UK consumers think VR headsets are too expensive, survey says


Oculus Rift launches in the UK this week, but the price may be a barrier to consumers adopting the tech, according to a survey by IT market analysis firm CONTEXT.

While 23% said they would see themselves using a headset once or twice per month, 40% said VR headsets are too expensive.

About a third of the 2,500 consumers surveyed said they would pay about £100 to £200 for a headset, and 21% said they’d pay under £100.

Rift’s price tag of £549 - and...

By Rachael Power, 21 September 2016, 0 comments. Categories: Brands, Hardware.

SanDisk announces 1TB SD card for virtual reality and 4K filming


SanDisk's released a new 1TB SDXC card prototype this week, which could be a useful tool for anyone shooting high-quality video for virtual reality.

The rise in demand of high res content such as 4K and 8K has led to the company developing a card with such a large storage facility. However, there's no hard release date just yet, and it'll be shown off at photo and video expo Photokina.

SanDisk, part of Western Digital, launched its 512GB memory card at the conference in...

By Rachael Power, 21 September 2016, 0 comments. Categories: Brands.

NASA launches Microsoft HoloLens Mars experience at Kennedy Space Center


Until now, it's been relatively quiet on the HoloLens front. However, Microsoft has just blogged about a new experience coming to NASA's Kennedy Space Center Visitor Complex that uses the tech to showcase what it's like on the Red Planet.

Destination: Mars will mean visitors to the center can experience our neighbouring planet in mixed reality,...

By Rachael Power, 20 September 2016, 0 comments. Categories: Brands.

Apple CEO thinks AR will be bigger than VR

(c) Mueller

Apple’s CEO Tim Cook has given us an insight into his thoughts around virtual and augmented reality, in an exclusive interview with US news channel ABC.

Speaking in a video to reporter Robin Roberts, Cook was interviewed about various aspects of the iPhone 7’s launch - as well as his views on AR and VR.

Apple has been very quiet about any plans it has in this space -...

By Rachael Power, 15 September 2016, 0 comments. Categories: Brands.

How VR and 360 video can shake up the fashion and beauty industries


It feels strange writing an article on how 360, virtual and augmented reality is impacting the fashion and beauty world, having never been a true fashionista.

I’m not as fashion monotone as Steve Jobs, who famously only ever wore black Issey Miyake turtleneck jumpers and jeans (for convenience sake he claimed) - in terms of my  attempt achieving a look’ often its pure luck as to whether I get them right, or go wildly off the mark and make a whole bunch of unintended...

By Daniel Cheetham, 09 September 2016, 0 comments. Categories: Brands.

Apple gets patent for what looks like a VR headset


They’re the silent giant in a world of virtual reality noise, but at last, there’s been some stirring from the closed-lipped Apple this week.

The company’s just been awarded a patent it filed last September, for what looks like a headset that works with iPhones or other Apple devices.

We’ve heard from Microsoft, Google, Facebook, HTC, Intel, Sony, Samsung and many more tech giants about their current and future plans for VR and AR, but Apple’s...

By Rachael Power, 01 September 2016, 0 comments. Categories: Brands.

VR and 360 video will shape holidays of the future, says report

Virtual reality and 360 video are prime tech candidates for shaping people's future holiday experiences, claims a new report by travel brand Expedia

The Holiday of the Future includes information from resources like VR Tech on exactly that: how consumers will look for, review and buy holidays in years to come. 

It explores the experimentation travel companies are currently doing with the likes of 360 tours and Facebook booking bots,...

By Rachael Power, 01 September 2016, 0 comments. Categories: Brands.

Make up brand Smashbox launches 360 studio tour


360 video is enjoying its status as the new and exciting marketing tool of the day. More and mroe brands every week get on board with the medium, usually in a collaboration through creative agencies, to immerse their customers in their story.

When it's done badly, it can look amateurish, but when done well - like this campaign from makeup brand Smashbox - can really boost the brand's standing. 

The beauty brand partnered up with Omelet, which has worked with other big names...

By Rachael Power, 01 September 2016, 0 comments. Categories: Brands.

Irish Gaelic Games get 360 video treatment

With so many brands and sports taking on 360 video, it was only a matter of time before more niche areas began to be explored. 

And indeed they have, with the Irish publishing a 360 experience around gaelic football.

For those not familar with the game, we recommend trying out Irish bank AIB's 360 experience, where it brings the viewer into a sea of Dublin Gaelic Games Assocation (GAA) fans, before switching it up and...

By Rachael Power, 26 August 2016, 0 comments. Categories: Brands.

