What do consumers want from virtual shopping?

Virtual reality shopping, or V-commerce, seems to rumbling ever closer on the horizon as more and more retail brands dip their toes tentatively into the waters.

Among those brands that are known to be in the early stages of planning VR strategies are The Gap and Sephora.

But what do consumers actually want from V-commerce? Do they want the technology to make the experience of shopping more exciting or engaging, or do they want it to help them make better choices and make the process more efficient?

Consulting...

By Colm Hebblethwaite, 10 August 2017, 0 comments. Categories: Brands.

Bringing the Outside World into the Classroom with Google Expeditions

Google Expeditions is revolutionising the classroom and giving students an opportunity to explore places from around the world that they wouldn’t otherwise be able to see.

I was lucky enough to work on the Google Expeditions Programme in the UK, where I visited over 100 schools, trained over 2,000 teachers and worked with over 40,000 students.

The response from teachers and students was overwhelming; teachers found the software easy to use and relevant to their scheme of work and students were...

By Stuart Gent, 27 July 2017, 0 comments. Categories: Brands.

Pitchfork to launch VR music channel

Online music journalist site Pitchfork has announced a partnership with VR content distributor Inception.

The pair are hoping to use VR to ‘revolutionaries the market for a new generation of music fans’. The partnership wants to add a degree of interactivity and impressiveness to the music video space.  

The new channel will be found on Inception’s VR app, where users will be able to enjoy VR experiences from musicians and artists.

“Inception is a double threat — both a...

By Colm Hebblethwaite, 24 July 2017, 0 comments. Categories: Brands.

AR moves by big players set stage for rapid growth in consumer and enterprise apps

The AR app market for both consumers and enterprises is set for rapid growth as big technology players like Apple begin to make substantial moves, according to The VR Fund.

The Silicon Valley-based venture capital firm thinks that Apples’ and Facebooks recent activity is set to fuel a ‘platform war’. The firm has released its industry landscape for Q2 2017, and is predicting overall growth in the industry, as well as increased investment and international impact.

“Over the past...

By Colm Hebblethwaite, 24 July 2017, 0 comments. Categories: AR, Brands.

Oculus price drop: what the media is saying

The price of Facebook’s flagship VR hardware, the Oculus Rift, has been reduced for the second time this year.

In a sales event dubbed the ‘Summer of Rift’ the price of the hardware and its Touch controller has been dropped to $399. This is half the price that the bundle was being sold for five months and $100 lower then then previous price drop in March.

The announcement has prompted a deluge of reaction from the...

By Colm Hebblethwaite, 11 July 2017, 0 comments. Categories: Brands, Hardware.

Business VR use cases: travel, fashion, property and marketing

The rising popularity of VR is allowing numerous brands to benefit from its use as a business tool.

Estate agents, airlines, fashion brands and retailers alike are already using VR for marketing purposes and here are just a few examples of VR in business promotion:

See the world from home

The travel industry has made full use of VR. For example, Lufthansa has found a new way to entertain people waiting at their gate at Berlin's Schönefeld Airport.

travellers awaiting their flight could take a virtual jaunt to...

By Mariame Cisse, 10 July 2017, 0 comments. Categories: Brands, Case Studies.

BBC launches VR app

BBC Taster has announced the release of a free mobile VR app for Android and iOS.

The content on the BBC Taster VR app is currently made up of a trailer from the broadcasting company’s online channel, BBC Three, as well as 360 videos from its David Attenborough-led global blockbuster Planet Earth II.

The app aims to put the BBC’s early and experimental ideas regrading immersive content in the hands of its audiences.

The content set to feature on the app will include animations, VR, interactive 360...

By Colm Hebblethwaite, 06 July 2017, 0 comments. Categories: Applications, Brands.

When tradition meets the cutting edge:VR comes to Wimbledon

Wimbledon is a sporting event like no other, it is quintessentially British and never fails to bring the public together for two weeks in July.

The event is about so much more than tennis, it is about patriotism, strawberries, fashion and passion. It’s also an event for which tickets are almost impossible to come by and for most, it is about replicating the energy of centre court by sharing a patch of grass with strangers and watching on a big screen.

But as one of the most watched and talked about...

By Matt Phelan, 04 July 2017, 0 comments. Categories: Brands, Case Studies.

Nissan’s Star Wars VR experience wins awards

The Nissan Rogue and its accompanying Star Wars VR experience has won a Bronze Lion in the Mobile Category at the 2017 Cannes Lions International festival of Creativity.

The company won the award for ‘Battle Test: A Nissan 360-Degree Virtual Reality Experience’.

The experience, based on a battlefield scene from Rogue One: A Star Wars Story, was produced in collaboration with Lucasfilm Ltd, Industrial Light & Magic, Skywalker Sound and global design agency Critical...

