Using VR for social change: an interview with Amy Pearson of Plan International UK

Much of the discourse surrounding the growth of the VR market is concerned with entertainment and enterprise applications.

But what about the technology’s ability to promote social change?

VR World Congress 2017 recently hosted a panel discussing how charities are using VR to drive engagement with positive causes.

Amy Pearson, Plan International UK’s brand and marketing officer was part of the panel. She was promoting the charity’s new film ‘Mamie’s Dream’ which tells the...

By Colm Hebblethwaite, 13 April 2017, 0 comments. Categories: Case Studies.

Bringing rare animals up close and personal with Virry VR

Seeing the majestic beasts of the African Savannah up close is a dream of many people.

Making sure that the habitat of these beautiful creatures is protected and that the animals themselves are safe from poachers and hunters is also a concern for many.

Fountain Digital Labs is bringing that dream closer with the release of Virry VR.

Released on PlayStation VR, Virry VR takes users on an interactive adventure based on a traditional African safari. Users are able to virtually engage with a...

By Colm Hebblethwaite, 05 April 2017, 0 comments. Categories: Case Studies.

NVIDIA-Powered VR Slices the Guesswork Out of IKEA Kitchen Remodels

You can test drive a new car. You can try on a new pair of pants.

Now you can put that new kitchen you’ve always dreamed of to the ultimate test before plopping down your money with the help of virtual reality.

As part of a global test pilot, IKEA customers in select locations can put on a head-mounted display to step inside their future kitchen.

They can walk around and see where they’d be cooking up a batch of pancakes to gain a deeper understanding of the intended look, feel and...

By Tom Riley, 30 March 2017, 0 comments. Categories: Brands, Case Studies.

BMW harnessing Unreal Engine for vehicle development

BMW is combining VR, 3D printing and technology transferred from the computer games industry to radically alter the way it develops it vehicles.

Whereas the world of product development for large-scale manufacturing has always been a long and costly process, the combination of three distinct technological advancements could be about to consign that to history.

The new process uses 3D printed prototype components with a VR environment based on Unreal Engine's real-time physics-based rendering.

This creates...

By Colm Hebblethwaite, 23 March 2017, 0 comments. Categories: AR, Case Studies, Gaming.

Project aims to bring VR to coral reef conservation

A project in Singapore aims to create “immersive underwater habitat survey experiences” for those looking to study and protect coral reefs.

The Eyes on Habitat project is a joint venture by VR content producers Hiverlab, environmental consultants DHI water & Environment and PIXEL Labs.

Currently in prototype stage, the tool is aimed at marine biologists and reef monitoring volunteers. Using the tool, they will learn monitoring methods and identification skills in a VR experience before they...

By Colm Hebblethwaite, 23 March 2017, 0 comments. Categories: Case Studies.

NHS offers ‘Blue Room’ VR treatment to help children with autism overcome fears

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The Blue Room, an immersive virtual reality service which helps children with autism overcome their fears, is being offered on the National Health Service (NHS) in the UK after research from Newcastle University.

In 2014, the university team reported that eight out of 10 children who received Blue Room treatment were able to tackle their fears and some had completely overcome their phobias, even after a year later. The immersive reality treatment is available at NHS, where there is...

By VR 360, 16 February 2017, 0 comments. Categories: AR, Case Studies, Platforms.

Why VR is really only just starting out

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Virtual reality is really just starting out in its journey, even for a technology that seems to have been around for a long period of time, it is already more than just a plaything for people to immerse themselves in.

The industry now is totally focused on the visual - everyone is trying to work out how to use the 360 field of view to effectively communicate stories, comedy, play games, experience music, in essence, how to best use it for its visual entertainment value.

The potential of VR...

By Frank Radice, 09 December 2016, 0 comments. Categories: Case Studies.

VR in China: What's it like 'on the ground'?

The virtual reality market is taking off. According to the IDC, “worldwide revenues for the augmented reality and virtual reality (AR/VR) market is forecast to grow from $5.2bn in 2016 to more than $162bn in 2020”.

In China, it is expected to reach $860 million in 2016 and accelerate to $8.5bn by 2020, according to Bloomberg.

But what does that look like on the ground?

China Matters sent our team to find out more about this booming industry. All across China, signs...

By Miguel Roberg, 14 October 2016, 0 comments. Categories: AR, Brands, Case Studies.

Questions to ask before using virtual reality in your marketing

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Virtual reality is a topic that has been heavily discussed for a number of years now, but is now becoming a fixture in people’s lives, highlighted by the Oculus Rift being released in the UK this week.

There is no doubt that virtual reality is an impressive form of technology – but it’s primarily aimed at gamers as this is the easiest way to create an immersive experience. So, how can this experience be translated into a business context?

One example of a business...

