Riding the wave: why sports brands are embracing VR

Sport gets your heart racing, blood pumping and, at times, boiling.

Just think of the connection we have with our favourite team, or the emotive memories of playing with friends and teammates.

When you combine it with an immersive VR experience, it translates powerfully.

VR is perfect for brands looking for an innovative way to interact with sports fans. These brands attract a high level of loyalty, and it’s not just football clubs or basketball teams (think Under Armour and Nike) that inspire fans...

By Dominic Collins, 13 June 2017, 0 comments. Categories: Advertising, Brands.

When it comes to customer loyalty, VR is the new reality

Consumer sentiment towards brands is constantly shifting. Thanks to the likes of social media and second screening, it’s much more difficult to maintain the attention of an audience.

A lack of focus on your brand does not convert to a loyal customer, and marketing strategies and tactics are having to continually change to keep up, let alone be leading.

A few years ago, when brands and agencies...

By Dominic Collins, 04 April 2017, 0 comments. Categories: Brands.