Consumer mixed reality app installations to reach 10 billion by 2024, says Juniper Research

A recent study from Juniper Research has revealed that the number of consumer mixed reality app installs will reach 10 billion by 2024, increasing from the current three billion. Mixed reality overlays interactive digital images and videos on the real world via a smartphone, tablet or smart glasses.

The research, titled 'Consumer Mixed Reality: Emerging Opportunities, Vendor Strategies & Market Forecasts...

By VR 360, 15 November 2019, 0 comments. Categories: Applications, AR, Platforms, Research.

Audi launches ‘hyper-reality’ experience for ‘innovative’ awareness of electric mobility

Audi has introduced its new hyper-reality experience, called “The e-tron room: the Future Paradox”, in Spain to raise public awareness of its electric propulsion technology.

By using the escape room format for the first time, the German automaker is trying to educate participants through an entertaining series of trials and challenges helping them understand the Audi e-tron concept.

By VR 360, 01 November 2019, 0 comments. Categories: AR, Brands, Platforms.

From Silicon Valley to Hollywood: Sandbox VR secures $11 million in funding round

Silicon Valley and Hollywood has joined forces to invest $11 million (£8.6m) in Sandbox VR to help its rollout across the US.

The company’s goal is to provide an immersive experience where, by using full body motion capture and virtual reality, players can ‘go anywhere together with their friends.’ The California-based startup has just opened in Los Angeles and will soon expand to New York, Austin, San...

By VR 360, 28 October 2019, 0 comments. Categories: Brands, Ecosystems, Platforms.

Solving the two biggest problems in AR could lead to a $10 billion increase in value by 2026

Augmented reality (AR) can be seen as a major trend – indeed, its potential is set to outstrip that of virtual reality (VR). But a technical challenge lies ahead.

According to a new whitepaper from Adlens, a provider of adaptive focus lens technologies, alongside analyst Greenlight Insights, solving the two key issues plaguing augmented reality could unlock an incremental $10 billion in addressable market value by 2026.

By James Bourne, 09 October 2019, 0 comments. Categories: AR, Developers, Hardware, Platforms, Regulation, Research.

How virtual reality is being used for workplace training – to create greater empathy

VR worlds are arenas which frequently take you away from the mundane and move into the magical. Yet a key long-term use case for virtual reality could be around the mundane – and sometimes uncomfortable – tasks in the workplace.

Retail giant Walmart has long since been an advocate of VR for training its staff. The company utilises Oculus to give employees direction on various scenarios. “We can create scenarios that may...

By James Bourne, 12 August 2019, 0 comments. Categories: Case Studies, Enterprise, Platforms.

ABI Research finds increasing competition in AR and VR – fuelled by new verticals and collaboration

A new report from analyst firm ABI Research has suggested that more than 80 new companies have joined the augmented (AR) and virtual reality (VR) spaces – all looking at new services and verticals as key to an immersive future in which they want a part.

The trends surrounding enterprise digitisation are continuing to push the market forward owing to the increasing collaborative efforts by AR/VR companies with hardware...

By VR 360, 29 July 2019, 0 comments. Categories: AR, Hardware, Platforms, Research.

Mozilla brings Firefox Reality VR web browsing experience to Oculus' newest headset

Mozilla has announced the introduction of its Firefox Reality VR web browsing experience to Oculus' newest headset.

The widely anticipated move will make it possible for all the owners of Facebook's standalone headset to watch videos, surf sites and get the best virtual reality experiences through a browser. Users can also try the new featured content on the FxR homepage or build their own to see what they can do in the next...

By VR 360, 26 July 2019, 0 comments. Categories: Brands, Platforms.

FORM launches swimming goggles with AR display

Sports technology provider FORM has announced the launch of a pair of premium swim goggles with a transparent AR display that delivers performance metrics in real-time.

With an aim to make training smarter and more purposeful, FORM collaborated with top competitive swimmers and coaches, including ex-Olympians to develop its unique product. The FORM Swim Goggles eliminates the frustration of swimmers who tackle with current...

By VR 360, 09 July 2019, 0 comments. Categories: AR, Platforms.

John Lewis & Partners to trial new ‘Visualise Your Space’ virtual reality experience

John Lewis & Partners has announced that it will be trialling a virtual reality (VR) experience called ‘Visualise Your Space’, in order to help customers in deciding which home products they should shop for in order to suit their home perfectly. 

Guided by John Lewis Partners in three trial shops, customers who are shopping for home products will be able to put the dimensions, windows and doors of the room...

By VR 360, 07 June 2019, 0 comments. Categories: Applications, Case Studies, Platforms.

