Condé Nast to premiere first virtual reality series in September

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Major media company Condé Nast has announced it will premiere its first ever scripted virtual reality series, in conjunction with cinematic virtual reality company Jaunt.

The Vanity Fair publisher has brought in top director Doug Linman to work on the project, and announced this week it would be aired in September.

Invisible, the six-part suspense thriller,...

By Rachael Power, 04 May 2016, 0 comments. Categories: Advertising, Brands.

Oculus Rift demo coming to Best Buy stores

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Oculus has announced its Rift headsets will be available to try out at Best Buy stores in the US from next week (7 May).

The company added it has plans to roll this out to Europe and Canada, but not until the autumn.

US customers can use Oculus Live to track down stores hosting the demos near them and book a slot up to a month in advance.

The consoles will be on show as part of the Intel Experience,...

By Rachael Power, 03 May 2016, 0 comments. Categories: Brands, Gaming.

GoPro looks further towards VR with latest product offerings

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GoPro has shed light on some of its latest product offerings, including the publishing of high resolution virtual reality content.

GoPro VR, a platform to share and view content, is available on the web, free mobile app, or experienced on a mobile head-mounted display. The platform allows users to enjoy 360˚ video and converts the screen of a user into a virtual portal that puts on display original content from GoPro and a global community of artists.

The display, at NAB in Las...

By James Bourne, 28 April 2016, 0 comments. Categories: Applications, Ecosystems, Platforms.

Let’s take VR up a level: The opportunities for brands

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It does feel like a critical year for virtual reality -  a year in which the platform will spark massive public interest, and opportunities will arise for smart brands to take the lead. Why? Because, as with any new technology launch, there’s a lack of well-crafted content. Tech people rarely make the best storytellers, so those brands who weave emotion and creativity into their experiences will really stand out.

Everyone’s talking about VR

It feels like not a day goes by without a new VR...

By Ian Hambleton, 28 April 2016, 0 comments. Categories: Brands, Case Studies, Ecosystems.

How Twitter users are becoming excited about the benefits of virtual reality

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It may have seen a false start with the likes of Google Glass but virtual reality is set for a revival if a recent analysis of Twitter conversations about the technology is to be believed.

Between February and April Brandwatch used its platform to track 120,000 tweets over two months about the technology. It found that of these conversations the majority (85%) were positive. Only 16% were negative.

Oculus and its Rift VR headset topped the table as the most mentioned brand and headset...

By Liz Morrell, 26 April 2016, 0 comments. Categories: Applications, Brands.

GREE sets up investment fund to boost growth at young virtual reality companies

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Mobile social company GREE has put in place the GVR Fund, an investment pot that functions as a bridge between strategic investors to give early stage virtual reality (VR), augmented reality (AR) and mixed reality (MR) companies the opportunity to boost growth.

The fund will be managed by GREE VR Capital and will invest in gaming and non-gaming software and content companies. To date, the fund has invested in two companies: VRChat, a platform that allows users to create, publish, and...

By James Bourne, 25 April 2016, 0 comments. Categories: Gaming, M&A.

“A soaring example” of VR as gaming’s future: CCP launches two Oculus Rift titles

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Games house CCP Games has announced the launch of EVE: Valkyrie and Gunjack, both aimed at the VR markets for the Oculus Rift platform on PC.

Both games were specifically developed for VR, with Valkyrie as a multiplayer dogfighting shooter while Gunjack is a VR arcade shooter.

EVE: Valkyrie is an award-winning game built from ground up for virtual reality. It allows players to take on the role of a spaceship pilot in the middle of combat. The game has already won rave...

By James Bourne, 22 April 2016, 0 comments. Categories: eSports, Gaming.

AOL agrees to acquire VR content studio RYOT

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AOL has announced its agreement to acquire the Los Angeles-based media company and virtual reality content studio RYOT.

