NHS to offer VR treatment

A new project is looking to offer mental health patients in the UK an innovative psychological therapy on the National Health Service (NHS).

The project brings together the National Institute of Health Research (NIHR), the NHS, universities, as well as charities and companies. NIHR has awarded the project £4 million to use VR to help guide patients safely through situations that they find troubling.  

The project will be the first time that the technology has been utilised by the NHS.

The treatment...

By Colm Hebblethwaite, 02 February 2018, 0 comments. Categories: Case Studies.

VR, empathy & the refugee crises

In a TED talk in Spring 2015, Chris Milk made famous the idea that virtual reality can be “the ultimate empathy-machine” and we must look no further than The New York Times VR journalism to see the truth born from this claim.

“We can't bring donors or people to the field, but we bring the field to [them.] That's what's so great about VR; that's...

By Daniel Cooke, 18 September 2017, 0 comments. Categories: Case Studies.

VR-controlled robot disarms bombs

The narrative that robots are coming for all of our jobs often fails to mention one important fact: that there some jobs that no human really wants to be doing anyway.

One of those jobs being disarming bombs and explosives.

A robot called Taurus Dexterous, created by SRI International, has begun to remove humans from having to physically disarm and dispose of bombs, and therefore face a very real threat to their lives. While bomb disposal robots have been in use for a while now, Taurus is the first to utilise...

By Colm Hebblethwaite, 14 September 2017, 0 comments. Categories: Case Studies, Hardware.

Can VR help with dementia?

It seems that one of the area aside from gaming where VR and AR can have the greatest impact is healthcare. The technology’s potential to radically alter the experience of patients, increase the efficiency of training and change the way healthcare professionals interact with patients.

But can the technology actually impact the way that people are treated, and lead to healthier people in certain situations?

Many nations around the world have begun to think about the consequences of an ageing population...

By Colm Hebblethwaite, 31 August 2017, 0 comments. Categories: Case Studies.

SyncThink releases VR concussion detection headset

Boston based SyncThink is looking to revolutionise the detection of concussions among athletes with the release of its EYE-SYNC headset.

The issue of concussions in sports such as American football has been growing in importance over the last few years, with concern rising over their widespread nature and the long-term damage they can cause.

For example, in July the New York Times published a study that...

By Colm Hebblethwaite, 29 August 2017, 0 comments. Categories: Case Studies.

Business VR use cases: travel, fashion, property and marketing

The rising popularity of VR is allowing numerous brands to benefit from its use as a business tool.

Estate agents, airlines, fashion brands and retailers alike are already using VR for marketing purposes and here are just a few examples of VR in business promotion:

See the world from home

The travel industry has made full use of VR. For example, Lufthansa has found a new way to entertain people waiting at their gate at Berlin's Schönefeld Airport.

travellers awaiting their flight could take a virtual jaunt to...

By Mariame Cisse, 10 July 2017, 0 comments. Categories: Brands, Case Studies.

When tradition meets the cutting edge:VR comes to Wimbledon

Wimbledon is a sporting event like no other, it is quintessentially British and never fails to bring the public together for two weeks in July.

The event is about so much more than tennis, it is about patriotism, strawberries, fashion and passion. It’s also an event for which tickets are almost impossible to come by and for most, it is about replicating the energy of centre court by sharing a patch of grass with strangers and watching on a big screen.

But as one of the most watched and talked about...

By Matt Phelan, 04 July 2017, 0 comments. Categories: Brands, Case Studies.

NYC’s Rockwood Music Hall first ‘virtual venue’

Social VR platform Endless Riff has announced a partnership with New York venue Rockwood Music Hall to create the first ‘virtual concert venue’.

The venue, which hosts over 450 shows a month and is famed for its sound and atmosphere, will begin livestreaming events this month.

“Rockwood Music Hall has been providing music lovers a home in New York City for more than a decade, with a focus on hot, up-and-coming acts,” Ken Rockwood, Rockwood Music Hall founder and owner,...

By Colm Hebblethwaite, 15 June 2017, 0 comments. Categories: Case Studies.

Can VR help you quit smoking?

Giving up smoking is hard. So hard, in fact, that it often takes people years and many failed attempts before they successfully kick the habit.

Millions of dollars, years of research and a range of different therapeutic strategies have tried to find a silver bullet solution to the problem of nicotine addiction.

there are still over 1 billion active smokers worldwide

Yet, the World Health Organisation estimates that there are still over 1 billion active smokers worldwide and that the practice results in 6...

By Colm Hebblethwaite, 08 June 2017, 2 comments. Categories: Case Studies.

VR games to hit gyms across the world

For many people the idea of going to the gym just sounds like exercising in a large room surrounded by sweaty, grunting people.

Could VR technologies be about to make the gym experience a little more fun?

A recently announced partnership between VR fitness game producers VirZOOM and global integrated circuits provider AMD, is bringing VR games to fitness bikes around the world.

The games will use the VirZOOM VR platform, AMD graphics cards to upgrade Life Fitness SE3 Discover upright and recumbent bikes in...

By Colm Hebblethwaite, 08 May 2017, 0 comments. Categories: Case Studies.

VR in the Workplace of our Future

VR has the potential to change the way people collaborate, present information and host conference calls.

Although new technology can open a vast amount of possibilities to improve the workplace, we still have a long way to go to understand the full potential of VR.  

