Planet Earth 2 releases extra 360 video footage


BBC’s popular world-showcasing programme Planet Earth 2 has also launched a 360 video mini-series.

The channel is giving viewers a behind-the-scenes look at various locations the series covers, including the Galapagos Islands and a closer look at some snow leopards atop vast mountains.

The first series aired 10 years ago, but since then there have been massive advances in the tech used to film wildlife documentaries, including the availability of 360 video. It’s...

By Rachael Power, 09 November 2016, 0 comments. Categories: Brands.

Welsh firm bags deal to distribute 360 content worldwide

Watching rollercoasters, or climbers scaling jaw-dropping heights or parachute jumps are, even on static video, enough to make your palms sweat, but getting your thrills in 360 is a whole other ballgame. 

Orchard Media and Events Group, one of the first companies in the UK to own and use a Nokia OZO camera, has announced it'll be sharing its adrenaline-inducing 360 content worldwide, under a new partnership...

By Rachael Power, 08 November 2016, 0 comments. Categories: Brands.

Intel buys VR sports company VOKE

Virtual reality sports is set to be a big area in 2017, not least because of large tech companies like Intel getting in on the action.

The PC microprocessor company announced that it’s acquiring a business that specialises in live streaming events in virtual reality, VOKE VR.

VOKE is based in California and has been up and running since 2004. It’s proprietary paired lens and stereoscopic capture system allows viewers to see ‘realistic proportions and depth’ during live-streamed VR...

By Rachael Power, 07 November 2016, 0 comments. Categories: Brands, eSports.

Happy Finish start crowdfunding to launch new AI product and grow AR/VR offering

(c)iStock/Petar Chernaev

Virtual and augmented reality may be predicted to be hot news on the tech front for 2017, but there are other IT trends also sharing the spotlight, as the latest news shows. 

Artificial intelligence (AI) is also set to be worth $5.05bn by 2020, and rapid adoption is set to transform a range of markets, through tech such as IBM's Watson, down to personality-driven chatbots.

This is one reason why virtual reality content specialists Happy Finish has just launched AI technology,...

By Rachael Power, 03 November 2016, 1 comment. Categories: Brands.

Diesel runs 5D virtual reality experience for new flagship store

We've heard of 360 video, AR, MR, VR and even 4D, but 5D is a bit of a new one on us. However, that's exactly what fashion brand Diesel is purported to have just launched to promote its new London flagship store. 

Created by marketing agency Savvy, the experience is "5D multi-sensory virtual reality", which engages all five senses. 

Shoppers sit into what look like three furry thrones shaped like creatures, take hold of the horns in front of them and strap on a Samsung Gear VR...

By Rachael Power, 01 November 2016, 0 comments. Categories: Brands.

ABBA to reunite for ‘new entertainment experience’ through VR

Picture credit: Universal Music Group

Swedish pop group ABBA has joined hands with world-renowned entertainment entrepreneur Simon Fuller and Universal Music Group to give their millions of fans a new entertainment experience by utilising the latest virtual reality technology.

Fuller, who first came to prominence through managing the Spice Girls, has his latest business which been quietly investing in virtual reality technologies, developing hyper-realistic digital humans in the field of...

By James Bourne, 28 October 2016, 0 comments. Categories: Brands, Platforms.

MIGW and PAX Australia show off virtual reality exhibitions

Gaming exhibitions and shows around the world are becoming dominated largely by virtual and augmented reality games; and Melbourne International Games Week (MIGW) is no exception.

The event is hosting a free public virtual reality event with trials of the HTC Vive, Oculus Rift and Playstation VR.  

Virtual reality is big news in Australia, according to analysts. Just last week a report was released predicting that 2.5 million Australian homes

By Rachael Power, 26 October 2016, 0 comments. Categories: Brands.

Mixed reality company bags £100,000 investment from John Lewis

Virtual and mixed reality are solving problems that people didn't even know there was an answer to. According to a YouGov survey, 70% of people can't imagine a product in their own homes and this is a challenge for retailers - a problem indeed. 

But virtual reality is soon becoming the 'Apple' of the tech world - there's a solution for that. 

Enter DigitalBridge. It's a virtual visualisation tool that allows consumers to use mixed reality to view products in their own homes....

By Rachael Power, 25 October 2016, 0 comments. Categories: Brands.

VR is finally here: All we need now is a 'killer app'

Virtual reality (VR) has undoubtedly been one of the hot topics of 2016, fuelled by growing conversation around its numberless applications.

Big industry players are finally bringing VR technology to market and taking it to the mainstream. Their chief application of the technology has been in the world of entertainment – unsurprising, considering the ever-intensifying demands for richer and more engaging audio-visual experiences from consumers.

Gaming is a particularly obvious application for VR...

By Greg McCulloch, 20 October 2016, 0 comments. Categories: Applications, Brands.

VR in China: What's it like 'on the ground'?

