VicoVR is crowdfunding to bring affordable positional and body tracking to mobile VR

(c)VicoVR 

A bluetooth peripheral that brings wireless, Kinect-like motion tracking to Android and iOS head mounted devices without a PC, wires or wearable sensors is crowdfunding on Indiegogo.

The campaign is aiming to fund full 3D body tracking for mobile VR.

Three parts

VicoVR comes in three parts: a reasonably affordable sensor which looks a lot like Microsoft's...

By Rachael Power, 20 May 2016, 0 comments. Categories: Android, Devices, Gaming.

Google I/O 2016: Google confirms it will build own VR headset

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Google has made more VR announcements at day two of its IO conference in California.

Delving deeper into yesterday’s Daydream announcement, Google said as well as providing reference designs to others, they would build a headset and controller themselves.

Another exciting announcement was that they’re building a cinema grade Jump camera with IMAX. Last year, it partnered with GoPro to build the...

By Rachael Power, 19 May 2016, 0 comments. Categories: Android.

Steven Spielberg thinks VR is going to 'take hold in a profound way'

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Director Steven Spielberg has told a Chinese news channel that he thinks the industry is moving into a “dangerous medium” with virtual reality (VR).

Speaking in a video interview with CCTV News at Cannes Film Festival, Spielberg said the freedom VR gives film viewers may take something away from the storyteller.

“I say it’s dangerous, because it...

By Rachael Power, 19 May 2016, 0 comments. Categories: Research.

eBay Australia launches 'world's first' VR department store

(c)eBay

eBay Australia and retailer Myer have created what they're calling the world’s first VR department store.

The store connects to the existing eBay.com.au API which allows Myer’s product range, pricing and stock information to be updated in real time.

Customers can apply to receive one of 15,000 pairs of free shopticals (a Google Cardbord-like device) to start shopping in VR.Users need to download the eBay VR...

By Rachael Power, 19 May 2016, 0 comments. Categories: Advertising, Brands.

Manchester City football club getting to grips with VR for fans

Picture credit: Manchester City FC

The potential of VR to transform how people view and interact with sports is huge. Just take games such as EA’s FIFA franchise and numerous other sporting titles released every year. If simple video games can make such waves in sport, imagine what fully immersive VR can do for the sector?

It’s not just sporting games who are capitalising on the opportunity. Clubs, such as Manchester City, have spent time...

By Rachael Power, 18 May 2016, 0 comments. Categories: eSports.

YouTube on iOS gets Google Cardboard support for VR videos

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YouTube users on iOS can now experience VR videos on Google Cardboard, thanks to the app’s latest update.

Version 11.18 has launched Google Cardboard support, so viewers can “watch any video in VR”.

YouTube has supported 360 degree videos since May 2015, and late last year the functionality was released for the Android version of the app.

But now, iOS device owners only need...

By Rachael Power, 18 May 2016, 0 comments. Categories: Applications, iOS.

Level of investment in augmented and virtual reality 25 x higher than two years ago

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Tech M&A adviser Digi-Capital has released a report analysing venture capital investments over the last 12 months to the first quarter of 2016.

It found that $1.2bn (£1.1bn) was invested in the first quarter of this year alone, 25 times the level of augmented and virtual reality investment two years ago in the second quarter of 2014.

A large chunk of this ($800m or £553m)...

By Rachael Power, 17 May 2016, 0 comments. Categories: M&A, Research.

Live Nation partners with NextVR to livestream concerts

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Ever fancied being fully immersed in a live concert, without all the pushing, shoving and ridiculously tall people standing in front of you?

Going forward, you may well be able to. Global concert search engine Live Nation recently announced a partnership with VR broadcasting startup NextVR, which means it’ll begin streaming “hundreds of live, cutting-edge performances in virtual reality to music fans worldwide”.

It’s unknown yet what concerts and...

By Rachael Power, 17 May 2016, 1 comment. Categories: Applications.