With this acquisition, RYOT will join The Huffington Post, another AOL property, to deliver linear video, award-winning films, VR and 360-degree content. It will provide the online news publication immediate access to its VR production arm and its expertise in Academy Award-nominated documentary film expertise.

RYOT will add its VR and 360-degree capabilities to 15...

By James Bourne, 21 April 2016, 0 comments. Categories: Brands, M&A.

VR vs AR: Which will come out on top?

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A battle is brewing between two cutting edge technologies: augmented reality and virtual reality. The two are certainly related to each other, but there are enough differences where each tries to stand out. You’ve likely heard about attempts to turn these technologies into viable market items, ones which have the potential to transform hardware and entertainment like never before. However you look at it, both

By Rick Delgado, 20 April 2016, 0 comments. Categories: AR, Ecosystems.

New research report assesses Oculus Rift and overall VR market

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Analyst house Research and Markets argues in its latest note the much-awaited VR headset Oculus Rift has finally begun shipments, with the first pre-orders expected to have been delivered earlier this month.

Oculus rose to fame with its Kickstarter campaign in 2012, bringing in nearly 10,000 backers, raising $2.4 million and playing a key founding role in the currently fledgling but fast-rising VR market.

Now a Facebook company, Oculus has delivered its first headsets to the...

By James Bourne, 20 April 2016, 0 comments. Categories: Developers, Devices, Gaming.

With HoloLens, Microsoft will reinvigorate the smart glasses market

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A new study by market research specialists Juniper Research points towards over 12 million consumer smart glasses shipping in 2020, with the market reinvigorated from 2017 by Microsoft's impressive HoloLens wearable. 

HoloLens uses Augmented Reality (AR) to manipulate the world around the wearer. In demonstrations, we've seen the HoloLens being used for lifestyle reasons, productivity,...

By Ryan Daws, 20 April 2016, 0 comments. Categories: AR, Microsoft.

Reflections on Mobile World Congress: Enterprise apps coming to new form factors

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Even with a show as large as Mobile World Congress (MWC), with over 100,000 attendees, it was pretty clear that a lot of companies are pushing forward to win a share of two related markets; virtual reality (VR) and the Internet of Things (IoT).

MWC saw a large number of VR headset announcements from Samsung, LG, HTC, Oculus, Google, Epson, Gear VR, and Fujitsu – which was specifically focused on enterprise applications. A primary driver for a somewhat global network upgrade to 5G...

By Chris Hazelton, 20 April 2016, 0 comments. Categories: Applications, Developers, Ecosystems, Enterprise.

Juniper argues “invisible wearables” provide key to mainstream market success

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Analyst house Juniper Research has released a new paper asserting ‘invisible’ wearables – hardware which is indistinguishable from non-smart technology – will provide a key market opportunity by 2020.

In a report entitled ‘The World in 2020: A Technology Vision’, made available for free download here, the analysts argue many wearables companies...

By James Bourne, 20 April 2016, 0 comments. Categories: AR.

Amnesty International launches #360Syria ‘virtual tour’ experience with Mozilla

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Amnesty International has launched a new #360Syria ‘virtual tour’ website using WebVR technology which reveals the destruction wrought by the Syrian government on the city of Aleppo.

The demonstration, known as “Fear of the Sky”, is powered by Mozilla A-Frame technology, an open source framework which streamlines WebVR development and facilitates simple creation of WebVR experiences with HTML.

The #360Syria website features specially-created 360-degree...

By James Bourne, 20 April 2016, 0 comments. Categories: Applications, Brands, Case Studies.

Enterprise applications to drive growth for augmented reality and wearable devices

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Though augmented reality (AR) and wearable devices have caused a stir in consumer technology, a new report from Beecham Research argues that enterprise applications will be the major driver of growth in these segments.

Manufacturing, logistics, healthcare and retail have been identified as some of the most dynamic markets, where AR offers novel, hands-free interaction along with more control and access to information.

The report details market activity and consolidation and lists recent...

By James Bourne, 20 April 2016, 0 comments. Categories: Applications, Enterprise.