Innis and Gunn launch 360 beer experience

(c)Innis and Gunn

Ale brand Innis and Gunn have launched their own 360 video experience around their drinks - following in the footsteps of other alcohol brands such as Glenfiddich.

Innis and Gunn has opted for two 360 videos to showcase Scottish landscapes and create an immersive experience that will "transport" drinkers from the bar to see the landscape that inspired the drinks. 

As part...

By Rachael Power, 25 August 2016, 0 comments. Categories: Brands.

How marketers can integrate VR into campaigns


With virtual reality games and entertainment to the latest VR capabilities for the enterprise, there is no question that this tech will become more embedded in our daily lives

From a marketing perspective, virtual reality will help brands offer a broad range of experiences that fully immerse consumers and influencers alike.

Marketing professionals will use virtual reality to develop stories that transcend the limits of time and geography.

Travel companies will duplicate the...

By Claire Walker, 23 August 2016, 0 comments. Categories: Brands, Enterprise.

First brand campaign shot with Nokia OZO features Kate Moss

(c)Charlotte Tilbury 

The first VR brand experience shot with the new Nokia OZO camera has just been unveiled, starring none other than British supermodel Kate Moss. 

The immersive experience is part of a marketing campaign to launch make up artist Charlotte Tilbury's new perfume Scent of a Dream, and was produced by VR specialists Happy Finish and director Antoine Wagner. 

It'll be available in-store at Tilbury's Covent Garden Store and Selfridges W1 from this week from 'VR...

By Rachael Power, 19 August 2016, 0 comments. Categories: Advertising, Brands.

Hasbro and Argos want VR, AR and MR toy pitches from designers and developers

(c)Inventors' Worshop

Virtual reality and children may not seem like a ‘natural’ mix; most VR headsets include warnings that they’re not suitable for under 12s and 13's.

While guidelines for many devices - the upcoming Playstation VR included - say no to children using them, others such as Google Cardboard which showcases 360 rather than VR experiences, don’t prohibit this.

And with AR becoming more relevant to a younger generation via apps like Pokémon Go, there’s...

By Rachael Power, 19 August 2016, 0 comments. Categories: AR, Brands.

How this agency is enhancing audience experience through VR


Here at Output Group, our Oculus Rift headsets have barely cooled from our Brancott Estate ‘Virtual Vines’ activation at Camp Bestival, and we’re straight in to our next VR experience with Havana Club rum.

Casa Havana is a pop-up experiential space that transports guests to an authentic Cuban paladar, capturing the essence of this unique and...

By Laura Newman-Cardwell, 17 August 2016, 0 comments. Categories: Brands, Case Studies.

Can VR help kids conquer fear of swimming?


The Swedish Swimming Federation recently revealed a new VR experience with the help of energy provider and main sponsor, E.ON. It’s designed to help the one in five Swedish children that can’t swim, by getting them to face their fears directly without having to even get their feet wet.

The experience features members of the Swedish swimming team; Jennie, Erik and Simon, encouraging the viewer to join them in a pool, constantly reassuring them and asking them to join in. You...

By Martin Cedergren, 16 August 2016, 0 comments. Categories: Applications, Brands.

New York Times adds VR to its marketing mix with acquisition of Fake Love

The New York Times has acquired Fake Love, an experience design agency that specialises in creative programs, live experiences and virtual and mixed reality. 

Fake Love's already worked with the New York Times on a VR app to promote the Oscar nominated film Carol, where it delivered 1.3 Google Cardboard headsets to readers with the newspaper.

This is the second marketing agency the New York Times has acquired in six months; however this is focused...

By Rachael Power, 15 August 2016, 0 comments. Categories: Brands.

Vroom launches first ever VR car showroom


A US-based online car retailer has created one of the first-ever VR car showrooms.

Vroom, which is online but with physical locations in Houston and Dallas, Texas, launches their new showroom at a pop-up event in Arizona this week.

Agency 900lbs of Creative co-made the experience with Vroom, which allows users to experience 15 various makes and models of car in the affordable performance category.

Users can open a car door, get up information on the vehicle or take a test drive...

By Rachael Power, 12 August 2016, 0 comments. Categories: Advertising, Brands.

Technicolor's now creating VR and AR experiences


Fans of classic Disney movies will be familiar with the Technicolor brand, but real movie buffs will still know it’s alive and kicking today, now a leading digital innovator in the media and entertainment industry.

As such, it’s just launched the Technicolor Experience Centre, which is aimed at developing “high-concept” content, platforms and tech for VR, AR and immersive media.

The California-based purpose built centre will play home...

By Rachael Power, 01 August 2016, 0 comments. Categories: Advertising, Brands.