Adobe Summit: Increasing number of consumers want VR experience from brands

Virtual reality is making huge waves in the gaming industry, but the conversation of how it’s going to shape other areas - from beauty to medicine - seems to be taking off.

At Adobe’s EMEA Summit this week, augmented and virtual reality were themes that sounded more and more relevant to every industry. Research unveiled by the marketing tech giant this week revealed that 32% of...

By Rachael Power, 13 May 2016, 0 comments. Categories: Brands.

How this architecture firm is using VR to engage clients with its work

(c)indeed

Being a young architectural and design firm, we are very keen on innovations and new technologies that can help us do our job better, more efficiently and to answer our clients' needs as accurately as possible. 

We started using VR extensively about a year ago when the Samsung Gear VR was released. At the time, we were starting our design process on an office refurbishment and having briefly tested the device in a nearby shop, we were immediately convinced that it...

By Brice Desportes, 11 May 2016, 0 comments. Categories: Case Studies, Research.

Manus VR trials full arm tracking on the HTC Vive

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VR hardware company Manus VR is trying out the first ever full arm tracking on the HTC Vive headset.

The Dutch startup has spent years iterating and developing its hand-tracking glove, compatible with many VR headsets.

The gloves are pretty impressive looking kit and track hand movement via high-tech sensors. They’re washable, built with an open source SDK, wireless and include an accelerometer, gyroscope and magnetometer along with a...

By Rachael Power, 11 May 2016, 0 comments. Categories: Devices, Gaming, Hardware.

New report highlights US tech-lovers' thoughts on virtual reality

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A report into how tech-loving Americans feel about virtual reality (VR) has shown over 60% have no plans to buy hardware over the next year or two.

The survey, carried out by app and software download platform Softonic, included results from primarily students or full-time workers aged from 15 - 24 years of age.

Price is cited as the top reason for not wanting to buy the technology, but it could also be because 72% of the...

By Rachael Power, 10 May 2016, 0 comments. Categories: Hardware, Research.

Man spends 25 hours inside a HTC Vive and sets world record

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There’s a common sense element to using virtual reality; most of us know it’s a bad idea to spend too long in a virtual world, both from a physical and a mental perspective.

But actual studies into how the technology affects the brain are few and far between. Back in 2014, a UCLA scientist who headed a study on exactly that topic called for more research into the area.

By Rachael Power, 09 May 2016, 0 comments. Categories: Devices, Gaming.

VRidge enables Oculus VR games on Cardboard

A new app has been launched that will adapt the Oculus Rift output for use with a Google Cardboard headset.

The new software, VRidge, enables smaller and cheaper virtual reality (VR) headsets such as Samsung Gear VR and Google Cardboard to be modified to run games like higher-end machines like the HTC Vive and Oculus Rift.

Developed by Riftcat, VRidge adapts the head-tracking input and stereoscopic output of the Oculus Rift to an Android smartphone app. Once set up, it can...

By Ryan Daws, 09 May 2016, 0 comments. Categories: Android, Applications, Devices, Gaming.

Oculus hires Fitbit chief operating officer

In the midst of backlash against Oculus’ product delays, the company has announced that it’s hired Hans Hartmann, formerly of Fitbit as its new chief operating officer (COO).

He’ll replace current COO Laird Malamed, who will take on a new executive role to help Oculus scale.

CEO Brendan Iribe

By Rachael Power, 06 May 2016, 0 comments. Categories: Devices, Enterprise.

GAME acquires augmented reality firm Ads Reality

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Gaming retail giant GAME has acquired augmented technology firm Ads Reality for £20m, in a bid to develop its digital engagement strategy.

Ads Reality specialises in the development of augmented reality across the retail, video game and entertainment industries. It’s a five year old operation and its team of developers and engineers will continue to work on developing its technologies.

GAME had originally acquired a minority stake in...

By Rachael Power, 06 May 2016, 0 comments. Categories: Applications, Gaming.