How far away is VR for your brand communications?

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Sony has announced that it is releasing the PlayStation VR this autumn. With VR hitting the headlines in recent weeks, marketers have been prompted to think about how they can utilise this new technology. With one of the biggest gaming giants producing a real-world product, VR has never been closer to the mainstream consumer.

However, the huge wave of new technologies being touted, from...

By Stephen Morgan, 03 October 2016, 0 comments. Categories: Advertising, Brands, Ecosystems.

Ford launches VR storytelling app

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It seems cars and virtual reality have found a sweet spot for immersive experiences, as Ford joins the slew of auto brands getting on board with VR.

The famous car company has just launched its first virtual reality app for Android and iOS devices, after a content partnership with award-winning Tools of North America.

The VR and 360 content specialist production...

By Rachael Power, 24 August 2016, 0 comments. Categories: Advertising, Applications.

First brand campaign shot with Nokia OZO features Kate Moss

(c)Charlotte Tilbury 

The first VR brand experience shot with the new Nokia OZO camera has just been unveiled, starring none other than British supermodel Kate Moss. 

The immersive experience is part of a marketing campaign to launch make up artist Charlotte Tilbury's new perfume Scent of a Dream, and was produced by VR specialists Happy Finish and director Antoine Wagner. 

It'll be available in-store at Tilbury's Covent Garden Store and Selfridges W1 from this week from 'VR...

By Rachael Power, 19 August 2016, 0 comments. Categories: Advertising, Brands.

Vroom launches first ever VR car showroom

(c)Vroom

A US-based online car retailer has created one of the first-ever VR car showrooms.

Vroom, which is online but with physical locations in Houston and Dallas, Texas, launches their new showroom at a pop-up event in Arizona this week.

Agency 900lbs of Creative co-made the experience with Vroom, which allows users to experience 15 various makes and models of car in the affordable performance category.

Users can open a car door, get up information on the vehicle or take a test drive...

By Rachael Power, 12 August 2016, 0 comments. Categories: Advertising, Brands.

Technicolor's now creating VR and AR experiences

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Fans of classic Disney movies will be familiar with the Technicolor brand, but real movie buffs will still know it’s alive and kicking today, now a leading digital innovator in the media and entertainment industry.

As such, it’s just launched the Technicolor Experience Centre, which is aimed at developing “high-concept” content, platforms and tech for VR, AR and immersive media.

The California-based purpose built centre will play home...

By Rachael Power, 01 August 2016, 0 comments. Categories: Advertising, Brands.

New 360 degree video ad format launched

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Video advertising marketplace Teads has launched a 360 degree ad viewing outstream experience, similar to a VR environment.

The company's inRead 360 claims to be the world's first ad product to allow viewers to see 360 degree outstream video.

Ad viewers can interact with the ad creative from different angles either by moving their mobile device or clicking and dragging the ad on a desktop.

The inRead 360 can be bought both directly and programmatically and the format...

By Rachael Power, 25 July 2016, 0 comments. Categories: Advertising.

A day at VR for Brands: An explosion of ideas

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There’s no doubt that as with every kind of new tech, London’s leading the way when it comes to VR and AR meetups, conferences and events in the UK. 

While there are some offerings outside the capital, including the VR World Congress in our hometown of Bristol, it seems a week doesn't go past when we're not invited to some amazing-sounding VR meetup or event in London.

So VRTech ventuered to London this week to meet some of the names we've been...

By Rachael Power, 01 July 2016, 0 comments. Categories: Advertising.

Getty Images launches virtual reality content group

(c)Kelvin Murray/Getty Images 

Stock photo agency Getty Images has launched a virtual reality content group today, as the business moves to 'embed VR technologies' at its core.

The VR content group already has 12,000 premium 360 images, with new content being added daily - in addition to high quality VR production.

Getty says it's been building its 360 image and gigapixel database for the...

By Rachael Power, 07 June 2016, 0 comments. Categories: Advertising, Brands.

Case Study: How a marketing agency created a high-end VR headset for beauty brand Dior

Dior’s one of those fashion and beauty brands typically associated with expensive price tags, Parisian fashion shows and Charlize Theron sashaying across a TV screen in a gold dress.

But the luxury goods company is more than just a pretty face. It’s been working with marketing and tech agency DigitasLBi to develop and test out its very own, custom built, 3D printed VR and audio headset for customers.

We caught up with DigitasLBi at the recent Adobe EMEA Summit 2016 in...

By Rachael Power, 26 May 2016, 0 comments. Categories: Advertising, Brands.

VR video network Littlstar launches analytics tool to track viewer engagement

(c)Littlstar 

Marketers may well be familiar with the use of heatmaps and social analytics tools on regular websites, but for the first time, virtual reality (VR) video now has its own solution.

Disney Accelerator-backed startup Littlstar has just launched a creator’s dashboard, which gives access to user analytics, demographics and heat maps for all viewers on videos distributed via its network. 

Founded in...

By Rachael Power, 23 May 2016, 0 comments. Categories: Advertising, Data & Analytics.

eBay Australia launches 'world's first' VR department store

(c)eBay

eBay Australia and retailer Myer have created what they're calling the world’s first VR department store.

The store connects to the existing eBay.com.au API which allows Myer’s product range, pricing and stock information to be updated in real time.

Customers can apply to receive one of 15,000 pairs of free shopticals (a Google Cardbord-like device) to start shopping in VR.Users need to download the eBay VR...

By Rachael Power, 19 May 2016, 0 comments. Categories: Advertising, Brands.

Condé Nast to premiere first virtual reality series in September

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Major media company Condé Nast has announced it will premiere its first ever scripted virtual reality series, in conjunction with cinematic virtual reality company Jaunt.

The Vanity Fair publisher has brought in top director Doug Linman to work on the project, and announced this week it would be aired in September.

Invisible, the six-part suspense thriller,...

By Rachael Power, 04 May 2016, 0 comments. Categories: Advertising, Brands.