Mirra sees itself as the Squarespace of VR

 

One thing that can put people off trying their hand at VR and AR is the mountains of coding that needs to be done. For many people, the technical skills needed to make their ideas a reality is impediment enough.

But what if you could create virtual environments without having to input a single line of code? Well, that is what Mirra is aiming to do.

Availible as a public beta, Mirra is a 3D design tool and platform as a service that wants to help people create and distribute immersive environments in a...

By Colm Hebblethwaite, 07 November 2017, 0 comments. Categories: AR, Developers, Platforms.

Mastercard unveils AR retail experience

Global payments giant Mastercard has teamed up with ODG and Qualcomm to create new “AR experience” that will give shoppers more information about potential purchases, as well as facilitating mobile payments.

The experience will be the first time that the company’s Masterpass digital wallet and identity check mobile will be mixed with iris authentication to provide safe payments.

“We are seeing major shifts in how commerce is conducted, as people lead increasingly connected, digital...

By Colm Hebblethwaite, 27 October 2017, 0 comments. Categories: Enterprise, Platforms.

Google Chrome VR lets users browse the internet in virtual reality

You can now browse the web in VR using Google Chrome.

The release of Chrome 61 means that Daydream VR users can browse websites using their headsets and experience VR through WebVR. The new chrome is the latest stable build of the company’s Google browser.

Chrome team member François Beaufort announced the news in a post on Google+:

“…this allows users to view and interact with any website in VR, follow links between pages, and move between 2D and immersive viewing for sites that support WebVR. “Users...

By Colm Hebblethwaite, 26 September 2017, 0 comments. Categories: Applications, Platforms.

UNICEF look to make VR/AR work for everyone

The UNICEF Innovation Fund has announced that it is seeking applications from AR/VR startups to submit their ideas for harness the technology for the greater good.

The organisation wants to focus on ‘good technology’ – that which allows people around the world better access to information, opportunities and choice, preferably in an equitable way.

Solutions that fulfil these criteria will be rewarded with seed funding and access to UNICEF’s country offices for use-case knowledge and...

By Colm Hebblethwaite, 08 September 2017, 0 comments. Categories: Applications, Developers, Platforms.

Firefox's new browser features VR support

Mozilla has released a new version of its Firefox browser that features WebVR support.

The concept of WebVR was first put together in 2014 by a group of Mozilla developers. The idea was to allow web users to explore virtual spaces and make it easier to create VR experiences that work across a range of devices.

The browser’s release calendar update states that: “WebVR is the big platform feature shipping in Firefox 55. Firefox users with an HTC VIVE or Oculus Rift can experience VR content on the...

By Colm Hebblethwaite, 16 August 2017, 0 comments. Categories: Platforms.

World’s first brain-computer VR interface allows users to control VR with their minds

Neurable has built the first brain-computer interface that allows VR users to use their thoughts as a controller in virtual environments.

The prototype is attached to the back of a HTC Vive headset and is capable of reading a user’s brain signals. The thoughts have to relate to specific actions relating to the virtual activity being undertaken, which are then interpreted by the interface to trigger actions.

In a blog post, Neurable vice president Michael Thompson, explains: “This tech is already...

By Colm Hebblethwaite, 11 August 2017, 0 comments. Categories: Applications, Ecosystems, Platforms.

Decentraland combines VR with blockchain to create a metaverse

There are currently two extremely hyped up technologies that have experts fervently proclaiming how the they are going to change everything from education to international governance.

One is VR and the other is blockchain, or distributed ledger technology.

Blockchains are essentially decentralised networks that are both publicly verifiable and unchangeable. When a transaction is registered on a blockchain, it is registered across all computers in the network and cannot be retroactively altered.

Proponents of...

By Colm Hebblethwaite, 31 July 2017, 0 comments. Categories: Ecosystems, Platforms.

First enterprise-ready multi-user VR platform launched

London-based Immerse has launched the world’s first multi-user VR system for enterprise.

The platform will allow multiple users to create and share VR/3D experiences for business applications. The company is already working on a number of live projects, specialising on offering solutions in the defence, engineering, manufacturing, healthcare, energy and communications sectors.

“Our platform is specifically designed to democratise the VR experience, allowing VR content creators to...

By Colm Hebblethwaite, 03 July 2017, 0 comments. Categories: Enterprise, Platforms.

First live VR payment experience launched

Global payment processing provider Payscout has partnered with Visa to create the world’s first VR payment platform.

The Payscout VR Commerce app features integration with Visa Checkout, allowing users to register payment credentials within the service or access their existing Visa account.

The payment system is tied to a full 360-video experience that gives consumers the opportunity to explore a virtual store, explore the merchandise and then pay without needing to remove their headsets.

“This...

By Colm Hebblethwaite, 28 June 2017, 0 comments. Categories: Platforms.

Startup Improbable raises $500m in funding

Improbable, a British VR startup has announced a hugely successful round of Series B funding.

The funding round, led by Japan’s SoftBank, raised $502 million for the company, which was founded by Cambridge computer science graduates.

According to the Guardian, the investment could be the largest ever investment in a European tech startup.  

The company uses cloud-based distributed computing to allow for the creation of virtual worlds for use in games or for ‘massive-scale simulations of the...

By Colm Hebblethwaite, 12 May 2017, 0 comments. Categories: Gaming, Platforms.

