VR therapy for neurological conditions to be rolled out across UK

A “pioneering” virtual reality (VR) therapy, which has proven to reduce blood pressure and pain levels among people with neurological conditions, is going to be rolled out across the UK.

According to BBC Scotland, the therapy has been trialled at the Sue Ryder neurological care centre in Aberdeen, where it has been used to support people with conditions such as cerebral palsy, MS and motor neurone disease, as well as those with brain...

By Mark Jones, 27 July 2018, 0 comments. Categories: Applications, Devices, Research.

Research explores VR, AR and mixed reality as the ‘new realities of business’

In its latest review into global market tech trends, international technology M&A advisory Hampleton Partners has said that manufacturing, retail and healthcare industries are at the forefront of integrating augmented, virtual and mixed reality into the workplace to eradicate some of their complex challenges.

The Hampleton Partners M&A report on AR/VR predicts the global market size of the VR sector to grow at a CAGR of 44.5% to $17.8 billion in 2022. On the other hand, AR is expected to grow at...

By VR 360, 23 July 2018, 0 comments. Categories: AR, Ecosystems, Research.

NVIDIA, Oculus and Microsoft lead industry standard for VR headset and PC connection

A new open industry standard aims to enable next-generation VR headsets to connect with PCs and other devices using a single USB connector.

A new open industry standard, called VirtualLink, has been introduced by a consortium led by NVIDIA, Oculus, Valve, AMD, and Microsoft, to enable next-generation VR headsets to connect with PCs and other devices using a single, high-bandwidth USB Type-C connector rather than a range of cords and connectors.

This new connection is an Alternate Mode of USB-C that simplifies...

By VR 360, 20 July 2018, 0 comments. Categories: Applications, Regulation.

Future concepts, spacewalks and drone deliveries: Airbus launches fleet of hands-on VR experiences

Aeronautics and space manufacturer Airbus yesterday released five new multi-user VR (virtual reality) experiences at Farnborough International Airshow (FIA) in the UK.

Known for producing the world’s largest passenger aircraft, the A380, Airbus teamed up with immersive technology specialist Render to show off its expansive and diverse range of projects through VR, including future aircraft concepts, drone-based deliveries, and even a virtual spacewalk mission.

The five new VR experiences focus on a...

By Mark Jones, 19 July 2018, 0 comments. Categories: Applications, Brands, Developers, Enterprise.

VR may help people control their fear of heights, new research claims

Virtual reality may help assuage those who have a fear of heights, according to a new report.

According to research published in The Lancet Psychiatry Journal, following a randomised controlled trial of 100 people, it was stated that VR could help people with a clinically diagnosed fear of heights overcome their fear.

Though at a nascent stage, the use of VR technology was successfully conducted as a treatment without a therapist that provided a proof of concept for how some psychological interventions might...

By VR 360, 18 July 2018, 0 comments. Categories: AR, Research.

Now you can choose your Emirates seat with web-based VR

For most of us, the flowing champagne and extra legroom of first class is the stuff of economy-class dreams alone, but the top-tier tickets on the Emirates A380 push the definition of airborne luxury to a new league.

Now, Emirates is pushing boundaries in another regard, becoming the first airline to introduce web-based virtual reality (VR) to its digital platform, allowing potential passengers (or window-shoppers) free-reign to roam the airy cabins of the fleet’s A380 aircraft.

Navigating the...

By Mark Jones, 09 July 2018, 0 comments. Categories: Advertising, Brands.

Digital Catapult’s Augmentor programme to help UK firms adopt AR and VR

Digital Catapult is allowing 10 early-stage VR and AR businesses to join its Augmentor programme, which aims to expedite business adoption and investment in the immersive sector in the UK. Under the 10-week long programme, these businesses will receive technical and business guidance, access to state-of-the-art facilities and backing for confidently pitching their ideas at an exclusive investor showcase in September 2018.

The companies are: HoloMe from London; KageNova from Guildford, Lume VR from London UK;...

By VR 360, 06 July 2018, 0 comments. Categories: AR, Ecosystems.

High Fidelity raises $35 million in series D funding to further global VR infrastructure

San Francisco-based privately held Virtual Reality (VR) specialist firm High Fidelity has raised $35 million in series D funding round which will be used for the further development of a global infrastructure for VR experiences.

The fundraising event was headed by blockchain investment company Galaxy Digital Ventures, who invested $20 million from its Galaxy EOS Ecosystem Fund, was also assisted by Blockchain Capital among new investors. Existing investors, such as Breyer Capital, IDG Capital Partners and...

By James Bourne, 02 July 2018, 0 comments. Categories: Ecosystems, M&A.

This Finnish VR startup is developing a headset with human-eye resolution

Virtual reality could be about to get a lot more, well, real.

A Finnish startup known as Varjo claims to be developing a VR headset whose resolution could actually match that of the human eye.

It achieves this by mimicking the way that our vision works, a process called foveation, where our eyes will only see one small area in front of us in a high resolution; the rest, as you will probably now be noticing, is rather more blurry.

Varjo attempts to replicate this process by using two displays within the...

By Mark Jones, 20 June 2018, 0 comments. Categories: Devices, Enterprise, Hardware.

New report explores greater accessibility for VR games and content

A new detailed report recently released by The Independent Game Developers' Association (TIGA) has noted how to face challenges and grab the opportunity to make VR content available to the widest audiences possible.

The report, titled ‘Accessibility and VR’, is authored by veteran video game accessibility specialist Ian Hamilton. The report covers topics that will better serve those with motor and visual impairment, understanding hearing loss relative to VR, considering simulation sickness,...

