Sports Illustrated gunning for VR with 360 USA Women's Eight experience


As the experimental phase of 360 video and VR experiences matures, many larger publishers are getting on board with immersive content. 

The latest and greatest is a publication with a lot of potential in this area: Sports Illustrated. They've recently unveiled a number of new article pieces in VR and 360 degrees, which seems to be an area they're now gunning for. 

It being a relatively new medium, however, some publications don't quite yet have in-house VR or 360...

By Rachael Power, 27 July 2016, 0 comments. Categories: Brands.

Fancy wine tasting in VR? Brancott Estates takes experience on UK festival tour


There are so many things you can do in VR to unwind, chill out and just downright relax. From meditation apps to chilled out gaming, sometimes putting a headset on can be the perfect way to destress.

The ultimate synergy - for marketers, at least - is when these kinds of experiences and a clever brand campaign come together to form a fiendishly good partnership. 

Obviously one just for the (wine-loving) adults, Brancott Estate will launch a VR multisensory experience as part of...

By Rachael Power, 26 July 2016, 0 comments. Categories: Brands.

Google hires former Samsung VP of content for Daydream VR

(c) Doiy

Google’s hired a man that once oversaw the content strategy for American Idol and Elvis Presley Enterprises onto its Daydream VR content team. 

Matt Apfel joins Google’s Daydream VR’s content team this month, writing in his LinkedIn bio he was “excited” at the prospect.

Apfel previously spent two years working for Samsung as vice president of creative, content and strategy - focusing on Milk...

By Rachael Power, 21 July 2016, 0 comments. Categories: Brands.

Half of consumers more likely to buy from a brand with VR experience


Virtual reality is helping brands everywhere to enhance their marketing, and it appears to be having a positive effect so far. According to new research by Greenlight VR, over half of consumers say they’re more likely to buy from a brand that sponsors a VR experience.

The VR Consumer Adoption Report surveyed over 1,300 consumers in the US about how they felt toward VR and brands who use it.

Perhaps unsurprisingly, almost everyone who hadn’t used VR...

By Rachael Power, 19 July 2016, 0 comments. Categories: Brands, Research.

Wembley Stadium launches immersive 360 degree and AR tour experience for visitors

Visitors to Wembley Stadium in London will now be able to tour the venue using a 360 degree and augmented reality video guide. 

With 90,000 seats, it's the second largest stadium in Europe and hosts home football matches of England's national football team, as well as high profile concerts from Beyonce to Rihanna. 

The Football Association, Wembley Stadium joined up with creative solutions firm Nock to build an immersive expeience for visitors taking a tour around the stadium, which was...

By Rachael Power, 18 July 2016, 0 comments. Categories: AR, Brands.

How VR is shaking up the world of marketing

VR and 360 are transforming the marketing and communication industries, increasing integration between traditional advertising, social media marketing, experiential and events. 

It’s becoming the norm to capture events and locations in 360 degree video, to allow people to experience parts of the world they can’t get to. 

However, more and more brand marketers are also recognising the impact that a 360 experience can bring to a campaign.

Once the expensive indulgence of a handful of...

By Christophe Castagnera, 15 July 2016, 0 comments. Categories: Brands.

GoPro gives us a peek at its Live VR


GoPro's been very quiet on the Live VR front after announcing the tech back in April. But this week, it's given fans a preview into what its HEROCast wireless streaming tool can do. 

Debuted at this year's NAB conference, Live VR - part of GoPro's custom solutions technology - isn't quite available yet to the general public. 

The video follows MotoGP racer Randy Mamola's son Dakota as he competes on the MotoAmerica circuit. 30 years ago, Randy had tested out the...

By Rachael Power, 15 July 2016, 0 comments. Categories: Brands.

Nintendo insists more research in VR needed as Pokemon GO tops gaming charts


Gaming giant Nintendo has given a ringing lack of endorsement towards VR in its latest shareholders’ annual general meeting, arguing it still needs to do more research before ploughing ahead.

Shigeru Miyamoto, senior managing director and creative fellow at Nintendo, told shareholders last week when quizzed over whether ‘serious research’ on virtual, augmented and mixed reality will be taking place: “For VR in particular, we are continuing our research, and...

By James Bourne, 11 July 2016, 0 comments. Categories: AR, Brands, Gaming.

Augmented reality video searching tool boomApp launches in UK


Augmented reality is somewhat underutilised in the marketing sector. It's got huge potential, but virtual reality is winning in the hype stakes. 

The scope of what you can do with AR tech is pretty vast, and as such we were interested to learn of a new AR based tech startup that's launching in the UK this week. 

boomApp has developed the first tech to enable AR functionalities for traditional videos and its algorithm can search and find a video within a database of millions in...

By Rachael Power, 07 July 2016, 0 comments. Categories: AR, Brands.

Our pick of the top five 360 videos this week

As Cardboard-type virtual reality headsets become more mainstream, an increasing number of people are watching 360 degree YouTube and Facebook video content. 

