Two new technologies, one new advertising model

Anyone involved in the world of digital advertising knows that one of the growing stories of 2017 is ad fraud.

Just last month, we saw Uber announce that they are taking legal proceedings against Fetch Media for allegedly squandering tens of millions of dollars on nonexistent, nonviewable or fraudulent ads. Uber will not be alone in believing that they have wasted money on advertising. A report on ad fraud from earlier this year estimated...

By Jonny Peters, 02 October 2017, 0 comments. Categories: Advertising.