Women's golf latest sport to get the 360 degree video treatment

Sports and 360 video are seemingly a match made in heaven, with each week bringing a new announcement in the area.

The most recent news is from imaging and electronics company Ricoh, which developed a series of 360 degree film capturing cameras. Its Theta S model will film the Women's British Open, a major women's professional golf championship.

The compact camera boasts high-res spherical output images of up to nearly 14 megapixels and HD live streaming, as well as 8GB of memory.

The Championship is...

By Rachael Power, 26 July 2016, 0 comments. Categories: eSports.

New 360 degree video ad format launched

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Video advertising marketplace Teads has launched a 360 degree ad viewing outstream experience, similar to a VR environment.

The company's inRead 360 claims to be the world's first ad product to allow viewers to see 360 degree outstream video.

Ad viewers can interact with the ad creative from different angles either by moving their mobile device or clicking and dragging the ad on a desktop.

The inRead 360 can be bought both directly and programmatically and the format...

By Rachael Power, 25 July 2016, 0 comments. Categories: Advertising.

US company launches VR courtroom offering

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Virtual reality in the courtroom could happen a lot quicker than we think, thanks to trials such as the one being carried out by Staffordshire University in the UK. 

The use of VR could not only cut court costs, a leading digital lawyer had previously told VRTech, but really show jurors the full picture of what happened at a particular event and help them make potentially a more informed...

By Rachael Power, 25 July 2016, 0 comments. Categories: Applications, Research.

Simian launches app update for iOS 360/VR video support

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Another day, another VR issue solved. This time, it’s media sharing platform Simian, which has launched an update to its Simian Now! app to support VR/360 video on iOS.

Over three-quarters of creative companies use iOS devices, but they don’t natively support VR/360 videos, a recent Simian report found. This could only be done previously via apps such as Facebook.

And as VR/360 video have proven to be engaging mediums,...

By Rachael Power, 22 July 2016, 0 comments. Categories: iOS.

You can now pre-order the OSVR HDK 2

Razer is now taking pre-orders via its website for its second Open Source Virtual Reality (OSVR) hacker development kit.

If Oculus Rift and the HTC Vive are a bit too pricey for you, but you’re looking for a VR experience that’s on par and doesn’t break the bank, then this is a good bet.

The HDK 2 for OSVR was announced at this year’s E3 gaming convention, and is essentially a £399 headset featuring custom designed lenses for...

By Rachael Power, 22 July 2016, 0 comments. Categories: Developers, Hardware.

Google hires former Samsung VP of content for Daydream VR

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Google’s hired a man that once oversaw the content strategy for American Idol and Elvis Presley Enterprises onto its Daydream VR content team. 

Matt Apfel joins Google’s Daydream VR’s content team this month, writing in his LinkedIn bio he was “excited” at the prospect.

Apfel previously spent two years working for Samsung as vice president of creative, content and strategy - focusing on Milk...

By Rachael Power, 21 July 2016, 0 comments. Categories: Brands.

Rise of the Tomb Raider includes new VR chapter

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Lara Croft fans will be able to play as the iconic character in VR, in a 20-year anniversary version of Rise of the Tomb Raider.

The old Croft Manor is apparently the scene for Lara's big VR debut, as Playstation announced it gave them a "great opportunity" to investivgate the possibilities with cutting edge VR technologies.

"So for the first time in franchise history, you’ll be able to play the new 'Blood Ties' chapter in first-person through Lara’s...

By Rachael Power, 21 July 2016, 0 comments. Categories: Gaming.

Optometrist designs VR lenses he says reduces VR sickness

An optometrist has designed special lenses that he claims “significantly reduces” the impact of VR sickness.

James Kim, CEO and founder of NOONBit Inc, has been developing the Nunulo VR lenses since 2013, but has just launched the project on Kickstarter recently.

So far, it’s raised over $16,000 (£12,000), with 96 people backing the project - and it’s set to launch with a headset...

By Rachael Power, 21 July 2016, 0 comments. Categories: Hardware.

HelloVR announces new social VR environment, MetaWorld

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Imagine a cross between AltSpaceVR and Minecraft, then add the ability to build whatever you want and take advantage of room-scale VR to wander across 10,000 square miles, all from a headset. 

Sounds good right? Well, it's not too good to be true - MetaWorld, developed by California-based HelloVR, is coming your way later this year. 

It's touting itself as the...

By Rachael Power, 20 July 2016, 0 comments. Categories: Gaming.

Top five 360 videos this week: Tour de France, Grand Canyon and more

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There's nothing quite like a 360 degree video, is there? Even when watching on a flat computer screen, being able to hold and drag the world inside the video makes watching normal clips a bit dull. 