Matterport partners with Google to bring VR capability to Street View

Google has announced a partnership with media technology company Matterport to enable the integration of immersive content into Google Street View.

From summer 2017, 3D scans captured using Matterport technology will be accessible on Google Maps and in Google search results.

Users will be able to access 2D photos as well as VR models of the inside of venues.

Matterport say that they are offering businesses an all-in-one solution that helps them promote their venues and ‘provide a preview of what...

By Colm Hebblethwaite, 10 May 2017, 1 comment. Categories: Brands, Platforms.

IrisVR launches multi-user collaboration software

IrisVR has announced their desktop software, Prospect, will support multi-user VR experiences for the architecture, engineering and construction industries.

Prospect users will be able to collaborate on projects using their HTC Vive or Occulus Rift. Users can invite others to an ‘immersive virtual group session.’

The multi-user technology allows people in the building industry a real-time VR environment, complete with voice audio and motion feedback.

Architects and...

By Colm Hebblethwaite, 21 April 2017, 0 comments. Categories: Platforms.

Visbit open beta allows 4K resolution 360 videos streaming over wi-fi

Visbit is realising their service into open beta, following a successful closed beta period that began in December 2016. The release marks the first time an end-to-end platform offering streaming of 4K and above resolution VR 360-degree videos over wi-fi and LTE for mobile VR devices.

The all-in-one service includes a publisher portal, VR cloud and VR player SDK. The service aims to simplify the management and delivery of ultra-high definition content for users at reduced...

By Colm Hebblethwaite, 19 April 2017, 0 comments. Categories: Platforms.

Is the web a viable VR platform?

Is streaming VR content over your browser feasible in the foreseeable future?

Jamieson Brettle of Google thinks so.

At his talk at the VR World Congress 2017 in Bristol, Brettle spoke about the opportunities and challenges of streaming VR content over the web. He also spoke about some of the specifc projects that are trying to bring VR to your web browser.

Web VR makes a lot of sense when it comes to consumers. The barriers to entry for consumers are much lower, apps are easily downloadable, and it is easy to...

By Colm Hebblethwaite, 13 April 2017, 0 comments. Categories: Platforms.

VR market review: VR World Congress 2017

Carl Hibbert of Futuresource Consulting provided the audience with a review of the VR market and possible future trends.

The presentation started with a perhaps surprising bit of research that asked people who had already tried VR which piece of hardware they had used. 31% said Samsung VR, 15% said Playstation VR and 14% cited Google Cardboard.

Futuresource are anticipating that 90 million VR and AR units will be being sold annually around the world by 2021.

An interesting...

By Colm Hebblethwaite, 12 April 2017, 0 comments. Categories: Brands, eSports, Gaming, Hardware, Platforms.

VR DROP AND SHARE allows anyone to create and share VR experiences

VR DROP AND SHARE, the first free mobile platform for creating and VR experiences, has launched.

The platform allows people to use the same VR space as other people, which they can create using 360 degree photos. These shared spaces are called ‘VR drops’.

Users will be able to add voice over to help bring their self-created VR experiences to life.

The platform only requires a powerful smartphone to create, share and view content.

You can see a video here.

Accessible,...

By Colm Hebblethwaite, 10 April 2017, 0 comments. Categories: Platforms.

HTC Vive launch subscription service

HTC Vive are set to launch the world’s first subscription-model service for VR apps.

The new service will give Vive owners a single place to find the ever-growing number of VR apps and discover new releases. The service will be available for a monthly fee.

The launch will feature a one month free trial for all new users.

‘A natural evolution’

“The marketplace for Vive apps has grown at a tremendous pace with more than 1,600 titles now available across different app stores and over 30...

By Colm Hebblethwaite, 04 April 2017, 0 comments. Categories: Platforms.

NCTech unveils new VR camera

Edinburgh-based NCTech has unveiled its new LASiris VR camera at the SPAR 3D conference.

The camera combines depth capture with 360-degree imaging for 3D visualisation. The company states that it hopes the camera will put “professional grade reality capture into the hands of both technical and non-technical users”.

By lowering the barriers to adoption and allowing users to effectively create their own VR content, the company hopes to target a number of diverse sectors.

As well as organisations...

By Colm Hebblethwaite, 03 April 2017, 0 comments. Categories: Hardware, Platforms.

Janus VR turns webpages into interactive spaces

From Snow Crash to Futurama, the idea that VR will allow people to interact with the internet as a multi-dimensional space has long been a trope of science fiction.

Now Janus VR are making that trope a reality.

The Toronto-based company, which bills itself as an immersive and collaborative internet browser, reimagines webpages as multi-dimensional portals. This pages are linked together by portals and allow users to experience webpages as VR content.

This means that users walk or fly through their favourite...

By Colm Hebblethwaite, 03 April 2017, 1 comment. Categories: Developers, Platforms.

ADVR launches VR and AR discovery marketing engine

The San Francisco based ADVR has secured $3 million in initial funding as it launches its discovery marketing engine for VR and AR.

The company claims the engine will “transform VR worlds into personalised discovery ecosystems that use advanced analytics to target and deliver dynamic in-world experiences.”

What does this mean? The engine will provide a content-marketing platform that can deliver dynamic or sponsored content using game dynamics to increase engagement by enhancing rather disrupting...

By Colm Hebblethwaite, 31 March 2017, 0 comments. Categories: Advertising, AR, Platforms.