Audi launches ‘hyper-reality’ experience for ‘innovative’ awareness of electric mobility

Audi has introduced its new hyper-reality experience, called “The e-tron room: the Future Paradox”, in Spain to raise public awareness of its electric propulsion technology.

By using the escape room format for the first time, the German automaker is trying to educate participants through an entertaining series of trials and challenges helping them understand the Audi e-tron concept.

By VR 360, 01 November 2019, 0 comments. Categories: AR, Brands, Platforms.

Network Rail app to use AR to show passengers the next generation of railway footbridges

Network Rail has introduced an augmented reality-based smartphone application, called ARki, which supports the railway company’s engagement with passengers by allowing them to see the replacement of footbridges at train stations.

The app, developed by London-based Darf Design, highlights 3D visualisations of planned buildings in place helping passengers and local communities to see their future as the railway firm...

By VR 360, 29 October 2019, 0 comments. Categories: AR, Brands, Ecosystems.

From Silicon Valley to Hollywood: Sandbox VR secures $11 million in funding round

Silicon Valley and Hollywood has joined forces to invest $11 million (£8.6m) in Sandbox VR to help its rollout across the US.

The company’s goal is to provide an immersive experience where, by using full body motion capture and virtual reality, players can ‘go anywhere together with their friends.’ The California-based startup has just opened in Los Angeles and will soon expand to New York, Austin, San...

By VR 360, 28 October 2019, 0 comments. Categories: Brands, Ecosystems, Platforms.

Brown University develops software which turns smartphones into AR portals

Researchers at Rhode Island-based Brown University have developed a new software system which turns smartphones into AR portals, allowing users to position virtual building blocks, furniture, and other objects into real world settings.

The developers believe that this new system, called Portal-ble, has the potential to be used as a tool by artists, designers, game developers and others to experiment with AR.

By VR 360, 21 October 2019, 0 comments. Categories: Applications, AR.

VR can speed up availability of less-invasive treatment for thyroid patients, research finds

A University of Virginia (UVA) Health interventional radiologist believes that virtual reality can offer physicians a better way to educate and expedite the adoption of innovative procedures.

By leveraging the simulated experience technology, UVA’s Zia Haskal, MD, has created a 11-minute video with an aim to increase the availability of a less-invasive treatment option for thyroid patients.

By VR 360, 16 October 2019, 0 comments. Categories: Applications, Healthcare, Research.

Varjo’s new offering aims to focus on enterprise usability of VR

Varjo Technologies has launched two new advanced headsets, which are part of the company’s ‘Resolution Revolution’ product line that aims to deliver human eye-resolution (over 60 PPD) and fidelity to the most demanding sectors in today’s professional market.

The new VR-2 and VR-2 Pro headsets expand the Resolution Revolution range and set a new standard in visual clarity, making it feasible for...

By VR 360, 15 October 2019, 0 comments. Categories: Enterprise, Hardware.

AI-guided VR simulators can help neurosurgeons, research finds

A new study conducted by the Neurosurgical Simulation and Artificial Intelligence Learning Centre at the Montreal Neurological Institute and Hospital (The Neuro) and McGill University has found that machine-learning algorithms can precisely evaluate the capabilities of neurosurgeons at the time of virtual surgery, indicating that AI-powered VR simulators can be very useful tools to train surgeons.

The study recruited 50...

By VR 360, 10 October 2019, 0 comments. Categories: Healthcare, Research.

Solving the two biggest problems in AR could lead to a $10 billion increase in value by 2026

Augmented reality (AR) can be seen as a major trend – indeed, its potential is set to outstrip that of virtual reality (VR). But a technical challenge lies ahead.

According to a new whitepaper from Adlens, a provider of adaptive focus lens technologies, alongside analyst Greenlight Insights, solving the two key issues plaguing augmented reality could unlock an incremental $10 billion in addressable market value by 2026.

By James Bourne, 09 October 2019, 0 comments. Categories: AR, Developers, Hardware, Platforms, Regulation, Research.

Facebook to launch Horizon virtual reality ecosystem: Will this fulfil Oculus’ long-awaited promise?

Facebook has been biding its time a full five years after it bought Oculus – but with the launch of virtual reality ecosystem Horizon, it could be the start of a major push for both the company and the technology.

The app is aimed at being a ‘mix of social places where users can mingle and chat, and other areas where they can play games against each other’,

By James Bourne, 30 September 2019, 0 comments. Categories: Ecosystems, Gaming.

