Riding the wave: why sports brands are embracing VR
Sport gets your heart racing, blood pumping and, at times, boiling.
Just think of the connection we have with our favourite team, or the emotive memories of playing with friends and teammates.
When you combine it with an immersive VR experience, it translates powerfully.
VR is perfect for brands looking for an innovative way to interact with sports fans. These brands attract a high level of loyalty, and it’s not just football clubs or basketball teams (think Under Armour and Nike) that inspire fans...