Honda and Dreamworks try out in-car VR entertainment experience

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Honda and Dreamworks Animation have partnered up to demo a new augmented and virtual reality content and solutions test bed for an in-car experience.

The experience, Honda Dream Drive, uses a VR headset to immerse passengers in a VR world triggered by the movement of the car. A proof of concept version of the expeirence will be demoed at this year's CES in Las Vegas.

Dreamworks and Honda have created a software development kit. which fuses live telematics data to feed in-vehicle...

By Rachael Power, 04 January 2017, 0 comments. Categories: Devices.

NYT releases 360 video of Santa in the Arctic Circle

It's only 24 hours until Santa makes his final preparations to visit children around the world, and as such the New York Times has released an exclusive 360 expeirence of the man himself. 

In partnerhsip with the Gardner Creative team, the NYT has brought Santa to life in this  360 experience. The video was shot in the Santa Claus village in Rovaniemi (Lapland, Finland) and takes you into the heart of Santa’s world.

First it shows the snowy village outside Santa Claus’ Office, before it...

By Rachael Power, 23 December 2016, 0 comments. Categories: Brands.

VR hardware needs to be cheaper for mass adoption, research says

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We've all heard that the majority of high-end virtual reality headsets are too expensive for the average consumer, but new research by The Foundry cements this belief.

According to a recent study the creative software developer carried out, UK adults are only ready to spend £134 for a VR device. Sure, that may get you a Samsung Gear VR or Daydream, but this means the likes of Oculus Rift and HTC Vive are still beyond most people's grasp. 

By Rachael Power, 22 December 2016, 0 comments. Categories: Research.

VRTech's top 10 augmented and virtual reality predictions for 2017

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VR has done so much over the past 12 months. Countless papers have been published celebrating its potential for helping people with everything from paranoia and anxiety, to overcoming arachnophobia and a fear of heights.

But it gets even better than that; there’s evidence of it helping paraplegics in rehabilitation, helping patients in hospital to overcome pain and even in rehabilitating prisoners. The potential of this life-changing technology is...

By Rachael Power, 21 December 2016, 0 comments. Categories: Advertising, Applications, Brands.

Marketers warned to consider the 'naughty' and 'nice' elements of VR

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Christmas is just days away, and virtual reality headsets, cardboard devices and high-end HMDs are lying silently under layers of wrapping paper in many homes across the world, waiting for the shrieks of excitement on the 25th. 

With this wave of first-time VR owners comes a wealth of opportunities for many sectors; in particular for marketing. 

That's why the Chartered Institute of Marketing (CIM) has issued guidance for marketers on the 'naughty' and 'nice aspects of smart devices...

By Rachael Power, 21 December 2016, 0 comments. Categories: Brands.

Oculus launches Parties and Rooms for GearVR

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There’s no two ways about it, gaming is fun. And it’s even better when you get a group of your friends together online for a good, old-fashioned session.

That’s something virtual reality was sort of missing, until now. Of course, apps such as AltSpace sought to bridge the social gap, but in-game parties was that little piece missing from the puzzle.

But now Oculus has launched Rooms and Parties for Gear VR, two experiences that lets you do just...

By Rachael Power, 20 December 2016, 0 comments. Categories: Applications.

Qualcomm and Lionsgate announce Power Ranger VR experience

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If you were a child of the 90’s, chances are you’ll have had an argument with your friends about which Power Ranger you were.

One thing’s for sure though, whether you were pink, green or blue, we’ll be you didn’t imagine the Rangers and their baddies in VR.

But the coloured ones will be making their way to a headset potentially near you in the coming year, as Qualcomm has joined forces with Lionsgate to - ahem - power - a...

By Rachael Power, 19 December 2016, 0 comments. Categories: Gaming.

AxonVR raises $5.8m to develop its haptic VR product

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Haptics is big news in virtual reality. Sure, we can mentally ‘feel’ like we are in a different time, place or world with a headset on and some controllers - but what about physically feeling it, too?

This is where AxonVR steps in. It’s just completed the largest round of funding a haptic VR company has ever made, $5.8m and its investors...

By Rachael Power, 19 December 2016, 0 comments. Categories: Brands.

Oculus' Medium experiences lets you create 3D printed, sculpted objects out of thin air

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Imagine a world where you can sculpt something with your bare hands, but without tools or materials - and then print those very objects in 3D so that they become real.

It’s quite incredible how just a few years ago, this may seem like pure science fiction, but in just 12 months, virtual reality is enabling us to create art out of thin air.

This is what Oculus’ new experience for Touch, Medium, allows people to do. It’s free when you buy and set up...

By Rachael Power, 16 December 2016, 0 comments. Categories: Brands.

Kickstarter campaign to fund Bristol-based VR centre gets underway

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A Kickstarter campaign for a virtual reality centre - including a cafe and bar - in Bristol is up and running.

Jack Munns, who has a quantum photonics PhD, came up with the idea while travelling around Europe with his girlfriend.

“During the trip I plotted and planned my business venture and am confident in my ability to make it a (virtual) reality,” he wrote in his Kickstarter biography.

Munns is asking for £12,000 investment...

