, 0 comments. Categories: Applications, Devices, Hardware.

Nexus produces VR music video using single 6k camera and custom rig

(c)Nexus 

Nexus, and the nexus vr studio, have produced a live action virtual reality (VR) music video for the track Chapita, by electro-pop artist Mind Enterprises.

The project is directed by Nexus director Eran Amir and is a 360 degree storytelling experience using cinemagraphs and clonemotion technology.

Rather than use a multi-camera approach to deliver live action...

By Rachael Power, 23 May 2016, 0 comments. Categories: Brands, Case Studies.

Oculus launches philanthropic 'VR for Good' initiative

Gabo Arora’s recent 360 video of a Syrian refugee in Jordan captured the hearts and minds of the world, allowing us to virtually step inside a refugee camp.

The video even went on to raise $3.8bn for UNICEF, showing just how powerful VR can be in terms of raising awareness and funds for important causes.

This is something Oculus appears to have recognised, too. It’s kicked off a new campaign,

By Rachael Power, 23 May 2016, 0 comments. Categories: Research.

VR video network Littlstar launches analytics tool to track viewer engagement

(c)Littlstar 

Marketers may well be familiar with the use of heatmaps and social analytics tools on regular websites, but for the first time, virtual reality (VR) video now has its own solution.

Disney Accelerator-backed startup Littlstar has just launched a creator’s dashboard, which gives access to user analytics, demographics and heat maps for all viewers on videos distributed via its network. 

Founded in...

By Rachael Power, 23 May 2016, 0 comments. Categories: Advertising, Data & Analytics.

VicoVR is crowdfunding to bring affordable positional and body tracking to mobile VR

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A bluetooth peripheral that brings wireless, Kinect-like motion tracking to Android and iOS head mounted devices without a PC, wires or wearable sensors is crowdfunding on Indiegogo.

The campaign is aiming to fund full 3D body tracking for mobile VR.

Three parts

VicoVR comes in three parts: a reasonably affordable sensor which looks a lot like Microsoft's...

By Rachael Power, 20 May 2016, 0 comments. Categories: Android, Devices, Gaming.

Google I/O 2016: Google confirms it will build own VR headset

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Google has made more VR announcements at day two of its IO conference in California.

Delving deeper into yesterday’s Daydream announcement, Google said as well as providing reference designs to others, they would build a headset and controller themselves.

Another exciting announcement was that they’re building a cinema grade Jump camera with IMAX. Last year, it partnered with GoPro to build the...

By Rachael Power, 19 May 2016, 0 comments. Categories: Android.

Steven Spielberg thinks VR is going to 'take hold in a profound way'

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Director Steven Spielberg has told a Chinese news channel that he thinks the industry is moving into a “dangerous medium” with virtual reality (VR).

Speaking in a video interview with CCTV News at Cannes Film Festival, Spielberg said the freedom VR gives film viewers may take something away from the storyteller.

“I say it’s dangerous, because it...

By Rachael Power, 19 May 2016, 0 comments. Categories: Research.

eBay Australia launches 'world's first' VR department store

(c)eBay

eBay Australia and retailer Myer have created what they're calling the world’s first VR department store.

The store connects to the existing eBay.com.au API which allows Myer’s product range, pricing and stock information to be updated in real time.

Customers can apply to receive one of 15,000 pairs of free shopticals (a Google Cardbord-like device) to start shopping in VR.Users need to download the eBay VR...

By Rachael Power, 19 May 2016, 0 comments. Categories: Advertising, Brands.

Manchester City football club getting to grips with VR for fans

Picture credit: Manchester City FC

The potential of VR to transform how people view and interact with sports is huge. Just take games such as EA’s FIFA franchise and numerous other sporting titles released every year. If simple video games can make such waves in sport, imagine what fully immersive VR can do for the sector?

It’s not just sporting games who are capitalising on the opportunity. Clubs, such as Manchester City, have spent time...

By Rachael Power, 18 May 2016, 0 comments. Categories: eSports.

YouTube on iOS gets Google Cardboard support for VR videos

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YouTube users on iOS can now experience VR videos on Google Cardboard, thanks to the app’s latest update.

Version 11.18 has launched Google Cardboard support, so viewers can “watch any video in VR”.

YouTube has supported 360 degree videos since May 2015, and late last year the functionality was released for the Android version of the app.

But now, iOS device owners only need...

By Rachael Power, 18 May 2016, 0 comments. Categories: Applications, iOS.

Level of investment in augmented and virtual reality 25 x higher than two years ago

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Tech M&A adviser Digi-Capital has released a report analysing venture capital investments over the last 12 months to the first quarter of 2016.

It found that $1.2bn (£1.1bn) was invested in the first quarter of this year alone, 25 times the level of augmented and virtual reality investment two years ago in the second quarter of 2014.

A large chunk of this ($800m or £553m)...

By Rachael Power, 17 May 2016, 0 comments. Categories: M&A, Research.

Live Nation partners with NextVR to livestream concerts

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Ever fancied being fully immersed in a live concert, without all the pushing, shoving and ridiculously tall people standing in front of you?

Going forward, you may well be able to. Global concert search engine Live Nation recently announced a partnership with VR broadcasting startup NextVR, which means it’ll begin streaming “hundreds of live, cutting-edge performances in virtual reality to music fans worldwide”.

It’s unknown yet what concerts and...

By Rachael Power, 17 May 2016, 1 comment. Categories: Applications.