Following on from our last round-up, we've seen a few videos this week that we really like the look of. Grab some headphones and your headset, and jump in below. 

1. Travel: Hidden village in Grand...

By Rachael Power, 20 July 2016, 0 comments. Categories: Applications.

VR and AR will be 'game changing', software developers say

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Gamers, shoppers and healthcare professionals are getting excited about virtual and augmented reality, as we well know by now from the numerous studies into the area.

But what about the demographic that will be working most closely with the tech - developers?

According to a study by Packt Publishing, a portion of respondents to their recent survey of 11,000 developers worldwide say VR and AR will be “game changers” to their respective industries.

The...

By Rachael Power, 19 July 2016, 0 comments. Categories: Developers.

Half of consumers more likely to buy from a brand with VR experience

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Virtual reality is helping brands everywhere to enhance their marketing, and it appears to be having a positive effect so far. According to new research by Greenlight VR, over half of consumers say they’re more likely to buy from a brand that sponsors a VR experience.

The VR Consumer Adoption Report surveyed over 1,300 consumers in the US about how they felt toward VR and brands who use it.

Perhaps unsurprisingly, almost everyone who hadn’t used VR...

By Rachael Power, 19 July 2016, 0 comments. Categories: Brands, Research.

Darth Vader could be getting his own VR story

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ILMxLab at Lucasfilm is reportedly working on a Darth Vader virtual reality experience, after showing off a teaser trailer at a recent Star Wars conference.

The immersive entertainment arm of Lucasfilm was launched last year and focuses on creating AR, MR, VR and theme park entertainment for a range of platforms.

At the annual Star Wars Celebration in London - a convention for fans of the franchise - ILMxLab held a session on immersive experiences and what the future was...

By Rachael Power, 18 July 2016, 0 comments. Categories: Applications.

Wembley Stadium launches immersive 360 degree and AR tour experience for visitors

Visitors to Wembley Stadium in London will now be able to tour the venue using a 360 degree and augmented reality video guide. 

With 90,000 seats, it's the second largest stadium in Europe and hosts home football matches of England's national football team, as well as high profile concerts from Beyonce to Rihanna. 

The Football Association, Wembley Stadium joined up with creative solutions firm Nock to build an immersive expeience for visitors taking a tour around the stadium, which was...

By Rachael Power, 18 July 2016, 0 comments. Categories: AR, Brands.

GoPro gives us a peek at its Live VR

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GoPro's been very quiet on the Live VR front after announcing the tech back in April. But this week, it's given fans a preview into what its HEROCast wireless streaming tool can do. 

Debuted at this year's NAB conference, Live VR - part of GoPro's custom solutions technology - isn't quite available yet to the general public. 

The video follows MotoGP racer Randy Mamola's son Dakota as he competes on the MotoAmerica circuit. 30 years ago, Randy had tested out the...

By Rachael Power, 15 July 2016, 0 comments. Categories: Brands.

Magic Leap headset beyond research mode, CMO says

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Magic Leap’s lightweight headset debut may not be too far into the distant future, according to CEO Rony Abovitz

Speaking with Fortune magazine at the Brainstorm Tech conference this week, the founder of the billion-dollar startup company based in Florida, which until recently has been quite secretive, said a launch “isn’t a decade out”.

The company now employs 600 people, and thousands have reportedly tried the light field...

By Rachael Power, 15 July 2016, 0 comments. Categories: Devices, Hardware.

Oculus Rift ships all preorders, Vive available in UK GAME stores

The major virtual reality headset vendors appear to have sorted out their production line woes, as both HTC and Oculus Rift aim for faster delivery times. 

Oculus announced this week it has now shipped all preorder units, and apologised for a delay that left some waiting months for their headsets. 

“We want to apologise or the delays in getting Rifts to doorsteps. We appreciate that without your support, VR wouldn’t be where it is today. Thank you for your patience over the past few months,"

By Rachael Power, 14 July 2016, 0 comments. Categories: Hardware.

VR would have positive effect on students, US teachers say

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VR is getting a lot of airtime within the education sector in the US, from this morning’s HTC-Lifeliqe partnership to Google’s Expeditions rollout.

And rightly so, it seems. A survey commissioned by Samsung has shown that 85% of US teachers agree that virtual reality would have a positive effect in the classroom.

The research sought the views of over 1,000 primary and secondary school teachers (K-12) on the use of VR within education.

It found that currently, only...

By Rachael Power, 14 July 2016, 0 comments. Categories: Applications.