Go beyond for blended engagement: Why mixed reality offers a compelling future

How many times have you walked to work and had to pull out your phone to check train times, or been mid-conversation with a friend and gone to look up restaurant options for a brunch you’re planning? Or have you been in a business meeting using the latest virtual tool to include Bob from Ohio and Paula in Beijing, but when it comes to discussing your latest project, that flat digital presentation just doesn’t get the message across?

By Kelly Allison, 29 May 2019, 0 comments. Categories: Applications, AR, Brands.

Virtual reality fitness: Improving physical and mental health

With summer just around the corner, many of us will be wanting to get ourselves into shape for our upcoming holidays. But the effect of the hot weather in summer means that it can be all too easy to get back into bad habits and put fitness regimes on the backburner. The thought of being stuck in the gym, pounding the treadmill fills many of us with dread, but it needn’t, there are other, more stimulating ways to get fit.

By Ben Thiel, 28 May 2019, 0 comments. Categories: Applications, Case Studies, eSports, Healthcare.

Analogix Semiconductor aims to support VR experiences for gaming notebooks with new offering

US-based Analogix Semiconductor has introduced its VirtualLink Reference Design that enables VirtualLink directly on the motherboard of high-performance gaming notebooks, allowing them to support virtual reality (VR) over the USB-C connector.

Introduced by a consortium led by NVIDIA, Oculus, Valve, AMD, and Microsoft, the VirtualLink Alternate Mode of USB Type-C was designed in order to deliver the power, display, and data...

By VR 360, 28 May 2019, 0 comments. Categories: Applications, Gaming.

New VR system bests ‘gold standard’ testing for detecting Alzheimer’s at early stage

Scientists at the University of Cambridge say they have built a solution which is claimed to perform better than the ‘gold standard’ tests for Alzheimer’s-triggered dementia.

The scientists developed a VR system that may prove to be a boon for the medical fraternity due to its ability to detect Alzheimer’s at a very early stage. Moreover, the technology was also able to sort patients with early signs of senile...

By VR 360, 24 May 2019, 0 comments. Categories: Applications, AR, Healthcare, Platforms.

AR and VR market could separate before converging, Digi-Capital argues

A number of industry experts in the AR/VR domain foresee convergence of the two technologies into one unique spatial computing solution. However, Digi-Capital has predicted that mobile AR, smart glasses, and VR may in fact be separated in the medium-term from a commercial point of view.

AR is estimated to reach 2.5 billion installed base and $70-$75 billion revenue and VR is expected to hit over 30 million installed base and...

By VR 360, 15 May 2019, 0 comments. Categories: AR, Ecosystems, Research.

Google set to bring augmented reality models to search engine

At the recently held 2019 I/O event, Google announced that it is adding a mix of camera and augmented reality (AR) to its search engine that will generate 3D AR models as search results. For instance, users can have look at “realistic” pairs of shoes they are trying to buy online; similarly, shopping clothes online can also be previewed with one’s existing wardrobe. One can also simply put an animated shark in their living room.

By VR 360, 10 May 2019, 0 comments. Categories: Android, Applications, AR, Brands.

VR headsets will hit ‘critical mass’ at $199 price point, new study finds

A new study from Picture Virtual Reality (PXVR.com) argues that the vast majority of VR headset users would buy a device if it came with a price tag of $199.

13% of the survey respondents said they would buy a VR headset if it is sold for $99 in order for the technology to hit what it called ‘critical mass’. Hundreds of studies have said shown that VR-related sales are continuously growing over the past two years....

By VR 360, 09 May 2019, 0 comments. Categories: Devices, Hardware, Research.

Report: Gaming remains primary use case for VR headsets among US consumers

Gamers are ‘most likely’ to be familiar with virtual reality (VR) with it remaining the primary use case for VR headsets among US consumers, according to a new industry report.

The report from Parks Associates’, titled ‘Virtual Reality: The Evolving Ecosystem’, found that consumer-reported familiarity with VR technology had stayed at approximately 25% of US broadband households between 2017 and...

By VR 360, 23 April 2019, 0 comments. Categories: eSports, Gaming, Hardware, Research.

New study shows how VR and AR can enhance brand perception

A new study conducted by Magid, a consumer-centred business strategy and research company, has revealed that both VR and AR can play a crucial role in enhancing brand perception.

The study, which comprised a series of focus groups in Los Angeles and New York along with tech enthusiasts who had earlier experience of VR, revealed that while VR content was found to drive emotion, the AR content was making more sense for daily...

By VR 360, 18 April 2019, 0 comments. Categories: AR, Brands.

