Five Key Lessons from IVRPA Vienna 2017

IVRPA 2017 was held in Vienna earlier this month and brought together over 200 360˚ and VR content creators from across the globe for four days of keynotes, workshops and social events.

Here are some of the most significant learnings from the event:

1) Brands need scale, so forget about the headset, just for now

Brands need and expect scale for their campaigns, and a key friction point is that headset experiences currently don’t deliver this.

Headset adoption will of course increase over time, but...

By Rachel Dennis, 21 June 2017, 0 comments. Categories: Brands, Enterprise, Hardware.