Here are just some of the ways it can be implemented within the enterprise.

Collaborative environments

If the success of VoIP and other internet-based audio- and video conferencing solutions is anything to go by, then the next advancement...

By Pat Harper, 18 April 2017, 0 comments. Categories: Applications, Case Studies.

Using VR for social change: an interview with Amy Pearson of Plan International UK

Much of the discourse surrounding the growth of the VR market is concerned with entertainment and enterprise applications.

But what about the technology’s ability to promote social change?

VR World Congress 2017 recently hosted a panel discussing how charities are using VR to drive engagement with positive causes.

Amy Pearson, Plan International UK’s brand and marketing officer was part of the panel. She was promoting the charity’s new film ‘Mamie’s Dream’ which tells the...

By Colm Hebblethwaite, 13 April 2017, 0 comments. Categories: Case Studies.

Bringing rare animals up close and personal with Virry VR

Seeing the majestic beasts of the African Savannah up close is a dream of many people.

Making sure that the habitat of these beautiful creatures is protected and that the animals themselves are safe from poachers and hunters is also a concern for many.

Fountain Digital Labs is bringing that dream closer with the release of Virry VR.

Released on PlayStation VR, Virry VR takes users on an interactive adventure based on a traditional African safari. Users are able to virtually engage with a...

By Colm Hebblethwaite, 05 April 2017, 0 comments. Categories: Case Studies.

NVIDIA-Powered VR Slices the Guesswork Out of IKEA Kitchen Remodels

You can test drive a new car. You can try on a new pair of pants.

Now you can put that new kitchen you’ve always dreamed of to the ultimate test before plopping down your money with the help of virtual reality.

As part of a global test pilot, IKEA customers in select locations can put on a head-mounted display to step inside their future kitchen.

They can walk around and see where they’d be cooking up a batch of pancakes to gain a deeper understanding of the intended look, feel and...

By Tom Riley, 30 March 2017, 0 comments. Categories: Brands, Case Studies.

BMW harnessing Unreal Engine for vehicle development

BMW is combining VR, 3D printing and technology transferred from the computer games industry to radically alter the way it develops it vehicles.

Whereas the world of product development for large-scale manufacturing has always been a long and costly process, the combination of three distinct technological advancements could be about to consign that to history.

The new process uses 3D printed prototype components with a VR environment based on Unreal Engine's real-time physics-based rendering.

This creates the...

By Colm Hebblethwaite, 23 March 2017, 0 comments. Categories: AR, Case Studies, Gaming.

Project aims to bring VR to coral reef conservation

A project in Singapore aims to create “immersive underwater habitat survey experiences” for those looking to study and protect coral reefs.

The Eyes on Habitat project is a joint venture by VR content producers Hiverlab, environmental consultants DHI water & Environment and PIXEL Labs.

Currently in prototype stage, the tool is aimed at marine biologists and reef monitoring volunteers. Using the tool, they will learn monitoring methods and identification skills in a VR experience before they...

By Colm Hebblethwaite, 23 March 2017, 0 comments. Categories: Case Studies.

NHS offers ‘Blue Room’ VR treatment to help children with autism overcome fears

(c)iStock.com/Marbury

The Blue Room, an immersive virtual reality service which helps children with autism overcome their fears, is being offered on the National Health Service (NHS) in the UK after research from Newcastle University.

In 2014, the university team reported that eight out of 10 children who received Blue Room treatment were able to tackle their fears and some had completely overcome their phobias, even after a year later. The immersive reality treatment is available at NHS, where there is...

By VR 360, 16 February 2017, 0 comments. Categories: AR, Case Studies, Platforms.

RBS 6 Nations fans to get machine learning and VR experience through Accenture

(c)iStock.com/THPStock

The 2017 RBS Six Nations Championship will be accompanied by artificial intelligence in the form of the latest analytics, machine learning and virtual reality brought by Accenture, the company has announced. The firm has been the official technology partner of the annual international rugby union competition for six years in a row.

Accenture will provide its latest analytics dashboard to the tournament that will deliver improved player, match and Championship insight, which 20,000...

By VR 360, 03 February 2017, 0 comments. Categories: Brands, Case Studies, Data & Analytics.

Why VR is really only just starting out

(c)iStock/Popartic

Virtual reality is really just starting out in its journey, even for a technology that seems to have been around for a long period of time, it is already more than just a plaything for people to immerse themselves in.

The industry now is totally focused on the visual - everyone is trying to work out how to use the 360 field of view to effectively communicate stories, comedy, play games, experience music, in essence, how to best use it for its visual entertainment value.

The potential of VR goes far...

By Frank Radice, 09 December 2016, 0 comments. Categories: Case Studies.

VR in China: What's it like 'on the ground'?

The virtual reality market is taking off. According to the IDC, “worldwide revenues for the augmented reality and virtual reality (AR/VR) market is forecast to grow from $5.2bn in 2016 to more than $162bn in 2020”.

In China, it is expected to reach $860 million in 2016 and accelerate to $8.5bn by 2020, according to Bloomberg.

But what does that look like on the ground?

China Matters sent our team to find out more about this booming industry. All across China, signs...

By Miguel Roberg, 14 October 2016, 0 comments. Categories: AR, Brands, Case Studies.