The virtual reality market is taking off. According to the IDC, “worldwide revenues for the augmented reality and virtual reality (AR/VR) market is forecast to grow from $5.2bn in 2016 to more than $162bn in 2020”.

In China, it is expected to reach $860 million in 2016 and accelerate to $8.5bn by 2020, according to Bloomberg.

But what does that look like on the ground?

China Matters sent our team to find out more about this booming industry. All across China, signs...

By Miguel Roberg, 14 October 2016, 0 comments. Categories: AR, Brands, Case Studies.

IMAX to launch first virtual reality centre in Manchester


IMAX and Odeon & UCI Cinemas are partnering up in the UK to bring the first ever pilot IMAX VR centre to Europe.

The centre is set to open before the end of the year and will be at the Odeon Printworks multiplex in Manchester. 

Earlier in 2016, IMAX announced partnerships with Acer and Starbreeze VR, under which it will use its StarVR headsets at the IMAX VR centres, which are set to...

By Rachael Power, 11 October 2016, 0 comments. Categories: Brands.

The Guardian launches new virtual reality team

(c)Alicia Canter/The Guardian

UK based publication The Guardian has announced a new virtual reality team, in a bid to bring the tech to its news storytelling.

The team is led by  Francesca Panetta, executive editor of virtual reality and Adam Foley, commercial strategy director. 

Earlier this year, The Guardian won awards for its first VR project, 6x9: a virtual...

By Rachael Power, 11 October 2016, 0 comments. Categories: Advertising, Brands.

Why the power of virtual reality is in its story


Virtual reality is the biggest change in the way media is consumed since the internet; in fact it is a paradigm shift. It is technology that has caught a lot of brands out, with many of them now scrambling to work out how virtual reality can be used in their marketing.

However, rather than being ‘just another fad’ does it actually offer an incredible opportunity for brands to connect with consumers on a deeper level than ever before?

In this article I'll...

By Drew Gardner, 05 October 2016, 0 comments. Categories: Brands.

How far away is VR for your brand communications?


Sony has announced that it is releasing the PlayStation VR this autumn. With VR hitting the headlines in recent weeks, marketers have been prompted to think about how they can utilise this new technology. With one of the biggest gaming giants producing a real-world product, VR has never been closer to the mainstream consumer.

However, the huge wave of new technologies being touted, from...

By Stephen Morgan, 03 October 2016, 0 comments. Categories: Advertising, Brands, Ecosystems.

SeaWorld to offer VR roller coaster as part of 2017 attractions


Entertainment and theme park company SeaWorld Entertainment has unveiled a wide range of new attractions, events and shows for 2017, including a virtual reality (VR) roller coaster ride.

The additional rides are at all three of the company's theme parks, with the VR experience in Orlando, Florida. The company will spend around $175 million in the additions.

The Kraken VR roller coaster will be its first digitally-enhanced ride experience, transforming its popular Kraken...

By James Bourne, 28 September 2016, 0 comments. Categories: Brands, Ecosystems.

Video advertising awards features new VR/360 video category - but entries close today


There’s a new virtual reality/360 video category in the British Arrows CRAFT awards this year, as the competition seeks out the best examples of ‘moving image advertising’.

This is the first time a VR category has appeared in the 20-year-old competition. But - entries close this evening at 5.30pm BST, so you had better be quick if you want to submit a project.

All kinds of video advertising is celebrated at the awards, which includes past...

By Rachael Power, 23 September 2016, 0 comments. Categories: Brands.

How not to make virtual reality marketing mistakes


Virtual reality marketing can be tough to get right. That new video formats bring new problems is one of the tradeoffs of invention: if you’re filming a standard HD video, you likely don’t have to worry about the user vomiting everywhere, but you also have to work much harder to astonish them.

Virtual reality  involves more effort – but the payoff is greater.

Having said that, here are four of the most common...

By Jamie Field, 23 September 2016, 0 comments. Categories: Brands.

BT to show football match via virtual reality in London EE stores this weekend


Football fans can experience this weekend’s Premier League football clash between Chelsea and Arsenal live in virtual reality in four EE stores in London, as part of a new BT Sport trial.

BT Sport will film the game using VR cameras and is working with LiveLike to bring the experience to customers via Samsung Gear headsets.

LiveLike, BT's main app partner for this campaign, is a VR platform company that allows broadcasters and sports teams to deliver immersive viewing experiences,...

By Rachael Power, 22 September 2016, 0 comments. Categories: Brands.

Still no VR or AR products from Apple: Is it all a strategy?


It would seem that the word on the tip of everyone's tongue in 2016 is 'reality'.

Whether it is augmented or virtual, these concepts are plunging tech sector leaders into turmoil. Facebook, Samsung and Google have all either released VR and AR devices this year, or announced their intention to do so in the near future.

An important player, however, is missing from that list: Apple.

The firm may have failed to...

By Imad Châtelain, 22 September 2016, 0 comments. Categories: Brands.