Five Key Lessons from IVRPA Vienna 2017
IVRPA 2017 was held in Vienna earlier this month and brought together over 200 360˚ and VR content creators from across the globe for four days of keynotes, workshops and social events.
Here are some of the most significant learnings from the event:
1) Brands need scale, so forget about the headset, just for now
Brands need and expect scale for their campaigns, and a key friction point is that headset experiences currently don’t deliver this.
Headset adoption will of course increase over time, but...