Moving from novelty to revolutionary: VR adoption in retail
There is a tendency to overestimate the time it takes for enterprises to adopt new technologies such as VR. People also underestimate the speed at which adoption happens when it does occur.
This has definitely been the case for retail.
For years, VR ‘prophets’ have been promising that immersive virtual retailing was just around the corner. While their day of vindication has not yet come, the nay-sayers are slowly, but surely, being proved wrong.
Many retailers have made substantial...