New VR system bests ‘gold standard’ testing for detecting Alzheimer’s at early stage

Scientists at the University of Cambridge say they have built a solution which is claimed to perform better than the ‘gold standard’ tests for Alzheimer’s-triggered dementia.

The scientists developed a VR system that may prove to be a boon for the medical fraternity due to its ability to detect Alzheimer’s at a very early stage. Moreover, the technology was also able to sort patients with early signs of senile...

By VR 360, 24 May 2019, 0 comments. Categories: Applications, AR, Healthcare, Platforms.

Oz aims to bring AR environment to biopharma with new initiative

Consulting company Oz has launched what it has described as a first-of-its-kind application aiming to bring an augmented reality (AR) environment to physician detailing.

AR-Detailing will allow biopharma sales representatives to have a lot more immersive detailing experience with physicians on treatments. It will also educate them on health conditions and diagnostics. This becomes essential for specialised treatments where...

By VR 360, 16 April 2019, 0 comments. Categories: Applications, AR, Healthcare, Platforms.

Oculus co-founder Palmer Luckey: Rift S is great – but 30% of users won’t be able to use it

The Oculus Rift S is set to be a considerable upgrade on what has come before and aims to give gamers and enthusiasts ‘the most immersive content that VR has to offer’ when it launches later this year.

One enthusiast who probably won’t be shelling out, however, is Palmer Luckey. The Oculus co-founder has argued in a...

By James Bourne, 27 March 2019, 0 comments. Categories: Devices, Ecosystems, Hardware, Platforms.

New VR solution helps engineers detect early design risks in product and process lifecycles

French software firm ESI Group and AR software solutions provider Diota have vowed to solve issues related with factory assembly and in-service maintenance via an end-to-end solution, which leverages digital data to provide improved productivity, quality and traceability, thereby negating operational risk.

The solution, called IC.IDO, is a dedicated VR solution designed to help engineers identify design risks as early as...

By VR 360, 20 March 2019, 0 comments. Categories: Applications, AR, Enterprise, Platforms.

VR in healthcare: Great Ormond Street Hospital launches VR tool, Rescape secures funding

Great Ormond Street Hospital Children’s Charity (GOSH Charity) has launched a virtual reality tool aimed at highlighting the impact of its fundraising on the hospital.

The tool, which was put together with creative agency Rewind, offers a VR tour which offers users the opportunity to explore the hospital’s facilities and wards. Also included are services such as the chapel, play and sensory rooms, which have all benefited...

By James Bourne, 20 February 2019, 0 comments. Categories: Brands, Healthcare, Platforms.

Iberia to incorporate virtual reality on-board with new initiative

Spanish airline Iberia and German VR tech firm Inflight VR have collaborated to incorporate the latter’s technology in the airliner’s fleet. After completion of trials, VR glasses will be available on Iberia’s two daily flights to New York, operated by A350-900 aircraft and the Madrid-Tel Aviv route, offered every day with an A330 -200.

The agreement between the companies will last for six months, which will...

By VR 360, 19 February 2019, 0 comments. Categories: AR, Brands, Platforms.

Accenture, Qualcomm and Kellogg’s to develop and pilot VR retail solution

A recent collaboration between Accenture, Qualcomm Technologies and Kellogg Company to develop and pilot a solution that is embedded with eye tracking technology in a mobile VR headset is set to reinvent performing market research and gathering of critical consumer data by brands and retailers.

The solution, Accenture Extended Reality (XR) practice, developed the VR merchandising product with the help of Qualcomm VR...

By VR 360, 15 February 2019, 0 comments. Categories: Brands, Platforms.

New British Army programme set to use VR, MR, and cloud software

The British Army is working with Bohemia Interactive Simulations, a US-based developer of advanced military simulation and training software, to demonstrate the potential of virtual reality (VR), machine learning and cloud computing for the Army’s Collective Training Transformation Programme (CTTP).

A series of training events will be provided by BISim for the pilot programme that will demonstrate VR and mixed reality...

By VR 360, 05 February 2019, 0 comments. Categories: AR, Platforms, Security.

Virtual reality market has stumbled in 2018 – but the outlook remains positive

The virtual reality (VR) and augmented reality (AR) markets are undergoing something of a tumultuous time – but while the near-term outlook sees a dip, long-term growth can be found.

With only a few weeks left to go in the year, analyst firm CCS Insight has predicted that eight million VR and AR headsets and glasses will be sold in 2018. This represents a step down from the 10 million devices sold in 2017; yet the company...

By James Bourne, 05 December 2018, 0 comments. Categories: AR, Platforms, Research.