Oz aims to bring AR environment to biopharma with new initiative

Consulting company Oz has launched what it has described as a first-of-its-kind application aiming to bring an augmented reality (AR) environment to physician detailing.

AR-Detailing will allow biopharma sales representatives to have a lot more immersive detailing experience with physicians on treatments. It will also educate them on health conditions and diagnostics. This becomes essential for specialised treatments where...

By VR 360, 16 April 2019, 0 comments. Categories: Applications, AR, Healthcare, Platforms.

100 million consumers will shop with AR online and in-store by 2022, says Gartner

An optimistic analysis on the augmented reality (AR) market from Gartner: the analyst house has predicted 100 million consumers will shop in AR online and in-store by 2022.

The findings appear in the company’s latest report – ‘Include 5G and Next-Generation Wireless in Roadmaps to Elevate In-Store Retail Customer Experience’ – whose title is more of a command than a comment. Gartner argues...

By James Bourne, 01 April 2019, 0 comments. Categories: Applications, AR, Brands.

Oculus co-founder Palmer Luckey: Rift S is great – but 30% of users won’t be able to use it

The Oculus Rift S is set to be a considerable upgrade on what has come before and aims to give gamers and enthusiasts ‘the most immersive content that VR has to offer’ when it launches later this year.

One enthusiast who probably won’t be shelling out, however, is Palmer Luckey. The Oculus co-founder has argued in a...

By James Bourne, 27 March 2019, 0 comments. Categories: Devices, Ecosystems, Hardware, Platforms.

HTC reveals pricing and availability details for VIVE Focus Plus headset

HTC VIVE has announced that its latest Focus Plus headset will be available for sale from April 15.

The product can be ordered from Vive's website and will cost $799. Vive Focus Plus features the latest fresnel lenses that offers a sharper visual to reduce any screen door effect meeting the needs of enterprise customers. The newly added dual 6DoF controllers help users to blur the lines between reality and VR in addition...

By VR 360, 26 March 2019, 0 comments. Categories: AR, Devices, Enterprise, Hardware.

I’m Fine VR project aims to raise awareness and educate around suicide prevention

VoidVR, an independent virtual reality (VR) development studio, has announced the launch of I’m Fine, a new educational project aimed at suicide awareness.

The project, which will be available for free on the Oculus Rift and HTC Vive from July, is aimed at being ‘used as a means of experiencing what sufferers of suicidal thoughts go through in their darkest hours… [to] better understand [them].’

By James Bourne, 25 March 2019, 0 comments. Categories: Applications, Ecosystems.

New VR solution helps engineers detect early design risks in product and process lifecycles

French software firm ESI Group and AR software solutions provider Diota have vowed to solve issues related with factory assembly and in-service maintenance via an end-to-end solution, which leverages digital data to provide improved productivity, quality and traceability, thereby negating operational risk.

The solution, called IC.IDO, is a dedicated VR solution designed to help engineers identify design risks as early as...

By VR 360, 20 March 2019, 0 comments. Categories: Applications, AR, Enterprise, Platforms.

Executives see bright future for VR, AR and XR particularly in gaming – but barriers to adoption remain

The vast majority of technology executives surveyed by global law firm Perkins Coie say they expect immersive technologies of virtual, augmented and mixed reality to become as ubiquitous as mobile devices within six years.

The research, conducted alongside the XR Association, noted the state of investment in the space, which surged in late 2018. Q4/2018 saw spike in global venture capital deal value to $1.7 billion in AR and...

By James Bourne, 19 March 2019, 1 comment. Categories: AR, Ecosystems, Gaming, Research.

Man spends entire week in VR headset, notes strength of community despite missing nature

Jak Wilmot, co-founder of Atlanta-based VR agency Disrupt VR, spent an entire week locked into a VR headset – and while he missed the ‘energy’ of the natural world, his conclusion was that virtual reality was “whatever you want it to be.”

The experiment – or publicity stunt, delete as appropriate – came with a couple of caveats. Wilmot could take up to 30 seconds out to switch VR...

By James Bourne, 18 March 2019, 0 comments. Categories: Case Studies, Ecosystems, Research.

Nissan and NTT DOCOMO test ‘invisible-to-visible’ technology in moving vehicle using 5G

Nissan and NTT DOCOMO have put Nissan’s 'invisible to visible' technology through its field test in a moving vehicle, using DOCOMO’s fifth-generation mobile communications connectivity.

Invisible-to-visible (I2V) is a future Nissan Intelligent Mobility technology that merges the real and virtual worlds. Combining information from sensors outside and inside the vehicle with the data from the cloud helps...

By VR 360, 14 March 2019, 0 comments. Categories: AR, Brands, Ecosystems.