HP makes VR and AR move with Venture Reality Fund investment

HP Tech Ventures, the corporate venture arm of HP Inc, has announced that it will be investing in The Venture Reality Fund.

The announcement marks HP’s first strategic move into the VR/AR space.

The fund, also known as The VR Fund, is one of the most active and experienced venture investors in the VR/AR sector. It has a portfolio of a wide range of early-stage startups developing infrastructure, tools, platforms, content and apps in the VR/AR eceosystem.

“AR/VR is one of the...

By Colm Hebblethwaite, 26 April 2017, 0 comments. Categories: Brands.

Harmonic, Nokia and PCCW deliver live 360 VR sports experience

Harmonic, the global video delivery infrastructure company, has announced that its Electra VS video system was used by PCCW Global during the recent Cathay Pacific/HSBC Hong King Sevens rugby tournament.

Harmonic partnered with Nokia and PCCW Global, the international division of Hong Kong telecommunications service provider HKT, to deliver 360 VR experiences live during the tournament.

The provision of 360 VR multi-camera live sports production was assisted by Ideal Systems, and combined Nokia’s OZO...

By Colm Hebblethwaite, 24 April 2017, 0 comments. Categories: Brands, Hardware.

VR market review: VR World Congress 2017

Carl Hibbert of Futuresource Consulting provided the audience with a review of the VR market and possible future trends.

The presentation started with a perhaps surprising bit of research that asked people who had already tried VR which piece of hardware they had used. 31% said Samsung VR, 15% said Playstation VR and 14% cited Google Cardboard.

Futuresource are anticipating that 90 million VR and AR units will be being sold annually around the world by 2021.

An interesting...

By Colm Hebblethwaite, 12 April 2017, 0 comments. Categories: Brands, eSports, Gaming, Hardware, Platforms.

Guardian launches First Impressions VR project

The Guardian has announced the launch of First Impressions, a new VR project on Daydream View, Google’s mobile VR platform.

First Impressions explores how a baby views the world during the first six months of life.

Drawing on cutting-edge academic research, viewers can experience the amazing development in visual ability that occurs in the first half a year of a person’s life.

Beginning with only muted...

By Colm Hebblethwaite, 11 April 2017, 0 comments. Categories: Brands.

When it comes to customer loyalty, VR is the new reality

Consumer sentiment towards brands is constantly shifting. Thanks to the likes of social media and second screening, it’s much more difficult to maintain the attention of an audience.

A lack of focus on your brand does not convert to a loyal customer, and marketing strategies and tactics are having to continually change to keep up, let alone be leading.

A few years ago, when brands and agencies...

By Dominic Collins, 04 April 2017, 0 comments. Categories: Brands.

NVIDIA-Powered VR Slices the Guesswork Out of IKEA Kitchen Remodels

You can test drive a new car. You can try on a new pair of pants.

Now you can put that new kitchen you’ve always dreamed of to the ultimate test before plopping down your money with the help of virtual reality.

As part of a global test pilot, IKEA customers in select locations can put on a head-mounted display to step inside their future kitchen.

They can walk around and see where they’d be cooking up a batch of pancakes to gain a deeper understanding of the intended look, feel and...

By Tom Riley, 30 March 2017, 0 comments. Categories: Brands, Case Studies.

HTC Vive and Warner Bros join forces for ‘Ready Player One’

HTC Vive and Warner Bros will work together to produce a range of exclusive VR content around the release of Ready Player One.

Adapted by Steven Spielberg from the sci-fi action thriller by Ernest Cline, Ready Player One is a dystopian tale where people turn to VR to escape the chaos caused by global warming.

The majority of the story takes place in a VR system called OASIS that functions as both a virtual society and a kind of MMORPG.

The film is due for worldwide release on 30 March.

‘Showcasing the...

By Colm Hebblethwaite, 28 March 2017, 0 comments. Categories: Advertising, Brands.

The sky is the limit…literally: Improved spectrum required for an optimal virtual world

Escapism is becoming easier nowadays with new and exciting developments in technology. Who needs old-fashioned TV and books when you can delve into whole other worlds created for your sensory pleasure?

Although the concept of virtual reality (VR) and augmented reality (AR) is not new, this technology has experienced an influx of developments in the industry of late, gearing it up to be the next big thing, with a combined revenue prediction of US $150 billion for 2020. Whilst the creatives in the industry are...

By Anita Sivapalan, 06 March 2017, 0 comments. Categories: Applications, AR, Brands, Platforms.

SubVRsive gets $4 million funding for VR and AR production

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SubVRsive, a Texas-based media house specialising in virtual and augmented reality, has announced it has raised $4 million (£3.21m) in a series A investment round as well as appointing Johannes Larcher as its CEO.

The company, which was founded in 2015, aims to create ‘unforgettable virtual reality experiences’ and has been working on behalf of some of the world’s leading brands, including Lionsgate, MTV, and Downy Unstopables. The funding round’s only...

By VR 360, 15 February 2017, 0 comments. Categories: AR, Brands.

Manchester City unveils new video to bring ‘matchdays to virtual reality’

Picture credit: Manchester City FC

Manchester City has announced the release of a new 360-degree virtual reality video to provide an “authentic, behind the scenes view of the matchday atmosphere” of the Etihad Stadium, the football club has announced.

