Taking the right route to VR
Recently, at one of the biggest experiential industry conferences of the year, you couldn’t turn a corner without being faced by VR in some form – a vendor sales pitch, an agency case study or live brand experience.
For me and my fellow marketers it was an education.
The full A-Z on how to (and how not to) use the technology. What a relief.
Until now we’ve felt like we should be on the VR train, but have been reluctant to leave the platform.
Our business is about bringing...