How BP is using mixed reality – and HoloLens in particular – for its upstream operations

If you think of the oil and gas industry, then BP, as one of the seven ‘supermajors’, will feature prominently in many people’s thoughts. The company has many emerging technology initiatives in place, from artificial intelligence to blockchain, yet mixed reality – the co-existence of physical and digital worlds,...

By James Bourne, 05 December 2019, 0 comments. Categories: Ecosystems, Enterprise, Hardware, Microsoft, Research.

Varjo’s new offering aims to focus on enterprise usability of VR

Varjo Technologies has launched two new advanced headsets, which are part of the company’s ‘Resolution Revolution’ product line that aims to deliver human eye-resolution (over 60 PPD) and fidelity to the most demanding sectors in today’s professional market.

The new VR-2 and VR-2 Pro headsets expand the Resolution Revolution range and set a new standard in visual clarity, making it feasible for...

By VR 360, 15 October 2019, 0 comments. Categories: Enterprise, Hardware.

Solving the two biggest problems in AR could lead to a $10 billion increase in value by 2026

Augmented reality (AR) can be seen as a major trend – indeed, its potential is set to outstrip that of virtual reality (VR). But a technical challenge lies ahead.

According to a new whitepaper from Adlens, a provider of adaptive focus lens technologies, alongside analyst Greenlight Insights, solving the two key issues plaguing augmented reality could unlock an incremental $10 billion in addressable market value by 2026.

By James Bourne, 09 October 2019, 0 comments. Categories: AR, Developers, Hardware, Platforms, Regulation, Research.

New study shows how VR can change mood and relieve anxiety during blood donation

A recently published study by the Scholarly Journal of Psychology and Behavioral Science has found that virtual reality (VR) can help a person’s mood change whenever they sit for donating blood. This finding was part of research conducted with the American Red Cross wherein 33 volunteers participated, who were analysed for different types of moods like anger, tension, fatigue, happiness and calmness.

‘Needle...

By VR 360, 23 September 2019, 0 comments. Categories: Applications, Hardware.

University of Nottingham argues how virtual reality training could improve employee safety

A new report from the University of Nottingham has argued virtual reality (VR) has great potential to improve employee safety at workplaces.

The research, titled “Immersive Virtual Worlds: Multi-Sensory Virtual Environments for Health and Safety Training”, aimed to produce evidence-based guidance for the development and use of virtual environments in engaging and effective training. The researchers conducted...

By VR 360, 17 September 2019, 0 comments. Categories: AR, Enterprise, Hardware, Research.

Global smart AR glasses market ‘poised for rapid growth’, says Tractica

The global market for smart augmented reality (AR) glasses has struggled taking off even after few years of pilots, implementations, and a lot of hype. A new report by Tractica has revealed that smart AR glasses market is gaining traction as it inches away from being a niche product to becoming an industrial and enterprise problem solver.

While consumer adoption is elusive, the market is building its ecosystem, refining...

By VR 360, 27 August 2019, 0 comments. Categories: AR, Devices, Hardware.

ABI Research finds increasing competition in AR and VR – fuelled by new verticals and collaboration

A new report from analyst firm ABI Research has suggested that more than 80 new companies have joined the augmented (AR) and virtual reality (VR) spaces – all looking at new services and verticals as key to an immersive future in which they want a part.

The trends surrounding enterprise digitisation are continuing to push the market forward owing to the increasing collaborative efforts by AR/VR companies with hardware...

By VR 360, 29 July 2019, 0 comments. Categories: AR, Hardware, Platforms, Research.

Kopin, North and RealWear named as IDC innovators for head-mounted displays

In its latest report, titled IDC Innovators: Augmented Reality Head-Mounted Displays for Commercial Use, 2019, market intelligence firm IDC has profiled three companies, namely Kopin, North, and RealWear, that have developed AR head-mounted displays (HMDs) for commercial use.

  • Kopin is a Massachusetts-based electronics manufacturer whose HMDs feature a voice interface for hands-free interaction  
  • North is a Canadian firm backed by Intel Capital, Spark Capital, and the Amazon Alexa Fund. North is known for developing eyeglasses that look...

By VR 360, 24 July 2019, 0 comments. Categories: AR, Enterprise, Hardware.

VR headsets will hit ‘critical mass’ at $199 price point, new study finds

A new study from Picture Virtual Reality (PXVR.com) argues that the vast majority of VR headset users would buy a device if it came with a price tag of $199.

