RT enters VR content deals with 20 countries

 

RT, the global TV news network has secured licensing agreements for VR content with organisations from 20 countries.

The deals make the network a leader in 360-degree video format commercialisation.

The deals were announced after a RT showcase at MIPTV 2017, one of the world’s largest annual content markets.

Among the countries that RT has licensed its 360 VR content to are the UK, South Korea, China, the Philippines and Malaysia. The company views this as proof that 360 VR is becoming an...

By Colm Hebblethwaite, 10 April 2017, 0 comments. Categories: Enterprise.

VR DROP AND SHARE allows anyone to create and share VR experiences

VR DROP AND SHARE, the first free mobile platform for creating and VR experiences, has launched.

The platform allows people to use the same VR space as other people, which they can create using 360 degree photos. These shared spaces are called ‘VR drops’.

Users will be able to add voice over to help bring their self-created VR experiences to life.

The platform only requires a powerful smartphone to create, share and view content.

You can see a video here.

Accessible,...

By Colm Hebblethwaite, 10 April 2017, 0 comments. Categories: Platforms.

Value of VR still mainly in early adoption as SMEs consider investment

A survey by Clutch has found that 17% of small businesses are considering investing in VR and AR in 2017.

The survey of 350 small business owners and managers found that 59% are anticipating revenue growth in the coming 12 months. 49% are planning to invest in marketing and advertising.

Among these increased marketing efforts, a growing number of firms are considering the potential of AR and VR.

The value of early adoption

It...

By Colm Hebblethwaite, 07 April 2017, 0 comments. Categories: Enterprise.

Lightform creates AR without a headset

Lightform have developed the first computer made for projected AR that can be connected to any video projector. The system features a 3D scanning device that can turn any object into a screen.

It is AR without the need for a headset. Instead, projection mapping creates the AR on physical surroundings.

The company has secured $2.6 million in seed funding from Lux Capital and Seven Seas Partners.

“Lightform connects to any projector via HDMI and projects a series of patterns,” said Lightfrom CEO...

By Colm Hebblethwaite, 06 April 2017, 0 comments. Categories: AR.

Bringing rare animals up close and personal with Virry VR

Seeing the majestic beasts of the African Savannah up close is a dream of many people.

Making sure that the habitat of these beautiful creatures is protected and that the animals themselves are safe from poachers and hunters is also a concern for many.

Fountain Digital Labs is bringing that dream closer with the release of Virry VR.

Released on PlayStation VR, Virry VR takes users on an interactive adventure based on a traditional African safari. Users are able to virtually engage with a...

By Colm Hebblethwaite, 05 April 2017, 0 comments. Categories: Case Studies.

HTC Vive launch subscription service

HTC Vive are set to launch the world’s first subscription-model service for VR apps.

The new service will give Vive owners a single place to find the ever-growing number of VR apps and discover new releases. The service will be available for a monthly fee.

The launch will feature a one month free trial for all new users.

‘A natural evolution’

“The marketplace for Vive apps has grown at a tremendous pace with more than 1,600 titles now available across different app stores and over 30...

By Colm Hebblethwaite, 04 April 2017, 0 comments. Categories: Platforms.

NCTech unveils new VR camera

Edinburgh-based NCTech has unveiled its new LASiris VR camera at the SPAR 3D conference.

The camera combines depth capture with 360-degree imaging for 3D visualisation. The company states that it hopes the camera will put “professional grade reality capture into the hands of both technical and non-technical users”.

By lowering the barriers to adoption and allowing users to effectively create their own VR content, the company hopes to target a number of diverse sectors.

As well as organisations...

By Colm Hebblethwaite, 03 April 2017, 0 comments. Categories: Hardware, Platforms.

Janus VR turns webpages into interactive spaces

From Snow Crash to Futurama, the idea that VR will allow people to interact with the internet as a multi-dimensional space has long been a trope of science fiction.

Now Janus VR are making that trope a reality.

The Toronto-based company, which bills itself as an immersive and collaborative internet browser, reimagines webpages as multi-dimensional portals. This pages are linked together by portals and allow users to experience webpages as VR content.

This means that users walk or fly through their favourite...

By Colm Hebblethwaite, 03 April 2017, 1 comment. Categories: Developers, Platforms.

ADVR launches VR and AR discovery marketing engine

The San Francisco based ADVR has secured $3 million in initial funding as it launches its discovery marketing engine for VR and AR.

The company claims the engine will “transform VR worlds into personalised discovery ecosystems that use advanced analytics to target and deliver dynamic in-world experiences.”

What does this mean? The engine will provide a content-marketing platform that can deliver dynamic or sponsored content using game dynamics to increase engagement by enhancing rather disrupting...

By Colm Hebblethwaite, 31 March 2017, 0 comments. Categories: Advertising, AR, Platforms.

10-set Vive bundle puts HTC VR in the classroom

The potential for VR to transform education has been espoused since the technology’s infancy. HTC Vive have made a move into the sector by releasing a multi-user Group Edition bundle for the Chinese market.  

Announced at the Vive Ecosystem Conference in Shenzhen, the Group Edition bundle includes 10 Business Edition headsets and two base stations. The offering is being priced at 49,999 yaun (roughly $7,260) and will be available for shipping in May.

This is around a 40% saving when compared to the...

By Colm Hebblethwaite, 29 March 2017, 0 comments. Categories: Applications, Platforms.

