EVR Holdings sign VR deal with Universal Music

EVR Holdings has signed a deal with the world’s largest music company to create and distribute a range of VR music content.

The deal between EVR and Universal Music Group (UMG) will see both parties sharing the revenue created on the VR company’s MelodyVR platform and featuring Universal artists.

Live-streaming looms

The content will initially only be available on the MelodyVR app, before becoming available through other channels.

EVR Holdings’ website says that the company intends to begin...

By Colm Hebblethwaite, 20 March 2017, 0 comments. Categories: AR.