The video, produced in collaboration with VR technology provider Jaunt, will take the club’s supporters directly to the players’ changing room and give a first-hand look as the team arrive on the ‘blue carpet’. The video will...

By VR 360, 26 January 2017, 0 comments. Categories: Brands, eSports.

BMW tops most engaging 360 video campaign list

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BMW is king of the 360 video brand experience, according to new data from Socialbakers.

The figures, which represent the top UK Facebook Live 360 Videos from 2016, sees the German car manufacturer take three spots in the top 10 including the gold medal position with a video from December which secured more than 14,000 interactions and 3.5 million views.

The top three videos generated more than 10,000 interactions each. Cadbury came second with a 360 tour video of the ‘Obey Your...

By James Bourne, 18 January 2017, 0 comments. Categories: Brands.

myVR opens its social platform to brands and marketers

Picture credit: myWebRoom

myVR, a San Francisco-based virtual reality (VR) social platform which aims to help brands interact with their audiences via a realistic 3D environment, is now allowing brands and marketers to work with its designers to create ‘in-app’ experiences that will enable users to create brand engagement.

The users of the myVR platform can easily find, save, stream and share online content including news articles, music, and videos, through an interactive, customisable...

By VR 360, 16 January 2017, 0 comments. Categories: Advertising, Brands.

How virtual reality can make a big noise in the hospitality industry

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As CEO of VIP Worldwide, an international luxury hospitality film and marketing agency, I am consistently striving to discover new ways for our clients to reach and engage with their target demographic. The modern traveller is curious and savvy, which means they neither require or appreciate traditional sales techniques. Virtual reality (VR) is revolutionising the way hotels communicate with the world. Marketing with virtual reality is here and it’s here to stay.

Our...

By David Beasley, 13 January 2017, 0 comments. Categories: AR, Brands, Ecosystems.

A look to the future: Alternative worlds in 2017

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We have always loved escaping to alternative realities, through books, films, and popular culture. Escapism is not a new phenomenon and is born from our desires to be someone else, somewhere else. C.S Lewis wrote, “If I find myself a desire which no experience in this world can satisfy, the most probable explanation is that I wasn’t made for this world.” 

Technology and processing speeds mean we are able to access means of escapism in ever more ‘real’...

By Heather Dansie, 13 January 2017, 0 comments. Categories: AR, Brands.

Awareness of VR technologies high in US but uptake still low, report argues

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86% of US respondents in a study from digital and video advertising provider YuMe say they are aware of virtual reality technologies, yet less than one in five have taken the plunge – with cost the primary stumbling block.

The study, which polled more than 800 US respondents between the ages of 18 and 54, found only 16% own or use an ‘immersive technology device’ – in other words, either a mobile VR device, a 360 degree camera, or a desktop VR system.

This...

By James Bourne, 09 January 2017, 0 comments. Categories: AR, Brands, Ecosystems.

NYT releases 360 video of Santa in the Arctic Circle

It's only 24 hours until Santa makes his final preparations to visit children around the world, and as such the New York Times has released an exclusive 360 expeirence of the man himself. 

In partnerhsip with the Gardner Creative team, the NYT has brought Santa to life in this  360 experience. The video was shot in the Santa Claus village in Rovaniemi (Lapland, Finland) and takes you into the heart of Santa’s world.

First it shows the snowy village outside Santa Claus’ Office, before...

By Rachael Power, 23 December 2016, 0 comments. Categories: Brands.

The Frequency Effect chapter one: The Awakening

As a Christmas treat, we're exclusively publishing the first chapter of The Frequency Effect, a cinematic novel that encompasses multi-sensory elements to help in its storytelling. The book makes use of 360 videos, available to view online, to accompany the story. Enjoy! 

Writhing around slowly with an unconscious economy of movement, Ben began to surface. Firing up slowly and with an empowering lethargy, his...

By Alex Moorhouse, 22 December 2016, 0 comments. Categories: Brands.

VRTech's top 10 augmented and virtual reality predictions for 2017

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VR has done so much over the past 12 months. Countless papers have been published celebrating its potential for helping people with everything from paranoia and anxiety, to overcoming arachnophobia and a fear of heights.

But it gets even better than that; there’s evidence of it helping paraplegics in rehabilitation, helping patients in hospital to overcome pain and even in rehabilitating prisoners. The potential of this life-changing technology is just beginning to surface and...

By Rachael Power, 21 December 2016, 0 comments. Categories: Advertising, Applications, Brands.

Marketers warned to consider the 'naughty' and 'nice' elements of VR

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Christmas is just days away, and virtual reality headsets, cardboard devices and high-end HMDs are lying silently under layers of wrapping paper in many homes across the world, waiting for the shrieks of excitement on the 25th. 

With this wave of first-time VR owners comes a wealth of opportunities for many sectors; in particular for marketing. 

That's why the Chartered Institute of Marketing (CIM) has issued guidance for marketers on the 'naughty' and 'nice...

By Rachael Power, 21 December 2016, 0 comments. Categories: Brands.