Oz aims to bring AR environment to biopharma with new initiative

Consulting company Oz has launched what it has described as a first-of-its-kind application aiming to bring an augmented reality (AR) environment to physician detailing.

AR-Detailing will allow biopharma sales representatives to have a lot more immersive detailing experience with physicians on treatments. It will also educate them on health conditions and diagnostics. This becomes essential for specialised treatments where...

By VR 360, 16 April 2019, 0 comments. Categories: Applications, AR, Platforms.

Oculus co-founder Palmer Luckey: Rift S is great – but 30% of users won’t be able to use it

The Oculus Rift S is set to be a considerable upgrade on what has come before and aims to give gamers and enthusiasts ‘the most immersive content that VR has to offer’ when it launches later this year.

One enthusiast who probably won’t be shelling out, however, is Palmer Luckey. The Oculus co-founder has argued in a...

By James Bourne, 27 March 2019, 0 comments. Categories: Devices, Ecosystems, Hardware, Platforms.

New VR solution helps engineers detect early design risks in product and process lifecycles

French software firm ESI Group and AR software solutions provider Diota have vowed to solve issues related with factory assembly and in-service maintenance via an end-to-end solution, which leverages digital data to provide improved productivity, quality and traceability, thereby negating operational risk.

The solution, called IC.IDO, is a dedicated VR solution designed to help engineers identify design risks as early as...

By VR 360, 20 March 2019, 0 comments. Categories: Applications, AR, Enterprise, Platforms.

VR in healthcare: Great Ormond Street Hospital launches VR tool, Rescape secures funding

Great Ormond Street Hospital Children’s Charity (GOSH Charity) has launched a virtual reality tool aimed at highlighting the impact of its fundraising on the hospital.

The tool, which was put together with creative agency Rewind, offers a VR tour which offers users the opportunity to explore the hospital’s facilities and wards. Also included are services such as the chapel, play and sensory rooms, which have all benefited...

By James Bourne, 20 February 2019, 0 comments. Categories: Brands, Platforms.

Iberia to incorporate virtual reality on-board with new initiative

Spanish airline Iberia and German VR tech firm Inflight VR have collaborated to incorporate the latter’s technology in the airliner’s fleet. After completion of trials, VR glasses will be available on Iberia’s two daily flights to New York, operated by A350-900 aircraft and the Madrid-Tel Aviv route, offered every day with an A330 -200.

The agreement between the companies will last for six months, which will...

By VR 360, 19 February 2019, 0 comments. Categories: AR, Brands, Platforms.

Accenture, Qualcomm and Kellogg’s to develop and pilot VR retail solution

A recent collaboration between Accenture, Qualcomm Technologies and Kellogg Company to develop and pilot a solution that is embedded with eye tracking technology in a mobile VR headset is set to reinvent performing market research and gathering of critical consumer data by brands and retailers.

The solution, Accenture Extended Reality (XR) practice, developed the VR merchandising product with the help of Qualcomm VR...

By VR 360, 15 February 2019, 0 comments. Categories: Brands, Platforms.

New British Army programme set to use VR, MR, and cloud software

The British Army is working with Bohemia Interactive Simulations, a US-based developer of advanced military simulation and training software, to demonstrate the potential of virtual reality (VR), machine learning and cloud computing for the Army’s Collective Training Transformation Programme (CTTP).

A series of training events will be provided by BISim for the pilot programme that will demonstrate VR and mixed reality...

By VR 360, 05 February 2019, 0 comments. Categories: AR, Platforms, Security.

Virtual reality market has stumbled in 2018 – but the outlook remains positive

The virtual reality (VR) and augmented reality (AR) markets are undergoing something of a tumultuous time – but while the near-term outlook sees a dip, long-term growth can be found.

With only a few weeks left to go in the year, analyst firm CCS Insight has predicted that eight million VR and AR headsets and glasses will be sold in 2018. This represents a step down from the 10 million devices sold in 2017; yet the company...

By James Bourne, 05 December 2018, 0 comments. Categories: AR, Platforms, Research.

EFF launches VR tool to help users understand surveillance technologies

The Electronic Frontier Foundation (EFF) has launched a virtual reality (VR) experience on its website, teaching people how to spot and understand the surveillance technologies that police are using on its communities.

Spot the Surveillance, which works best with a VR headset and can also work on standard browsers, places users in a 360-degree street scene in San Francisco.