13% of the survey respondents said they would buy a VR headset if it is sold for $99 in order for the technology to hit what it called ‘critical mass’. Hundreds of studies have said shown that VR-related sales are continuously growing over the past two years....

By VR 360, 09 May 2019, 0 comments. Categories: Devices, Hardware, Research.

Report: Gaming remains primary use case for VR headsets among US consumers

Gamers are ‘most likely’ to be familiar with virtual reality (VR) with it remaining the primary use case for VR headsets among US consumers, according to a new industry report.

The report from Parks Associates’, titled ‘Virtual Reality: The Evolving Ecosystem’, found that consumer-reported familiarity with VR technology had stayed at approximately 25% of US broadband households between 2017 and...

By VR 360, 23 April 2019, 0 comments. Categories: eSports, Gaming, Hardware, Research.

Oculus co-founder Palmer Luckey: Rift S is great – but 30% of users won’t be able to use it

The Oculus Rift S is set to be a considerable upgrade on what has come before and aims to give gamers and enthusiasts ‘the most immersive content that VR has to offer’ when it launches later this year.

One enthusiast who probably won’t be shelling out, however, is Palmer Luckey. The Oculus co-founder has argued in a...

By James Bourne, 27 March 2019, 0 comments. Categories: Devices, Ecosystems, Hardware, Platforms.

HTC reveals pricing and availability details for VIVE Focus Plus headset

HTC VIVE has announced that its latest Focus Plus headset will be available for sale from April 15.

The product can be ordered from Vive's website and will cost $799. Vive Focus Plus features the latest fresnel lenses that offers a sharper visual to reduce any screen door effect meeting the needs of enterprise customers. The newly added dual 6DoF controllers help users to blur the lines between reality and VR in addition...

By VR 360, 26 March 2019, 0 comments. Categories: AR, Devices, Enterprise, Hardware.

Facebook granted patent for human-eye level HMD

Facebook has won a patent for a head-mounted display (HMD) device combining a small high-resolution display with a large lower-resolution screen.

This headset incorporates eye tracking-driven foveated rendering, a process that involves rendering most of the view into a virtual world at lower resolution apart from the area directly in front of where the user’s eye is pointed.

The area in front of the eye, where a human eye perceives the greatest detail, is rendered at a higher resolution.

Unlike in...

By VR 360, 11 December 2018, 0 comments. Categories: Devices, Hardware.

Google unveils patent for motorised VR footwear providing ‘unconstrained’ movement

Google has submitted patent documents for ‘augmented and/or virtual reality footwear’ – in a potential attempt to solve a key problem with VR around locomotion.

When does a VR world become truly virtual? Of course, put a headset on and you are in a virtual world, but you cannot walk about in it – at least not very far until reality kicks in. Google’s patent aims to enable what they describe as...

By James Bourne, 20 November 2018, 0 comments. Categories: Devices, Hardware.

HTC launches enterprise-themed Vive Focus VR in Western markets

HTC is making its enterprise-flavoured Vive Focus virtual reality (VR) set available in Western markets, promising a variety of new applications in the process.

The launch ‘reinforces Vive’s increased commitment to bringing best-in-class design and software expertise – paired with the world’s best VR hardware – to businesses of all sizes’, in the company’s words.

By James Bourne, 09 November 2018, 0 comments. Categories: AR, Devices, Enterprise, Hardware.

VR headset shipments go down year on year – but it’s only a blip, says IDC

Shipments of VR headsets went down 33% year on year, according to IDC – but the analyst firm expects this to be merely a blip as the market finds its footing.

The figures, which appear in the company’s latest Worldwide Quarterly Augmented and Virtual Reality Headset Tracker, found declines in each of the primary markets.

Screenless viewers went down from 1 million headsets...

By James Bourne, 06 September 2018, 0 comments. Categories: Applications, Devices, Hardware, Research.

This Finnish VR startup is developing a headset with human-eye resolution

Virtual reality could be about to get a lot more, well, real.

A Finnish startup known as Varjo claims to be developing a VR headset whose resolution could actually match that of the human eye.

It achieves this by mimicking the way that our vision works, a process called foveation, where our eyes will only see one small area in front of us in a high resolution; the rest, as you will probably now be noticing, is rather more blurry.

Varjo attempts to replicate this process by using two displays within the...

By Mark Jones, 20 June 2018, 0 comments. Categories: Devices, Enterprise, Hardware.