New study shows how VR can change mood and relieve anxiety during blood donation

A recently published study by the Scholarly Journal of Psychology and Behavioral Science has found that virtual reality (VR) can help a person’s mood change whenever they sit for donating blood. This finding was part of research conducted with the American Red Cross wherein 33 volunteers participated, who were analysed for different types of moods like anger, tension, fatigue, happiness and calmness.

‘Needle...

By VR 360, 23 September 2019, 0 comments. Categories: Applications, Hardware.

University of Nottingham argues how virtual reality training could improve employee safety

A new report from the University of Nottingham has argued virtual reality (VR) has great potential to improve employee safety at workplaces.

The research, titled “Immersive Virtual Worlds: Multi-Sensory Virtual Environments for Health and Safety Training”, aimed to produce evidence-based guidance for the development and use of virtual environments in engaging and effective training. The researchers conducted...

By VR 360, 17 September 2019, 0 comments. Categories: AR, Enterprise, Hardware, Research.

AR and blockchain technology is creating the perfect storm in gaming – it’s time to get involved

Opinion ‘Digital convergence’ was the major buzz phrase during the nascent days of what we’ll call ‘mobile content’. In the early-2000s, you couldn’t open a trade magazine (remember those?), visit a tech website or attend a conference without being bombarded with the word and what it would mean for myriad industries specialising in creating content, its means of distribution or the devices for consumption.

By Tony Pearce, 12 September 2019, 0 comments. Categories: Applications, AR, Case Studies, Data & Analytics, Gaming.

WaveOptics closes series C funding round at $39 million after additional investment

Here is proof the virtual (VR) and augmented reality (AR) market is thriving: WaveOptics, a UK-based designer of optical components for augmented reality devices, has announced an additional $13 million (£10m) in funding to close an oversubscribed series C funding round at $39m.

The company aims to solve three primary problems associated with AR wearables; design, cost, and optical...

By James Bourne, 10 September 2019, 0 comments. Categories: Applications, AR, Developers.

Why breaking the one metre barrier is key to unlocking the true potential of VR

Much like Twitter’s original 140 character limit, the vergence accommodation conflict (VAC) is responsible for one of the defining limitations of VR content today, ‘the one metre barrier’.

So what is the problem? It is uncomfortable to spend time up close and personal in a VR environment because of the decoupling of the natural vergence and accommodation responses in our eyes. As objects get closer, our eyes naturally turn...

By John Kennedy, 06 September 2019, 0 comments. Categories: AR, Devices, Ecosystems.

Ario Technologies gets $2m in seed funding for AR software platform

Virginia-based augmented reality (AR) software as a service platform developer Ario Technologies has raised $2 million (£1.64m) in a recently held seed funding round led by Richmond-based venture capital firm NRV.

The secured funds will be used by Ario to capitalise further on its position as an emerging player in the enterprise AR industry and across the globe, where companies struggle to increase worker efficiency, reduce...

By VR 360, 02 September 2019, 0 comments. Categories: AR, Enterprise.

Global smart AR glasses market ‘poised for rapid growth’, says Tractica

The global market for smart augmented reality (AR) glasses has struggled taking off even after few years of pilots, implementations, and a lot of hype. A new report by Tractica has revealed that smart AR glasses market is gaining traction as it inches away from being a niche product to becoming an industrial and enterprise problem solver.

While consumer adoption is elusive, the market is building its ecosystem, refining...

By VR 360, 27 August 2019, 0 comments. Categories: AR, Devices, Hardware.

How virtual reality is being used for workplace training – to create greater empathy

VR worlds are arenas which frequently take you away from the mundane and move into the magical. Yet a key long-term use case for virtual reality could be around the mundane – and sometimes uncomfortable – tasks in the workplace.

Retail giant Walmart has long since been an advocate of VR for training its staff. The company utilises Oculus to give employees direction on various scenarios. “We can create scenarios that may...

By James Bourne, 12 August 2019, 0 comments. Categories: Case Studies, Enterprise, Platforms.

Live Planet launches world’s first claimed blockchain VR network

California-based production company Live Planet has announced its Blockchain Virtual Reality Network (BVRN) that will feature in-depth and engaging VR programming from major blockchain industry influencers, including Bad Crypto Podcast, Crypto Trader, Boxmining, BLOCKTV, Decentralized Films, YEN.io, and CoinCentral.com.

The Blockchain VR Network is the world’s first VR network built specifically for the blockchain sector, the...

By VR 360, 09 August 2019, 0 comments. Categories: Applications, Brands, Gaming.