Facebook hires Apple veteran to head up Oculus VR team

Michael Hillman, a 15-year veteran of Apple Inc., has been hired by Facebook as the new head of hardware for Oculus’ VR team.

According to Bloomberg, Hillman has held senior engineering and design roles at his former employer.

Hillman has previously worked on the iMac desktop computer, and no doubt Oculus will be looking to use his experience of launching products as they try to take VR hardware to the commercial...

By Colm Hebblethwaite, 28 March 2017, 0 comments. Categories: Hardware.

HTC Vive and Warner Bros join forces for ‘Ready Player One’

HTC Vive and Warner Bros will work together to produce a range of exclusive VR content around the release of Ready Player One.

Adapted by Steven Spielberg from the sci-fi action thriller by Ernest Cline, Ready Player One is a dystopian tale where people turn to VR to escape the chaos caused by global warming.

The majority of the story takes place in a VR system called OASIS that functions as both a virtual society and a kind of MMORPG.

The film is due for worldwide release on 30 March.

‘Showcasing the...

By Colm Hebblethwaite, 28 March 2017, 0 comments. Categories: Advertising, Brands.

UK’s first VR game experience to open in Leeds

The Hyper Reality Experience is the first in a series of VR game experiences that will be launched across the UK by Tick Tock Unlock.

The game sees teams of up to 8 players being given 15 minutes to complete a ‘free-roaming, live-action’ challenge.

Set to open in Trinity Leeds on 22 April, the project has been developed by former J.P Morgan executive Ali Khan.

According to Mr Khan, the centre will provide “a new form of entertainment that is part video game, part virtual reality, part...

By Colm Hebblethwaite, 27 March 2017, 0 comments. Categories: eSports, Gaming.

3D property tours could be about to change the real estate business

Realvision has completed a $1.3 million round of seed funding to begin developing its 3D property tour product.

Realvision Tours will provide estate agents with a range of content marketing tools, including VR-ready, interactive 3D tours of available property and auto-generated floor plans.

“Our platform is engineered to beat tomorrow’s disruption today.” Realvision’s co-founder Bryn Erickson said.

“Tomorrow is a moving target and this funding will help us develop for the future...

By Colm Hebblethwaite, 27 March 2017, 0 comments. Categories: Enterprise, Platforms.

Kingston University VR centre puts students at the cutting edge of games design

Kingston University has invested £53,000 to create the Centre of Augmented and Virtual Reality Environments to ensure its students are right at the forefront of the games industry.

Known by the slightly more ominous name of CAVE, the centre compliments the newly- redesigned games lab at the university’s Penrhyn Road campus.

As well as preparing students for their professional lives by giving them access to the latest equipment and tools, staff also hope to give them the opportunity for...

By Colm Hebblethwaite, 24 March 2017, 0 comments. Categories: Developers, Gaming, Research.

Fallout 4 VR to demo at E3 2017

Bethesda, the company behind the Fallout series as well as DOOM and Skyrim, is taking a bold step into VR.

When released, the game will likely be the first open-world game that has been updated for a full VR experience.

The company’s vice president of PR and marketing, recently confirmed that Fallout 4 VR will be demoed and playable at E3 2017.

And according to lead designer Todd Howard, the experience is going to be a game changer. 

You can see the interview

By Colm Hebblethwaite, 24 March 2017, 0 comments. Categories: Gaming.

BMW harnessing Unreal Engine for vehicle development

BMW is combining VR, 3D printing and technology transferred from the computer games industry to radically alter the way it develops it vehicles.

Whereas the world of product development for large-scale manufacturing has always been a long and costly process, the combination of three distinct technological advancements could be about to consign that to history.

The new process uses 3D printed prototype components with a VR environment based on Unreal Engine's real-time physics-based rendering.

This creates...

By Colm Hebblethwaite, 23 March 2017, 0 comments. Categories: AR, Case Studies, Gaming.

Project aims to bring VR to coral reef conservation

A project in Singapore aims to create “immersive underwater habitat survey experiences” for those looking to study and protect coral reefs.

The Eyes on Habitat project is a joint venture by VR content producers Hiverlab, environmental consultants DHI water & Environment and PIXEL Labs.

Currently in prototype stage, the tool is aimed at marine biologists and reef monitoring volunteers. Using the tool, they will learn monitoring methods and identification skills in a VR experience before they...

By Colm Hebblethwaite, 23 March 2017, 0 comments. Categories: Case Studies.

New app helps families understand debilitating eye condition

A new VR app is allowing people to see the world through the eyes of people with a rare eye condition.

Funded by Sheffield Hospitals Charity, it is hoped that the Nystagmus Oscillopsia Sim VR app will change the way that people care for those with Nystagmus.

Nystagmus is a condition that causes the sufferer to have constant and uncontrollable eye movement. This can obviously cause considerable disruption to the way a person goes about their daily lives. While the majority of sufferers learn to adapt, a...

By Colm Hebblethwaite, 22 March 2017, 0 comments. Categories: Applications.

IDC predicts VR and AR market take off

A combination of new device launches, lower prices and an explosion of consumer and enterprise content is going to lead to fast growth in the global VR and AR markets, according to the International Data Corporation (IDC).

In its latest Worldwide Quarterly Augmented and Virtual Reality Headset Tracker, the IDC predicts that headset shipments will reach 99.4 million in 2021.

This represents growth rate of 58% over the five years from 2016.

By Colm Hebblethwaite, 21 March 2017, 1 comment. Categories: AR, Research.