The...

By VR 360, 06 November 2018, 0 comments. Categories: Applications, Platforms, Regulation.

Macy’s teams up with Marxent Labs in ‘largest VR rollout in retail history’

The recent collaboration between departmental store chain Macy’s and VR and AR solutions provider Marxent Labs is said to be the largest VR rollout in retail history.

About 70 of Macy’s stores across the nation have installed VR so far, and are planning to add more at 20 locations by January 2019, according to the company.

VR-influenced furniture sales have rose more than...

By VR 360, 18 October 2018, 0 comments. Categories: Brands, Platforms.

Capgemini bets AR and VR will go mainstream in three years – with US and China aggressive investors

Enterprises are enhancing their business operations with the help of AR and VR technologies, claims a report, titled “Augmented and Virtual Reality in Operations: A guide for investment”, published by the Capgemini Research Institute.

More than 700 executives in the automotive, manufacturing and utilities sectors having knowledge of AR/VR initiatives in their organisations were surveyed for the preparation of this...

By VR 360, 08 October 2018, 0 comments. Categories: AR, Platforms, Research.

VR reduces pain during exercise, finds study

A research paper published by the School of Engineering and Digital Arts at the University of Kent argues that using VR headsets during exercise can reduce pain and increase the level of sustaining an activity.

The research, which was led by PhD candidate Maria Matsangidou from EDA, was set out to determine the effect of using VR on certain inner-body functions like heart rate, including pain intensity, perceived exhaustion,...

By VR 360, 02 October 2018, 0 comments. Categories: Applications, Platforms.

Digi-Capital launches VR and AR analytics platform for startups, execs and VCs

Digi-Capital, an augmented and virtual reality consulting firm, has announced the launch of a new analytics platform which will serve as a dashboard for startups, corporates and venture capitalists (VCs).

The platform aims to provide encyclopaedic information in AR/VR/XR, with more than 500,000 data points across hardware, software, platforms, products/services, business models, categories and countries. It also covers leading AR/VR/XR startups, founders, corporates, VCs, valuations, deal flows and...

By VR 360, 21 August 2018, 0 comments. Categories: AR, Platforms, Research.

Google launches Chrome browser on VR Daydream headsets

Google has announced that Chrome, the world’s most popular browser used by 44.5% of users, is now available on its VR (virtual reality) Daydream headsets.

Announced on its blog yesterday, the search and tech giant said users of Google Daydream View and Lenovo Mirage Solo with Daydream can now launch Chrome directly from their homepage and interact with any webpage while in VR.

Google promises that “all the features you...

By Mark Jones, 31 July 2018, 0 comments. Categories: Developers, Devices, Platforms.

Mall & theme park VR experience startup gears up for £5m IPO

A virtual reality (VR) experience company that supplies virtual experiences to theme parks and shopping malls is ready to go public on the AIM market, with aims to raise £5m from the listing.

The UK-headquartered Immotion uses a combination of graphics, motion and sound to create immersive experiences for consumers at venues including Legoland Boston and multiple shopping centres across the UK.

Raising the cash would see Immotion valued at roughly £20m, which would be used to fund its further...

By Mark Jones, 18 June 2018, 0 comments. Categories: Gaming, Hardware, Platforms.

ARKit app downloads hit 13 million in six months, says new analysis

More than 13 million augmented reality (AR) apps have been installed using Apple’s ARKit framework in its first six months according to data from Sensor Tower – with almost half of these coming from gaming.

The figures suggest a steady upward trend since the platform debuted in September last year. Previous analysis from one month after iOS 11 launched saw the number at around three million. Back then, ARKit-only gaming apps represented just over one third (35%) of all installs. Today, the number...

By James Bourne, 03 April 2018, 0 comments. Categories: AR, iOS, Platforms.

First platform for volumetric videos launched

A new battlefield has opened up in the VR/AR space: the race towards creating viewing experiences that centre around livestreamed, interactive holographic visuals.

The technical name for this kind of video is volumetric. This technique captures film footage in 3D in order to essentially create a fully scanned and reproduced digital copy of whatever is being filmed, which can then be sent to AR glasses or VR headsets.

The term shot back into the headlines this week when the CEO of secretive and much-hyped AR...

By Colm Hebblethwaite, 15 February 2018, 0 comments. Categories: Platforms.