By Marcus Lambert, 23 September 2016, 0 comments. Categories: Case Studies.

Oculus' Henry is first VR narrated film to win an Emmy

(c)Oculus 

In a first for the industry, a virtual reality film produced by Oculus Story Studios has won an Emmy.

Free film Henry, which features a hug-loving Hedgehog narrated by Elijah Wood, scooped the award recently and set the bar for future titles.

Oculus is already working on its next film, Dear Angelica, and said the win meant it is “an incredibly exciting time, not just for our team but for all storytellers paving the way”.

Henry is the first virtual reality original narrative movie...

By Rachael Power, 09 September 2016, 0 comments. Categories: Case Studies.

How this agency is enhancing audience experience through VR

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Here at Output Group, our Oculus Rift headsets have barely cooled from our Brancott Estate ‘Virtual Vines’ activation at Camp Bestival, and we’re straight in to our next VR experience with Havana Club rum.

Casa Havana is a pop-up experiential space that transports guests to an authentic Cuban paladar, capturing the essence of this unique and...

By Laura Newman-Cardwell, 17 August 2016, 0 comments. Categories: Brands, Case Studies.

FT and Google launch 360 'hidden' look into Rio ahead of Olympics

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The Rio Olympics seems like the ultimate test for VR and 360 video content around a major sporting event.

This week, we heard BBC Sport was launching its own dedicated app to stream live 360 content, and now major UK publication the Financial Times and Google have partnered up on a project of their own.

The FT's Hidden Cities project originally began last year, in partnership with Google. It's...

By Rachael Power, 05 August 2016, 0 comments. Categories: Case Studies.

How marketing agency DigitasLBi created OnePlus' The Loop experience

By now, everyone interested in VR will have heard of the launch of OnePlus’ new smartphone within a VR experience, The Loop.

But just how did they create this, and why did they come up with the idea?

VRTech spoke to the marketing agency behind the experience, DigitasLBi, which has also created experiences for high end brands such as Dior, Volvo and Audi.

For those not in the know, The Loop can be accessed via VR headsets and is hailed by OnePlus as the “first global shopping...

By Rachael Power, 16 June 2016, 0 comments. Categories: Brands, Case Studies.

VR tools: What this architecture firm uses to create 3D experience for clients

A little while ago, I wrote a piece for VR Tech about the multiple reasons our office had to go down the VR route, explaining what it could bring to our practice and my vision of its future in the architectural industry. 

This time, I will give more precisions on our working process, what we use and how we use it.

First of all, we use VR mainly with computer generated images (CGI) in order to achieve a deeper...

By Brice Desportes, 14 June 2016, 3 comments. Categories: Case Studies.

Nexus produces VR music video using single 6k camera and custom rig

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Nexus, and the nexus vr studio, have produced a live action virtual reality (VR) music video for the track Chapita, by electro-pop artist Mind Enterprises.

The project is directed by Nexus director Eran Amir and is a 360 degree storytelling experience using cinemagraphs and clonemotion technology.

Rather than use a multi-camera approach to deliver live action...

By Rachael Power, 23 May 2016, 0 comments. Categories: Brands, Case Studies.

How this architecture firm is using VR to engage clients with its work

(c)indeed

Being a young architectural and design firm, we are very keen on innovations and new technologies that can help us do our job better, more efficiently and to answer our clients' needs as accurately as possible. 

We started using VR extensively about a year ago when the Samsung Gear VR was released. At the time, we were starting our design process on an office refurbishment and having briefly tested the device in a nearby shop, we were immediately convinced that it...

By Brice Desportes, 11 May 2016, 0 comments. Categories: Case Studies, Research.

Let’s take VR up a level: The opportunities for brands

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It does feel like a critical year for virtual reality -  a year in which the platform will spark massive public interest, and opportunities will arise for smart brands to take the lead. Why? Because, as with any new technology launch, there’s a lack of well-crafted content. Tech people rarely make the best storytellers, so those brands who weave emotion and creativity into their experiences will really stand out.

Everyone’s talking about VR

It feels like not a day goes by without a new VR...

By Ian Hambleton, 28 April 2016, 0 comments. Categories: Brands, Case Studies, Ecosystems.

Amnesty International launches #360Syria ‘virtual tour’ experience with Mozilla

(c)iStock.com/Oktay Ortakcioglu

Amnesty International has launched a new #360Syria ‘virtual tour’ website using WebVR technology which reveals the destruction wrought by the Syrian government on the city of Aleppo.

The demonstration, known as “Fear of the Sky”, is powered by Mozilla A-Frame technology, an open source framework which streamlines WebVR development and facilitates simple creation of WebVR experiences with HTML.

The #360Syria website features specially-created 360-degree...

By James Bourne, 20 April 2016, 0 comments. Categories: Applications, Brands, Case Studies.