By James Bourne, 19 June 2018, 1 comment. Categories: Applications, Gaming.

Mall & theme park VR experience startup gears up for £5m IPO

A virtual reality (VR) experience company that supplies virtual experiences to theme parks and shopping malls is ready to go public on the AIM market, with aims to raise £5m from the listing.

The UK-headquartered Immotion uses a combination of graphics, motion and sound to create immersive experiences for consumers at venues including Legoland Boston and multiple shopping centres across the UK.

Raising the cash would see Immotion valued at roughly £20m, which would be used to fund its further...

By Mark Jones, 18 June 2018, 0 comments. Categories: Gaming, Hardware, Platforms.

New reports give conflicting views on how AR will influence retail

Augmented reality (AR) will be majorly adopted in the retail sector - but not in the way many have predicted, according to a new report from ABI Research.

The analyst firm said that interest in AR will be driven by the retail workforce and online shoppers.

AR experiences can be of extreme use for online customers who are unable to interact with the physical products they plan to buy. For in-store employees, AR promises to deliver operational efficiencies and increase the quality of the service...

By James Bourne, 12 June 2018, 0 comments. Categories: AR, Brands.

French startup tests VR in hospitals as anesthetic replacement

A French startup is exploring the use of (VR) virtual reality in hospitals as an alternative to anesthetics for minor operations, reporting “positive” feedback from early trials.  

Healthy Mind, the brainchild of three graduates in collaboration with psychiatrists and doctors, uses virtual environments to help ease the pain of smaller operations without the use of drugs while reducing the anxiety commonly felt in hospital environments.

From “Zen gardens” to snow-capped vistas,...

By Mark Jones, 11 June 2018, 0 comments. Categories: Applications, Research.

Apple reveals key updates to AR developer framework ARKit

Opening its World Wide Developer Conference (WWDC) this week, Apple announced a string of updates to its AR (augmented reality) framework ARKit - a key development in a field the tech company is pitching its long-term success on.  

The update comes after Apple announced that 13 million apps had been downloaded using the framework since its debut in September 2017, with some 47% of that figure driven by a surge in the popularity of

By Mark Jones, 06 June 2018, 0 comments. Categories: Applications, AR, Developers, Gaming.

AR and VR spending in Canada set to ramp up this year, says IDC

International Data Corporation (IDC) Canada has announced the latest release of its IDC's Worldwide Semiannual Augmented and Virtual Reality Spending Guide forecasting Canada's hardware, software and services spending on the two technologies combined is set to total C$602 million by 2018, increasing to $8 billion by 2022 at a CAGR of 90%.

Consumer, healthcare, and retail, powering immersive and realistic images, sounds, and experiences that simulate physical presence in a virtual environment will lead...

By James Bourne, 04 June 2018, 0 comments. Categories: AR, Devices, Ecosystems.

Advertising, search and commerce likely to drive AR expansion, says Strategy Analytics

Advertising, search and commerce are the three main segments that will drive the expansion of augmented reality (AR) beyond Snapchat and Pokemon Go, according to new research from Strategy Analytics.

The report was published by the analyst firm's Wireless Media Strategies (WMS) arm and titled 'Advertising, Commerce and Search Move Augmented Reality From Fun to Function'.

As the AR is still in its budding stage, Apple’s ARKit and Google S ARCore SDKs have recently allowed access to the...

By James Bourne, 30 May 2018, 0 comments. Categories: AR, Brands.

Does full-time ‘extended reality’ suggest an architecture for confirmation bias?

Extended-reality (XR) technologies suggest a future of cinema-calibre, interactive content that enhances our physical environment in inspirational and useful ways. The positive potential of XR is vast, and many applications are clearly beneficial, especially in vertical markets.

The experience of using an augmented-reality (AR) headset on an assembly line, for example, so as to superimpose digital content over the physical environment in order to aid performance and safety, is a finite and circumscribed user...

By Jay Iorio, 29 May 2018, 0 comments. Categories: Advertising, Applications, AR.

Sotheby's International Realty expands real estate-focused AR app to Apple iOS

Sotheby's International Realty Affiliates has announced that its real estate focussed AR app is now available on Apple iOS devices, iPad and iPhone. 

The Curate by Sotheby's International Realty app was made available for download from the Google Play Store earlier in 2018. The roomy-powered mobile app brings a home’s virtual staging pictures from flat, two-dimensional perspectives into AR allowing home buyers to virtually furnish or decorate their homes prior to fixing a purchase...

By James Bourne, 25 May 2018, 0 comments. Categories: AR, Brands.

Immersive economy report suggests UK is VR/AR hotspot

A new study suggests that the UK has an oversized impact on the virtual and augmented reality spaces, with companies specialised in AR and VR generating £660 million in sales, accounting for an estimated 9% of the global market.  Furthermore, with appropriate support, this figure could reach more than £1 billion in 2018.

These impressive sales figures are the work of 1,000 companies which employ 4,500 people, which suggests there are a quite a few small businesses in the mix. However,...

By William Judd, 22 May 2018, 0 comments. Categories: AR, Case Studies.

Google prototyping standalone AR headset

While VR headsets have become reasonably widespread with good retail availability, AR headsets like the Microsoft HoloLens and Magic Leap One remain restricted to developers and other professionals due to their high asking price and limited availability. However, other companies like Apple, Samsung and now Google are all reportedly working on AR headsets. News of the Google AR headset broke this weekend, so here's what you need to know.

German periodical Winfuture.de

By William Judd, 21 May 2018, 0 comments. Categories: AR, Devices, Hardware.