So, we've decided to review five videos every week and bring you our pick of the ones we think you need to watch. 

Over the last seven days, we've been on a VR rollercoaster, plunged through the ocean with sharks and took a stroll through the jungle - all from our office. 

Here's our pick - enjoy! 

1. Travel: Climb and mountain...

By Rachael Power, 05 July 2016, 0 comments. Categories: Brands.

Acer invests $9m in Starbreeze ahead of StarVR launch

(c) studio

Taiwanese electronics company Acer - best known for its laptops and netbooks - has invested $9m into Starbreeze ahead of its headset launch.

The two companies announced a partnership last month, which has just been approved by its board of directors.

Acer has its sights firmly set on the virtual reality market, which it says it believe has “huge potential beyond PC gaming” and wants to enhance...

By Rachael Power, 28 June 2016, 0 comments. Categories: Brands.

Audi UK unveils new VR track experience

VR specialist Visualise - whose CEO wrote an exclusive piece for VRTech this week - has unveiled its latest VR experience for Audi UK this week.

Partnering up wtih video production company Vertical Productions, it's produced an Audi Sport experience where users can use the Oculus Rift to take part in a VR race around the INdy Circuit at Brands Hatch.

At the wheel is race driver Oliver Jarvis, who ferries you around...

By Rachael Power, 24 June 2016, 0 comments. Categories: Brands.

Samsung ramps up VR offering with new initiative, camera and VR video platform


Samsung is going gangbusters for VR, with a raft of announcements in the US this week.

The Gear headset maker has launched the Samsung Gear 360, a high-res camera developed for creating 360-degree videos for smartphones and VR content. 

It'll come in at about $349.99 in the US, and those going to VidCon in California will able to get their hands on a limited few. We're expecting ot hear more news about the camera's availability later in the year. 

The company has also launched

By Rachael Power, 23 June 2016, 0 comments. Categories: Brands, Devices, Ecosystems.

How marketing agency DigitasLBi created OnePlus' The Loop experience

By now, everyone interested in VR will have heard of the launch of OnePlus’ new smartphone within a VR experience, The Loop.

But just how did they create this, and why did they come up with the idea?

VRTech spoke to the marketing agency behind the experience, DigitasLBi, which has also created experiences for high end brands such as Dior, Volvo and Audi.

For those not in the know, The Loop can be accessed via VR headsets and is hailed by OnePlus as the “first global shopping...

By Rachael Power, 16 June 2016, 0 comments. Categories: Brands, Case Studies.

Why the opportunities for VR engagement 'have never been better'


The 90's and 2000's ushered in the information age. Suddenly, anything you wanted to know is there, at your fingertips. Pull out your phone, do a quick search, and you can find out how long it took the Apollo 11 mission to reach the moon, or where the best Thai cuisine in your city is.

The Internet brought information to us, and new technology like Virtual Reality, Augmented Reality and Mixed Reality will bring experiences to us. What if you could join Neil Armstrong and Buzz...

By Tristan Dwyer, 13 June 2016, 0 comments. Categories: Brands.

Glenfiddich launches virtual reality whiskey distillery tour


Scotch whisky lovers will be delighted by Glenfiddich's latest marketing campaign; the distillery has launched a virtual reality tour of its surroundings and warehouse. 

Into the Mind of the Malt Master takes the VR viewer into the heart of the Scottish countryside and into the distillery - with a 'charming' guide to give you the grand tour. 

Instead of flying North and taking a tour, the VR experience actually does give you a first-hand view of mash tuns, copper pots,...

By Rachael Power, 10 June 2016, 0 comments. Categories: Brands.

HTC launches Vive business edition

With the news that 25% of headsets are predicted to be for business use by 2018, HTC's announced its launching a business edition of the Vive. 

The launch of Vive BE is in response to "the huge demand" from enterprises to use VR, the company said.

It'll be available from this month and includes additional services especially for business environments, including commercial licensing, a dedicated Business Edition customer support line and a 12-month limited warranty. 

The headset...

By Rachael Power, 09 June 2016, 0 comments. Categories: Brands, Devices.

How an auto retail brand is using F1 VR video to engage customers

The use of virtual reality in marketing is very much like the old, addictive online game Boomshine. First, only small amounts of larger, more established companies were doing it, but as the tech becomes more affordable, the use of VR video is slowly starting to spread far and wide. 

One of the latest companies to make use of the medium in a unique way is UK car retailer, Evans Halshaw. There are fewer experiences more adrenaline-filled than zooming around Silverstone in an...

By Rachael Power, 09 June 2016, 0 comments. Categories: Brands.

HTC starts shipping Vive directly from website in shorter timeframe


In a blow to Oculus’ delayed orders, HTC has announced the Vive is now shipping straight from its website within two to three days.

Oculus has received backlash over its shipping delays in recent months, saying supply chain issues are the problem.

The battle between the Rift and Vive for the best high-end headset has been intensifying, too. Amongst other moves, Microsoft recently...

By Rachael Power, 08 June 2016, 0 comments. Categories: Brands, Devices.