By Rachael Power, 15 December 2016, 0 comments. Categories: Brands.

Big brands using VR and AR to connect with consumers this Christmas

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Ah, Christmas marketing - the annual 'tug-on-your-heartstrings-fest' that is brands' advertising pinnacle. It's a rather big business, with £24.3bn predicted to be spent this Christmas by consumers, which makes companies jostling for space in your emotions kind of understandable. 

And what better way to engage customers than with a technology that can capture the senses, making them feel and think a myriad of different things?

New reserach by Adobe and Goldsmiths, University...

By Rachael Power, 15 December 2016, 0 comments. Categories: Research.

BBC launches first piece of content for Oculus Store

(c)BBC

The BBC has launched its first virtual reality production on the Oculus store this week. The film, We Wait, is a dramatised depiction of migrants making the perilous journey from Turkey to Greece on smugglers’ boats.

Produced by BBC Connected Studio and Aardman Digital, We Wait animates real-life real accounts from migrants gathered by BBC News.

The film begins on the beaches of Turkey, and from there takes viewers on board a vessel as it makes the perilous crossing across the Mediterranean.

Through its use of VR, We Wait...

By Rachael Power, 14 December 2016, 0 comments. Categories: Platforms.

Autograph Collection Hotels commission 'look before you book' VR experiences

The power of virtual reality to provide a 'look before you book' experience in the travel industry has become more obvious over the last few years. From Experian's 2016 Future of Travel report to Thomas Cook's use of VR in its stores, the medium has been doing some great work for both tourism and helping people decide whether they really want to visit a particular place. 

And now, hotel chains are getting in on the act, too. 

The first we've heard of to use VR in this way is the Autograph Collection...

By Rachael Power, 12 December 2016, 0 comments. Categories: Brands.

FOX Sports hosts MLS game in VR for the first time this weekend

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US sports fans will be able to catch a game in VR this weekend, as FOX Sports gears up to broadcast the Major Soccer League championship game in virtual reality for the first time ever.

FOX has partnered up with VR company LiveLike to broadcast the match via their FOX Sports virtual reality app, which people can sign into using their TV provider credentials.

By Rachael Power, 09 December 2016, 0 comments. Categories: eSports.

FT and Google launches 360 experience of 'hidden' Dublin

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The Financial Times (FT), in collaboration with Google, has launched their latest VR project, Hidden Cities: Dublin.

Released as a dedicated website, the Hidden Cities series provides an engaging experience, allowing viewers to discover fresh perspectives on some of the world’s cultural and political capitals.

‚ÄčThe series concept was created by Adam and Eve DBB and developed in conjunction with the FT. ‚ÄčIn addition, VR production...

By Rachael Power, 08 December 2016, 0 comments. Categories: Brands.

Irish county council uses VR to educate people about road safety

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Ireland is making some headway in addressing its road safety problems. Last year was one of the lowest since 2012 for the number of road deaths, but even one death is a figure too high.

Perhaps this is why one Irish county is turning to virtual reality to help demonstrate to people why they should take greater care when driving, according to

By Rachael Power, 07 December 2016, 0 comments. Categories: Research.

Norwegian Airlines launches new 5D VR experience in London

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VR production studio Visualise has launched a new virtual reality experience for Norwegian Airlines and Boeing at Westfield Stratford City.

The 5D virtual reality activation has been created to promote Norwegian’s low-cost to the US on the Boeing 787 Dreamliner. The pop-up at The Gallery featuring the experience is open unti 14 December. 

For the Norwegian Airlines experience, Visualise has produced an immersive two-minute 360 video aboard the 787 Dreamliner aircraft, which is...

By Rachael Power, 07 December 2016, 0 comments. Categories: Brands.

Samsung Canada develops VR experiences to help people with common fears

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The power of virtual reality experiences to change how we think about many different aspects of life is already being harnessed.

It’s being used to treat phobias, conditions, alleviate or distract from pain - and now, to treat common fears.

Samsung Canada has developed two experiences based around common fears to help people overcome something that might be holding them back.

The two fears they have chosen...

By Rachael Power, 06 December 2016, 0 comments. Categories: Brands.

Brands may be using VR customer service by 2020, Oracle survey says

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Virtual reality customer service is a real possibility, and could be used by companies to resolve issues as soon as 2020, says tech giant Oracle.

New research, ‘Can Virtual Experiences Replace Reality?’, claims that 78% of brands could be using this by that date, with AI-powered chatbots being the other most-used emerging tech being brought in to reduce waiting times and cut costs. 

Oracle asked 800 senior businesspeople in brands across France, the Netherlands, South Africa...

By Rachael Power, 06 December 2016, 0 comments. Categories: Brands.

Oculus announces 53 'made for VR' games for Touch

Oculus Touch is being released this week, along with a whole host of made-for-VR titles that will work with the controllers.

Touch controllers were delayed from the release of the Oculus Rift so the company could make improvements to them, it said in an earlier blog.

However, they are now set to go on sale from 6 December for £189.99 from retailers including Amazon and GAME. You still have a day to preorder it if you want...

By Rachael Power, 05 December 2016, 0 comments. Categories: Gaming.