By Colm Hebblethwaite, 26 June 2017, 0 comments. Categories: Brands.

Five Key Lessons from IVRPA Vienna 2017

IVRPA 2017 was held in Vienna earlier this month and brought together over 200 360˚ and VR content creators from across the globe for four days of keynotes, workshops and social events.

Here are some of the most significant learnings from the event:

1) Brands need scale, so forget about the headset, just for now

Brands need and expect scale for their campaigns, and a key friction point is that headset experiences currently don’t deliver this.

Headset adoption will of course increase over time, but...

By Rachel Dennis, 21 June 2017, 0 comments. Categories: Brands, Enterprise, Hardware.

How VR technology is revolutionising the enterprise space

The ability of virtual reality (VR) to immerse consumers within virtual environments and media has received much exposure in the news, raising mainstream awareness of the technology.

However, it would be a mistake to assume that the adoption of VR is restricted just to consumers. As the technology continues to gather pace, a separate audience is busy building a future with it — the enterprise.

By Graham Long, 19 June 2017, 0 comments. Categories: Brands, Samsung.

Riding the wave: why sports brands are embracing VR

Sport gets your heart racing, blood pumping and, at times, boiling.

Just think of the connection we have with our favourite team, or the emotive memories of playing with friends and teammates.

When you combine it with an immersive VR experience, it translates powerfully.

VR is perfect for brands looking for an innovative way to interact with sports fans. These brands attract a high level of loyalty, and it’s not just football clubs or basketball teams (think Under Armour and Nike) that inspire fans...

By Dominic Collins, 13 June 2017, 0 comments. Categories: Advertising, Brands.

The versatility of VR: Four key use cases showing its potential

It’s no secret social virtual reality is having a moment. As one of the key highlights to come out of the Facebook F8 conference, not only has VR now mastered ‘presence’ (convincing the brain you’re actually there without the motion sickness) but it also has its sights set on making you feel the presence of others. 

The possibilities with this are huge; from dating to interactive business meetings, and even football matches where you can feel the crowd’s excitement but skip...

By Charles Crotty, 31 May 2017, 0 comments. Categories: Brands, Enterprise, Gaming.

AirAsia creates Asia’s largest 360 VR production

AirAsia has launched a mammoth VR production, the largest that Asia has seen to date, to celebrate the 50th anniversary of ASEAN.

The production was managed by Takanto Virtual Reality, one of the Asian leading VR production firms.

The production features hundreds of 360 video scenes from across the 10 ASEAN member states: Idonesia, Malaysia, the Philippines, Singapore, Thailand, Brunei, Cambodia, Laos, Myanmar and Vietnam.

The videos were captured using the latest 360 technology and feature footage filmed...

By Colm Hebblethwaite, 30 May 2017, 0 comments. Categories: Brands.

Unity Technologies nets $400 million investment

Private equity firm Silver Lake has agreed a $400 million investment in Unity Technolgies, according to Bloomberg Technology.

Unity is an important player in the global games market, creating development tools that underpin a large amount of the video games on the market. The Unity game engine is the most popular third-party development software amongst game creators.

With regards to VR, around 90% of Samsung VR games and 53% of Occulus Rift launch titles were made using Unity software.

The huge investment in...

By Colm Hebblethwaite, 24 May 2017, 0 comments. Categories: Brands, Gaming.

VR headsets ownership higher then tablets at same stage of lifecycle

Ownership levels of VR headsets are higher than those of wearables and tablets at the same stage of their lifecycle, according to research by YouGov.

The new report, called VR: A Deeper Perspective, found that 6% of the UK population currently own a headset. At the equivalent point after commercial release, only 4% owned wearables and 3% had bought a tablet.

The data suggests that VR hardware is seeing a rapid expansion in the last year. In Q4 2016, headset penetration was 3%, meaning it had roughly doubled by Q1...

By Colm Hebblethwaite, 19 May 2017, 0 comments. Categories: Brands, Hardware, Research.

Matterport partners with Google to bring VR capability to Street View

Google has announced a partnership with media technology company Matterport to enable the integration of immersive content into Google Street View.

From summer 2017, 3D scans captured using Matterport technology will be accessible on Google Maps and in Google search results.

Users will be able to access 2D photos as well as VR models of the inside of venues.

Matterport say that they are offering businesses an all-in-one solution that helps them promote their venues and ‘provide a preview of what...

By Colm Hebblethwaite, 10 May 2017, 1 comment. Categories: Brands, Platforms.

GoPro pilot programme for VR camera launched

GoPro has launched a pilot programme for its 5.2K spherical camera, the GoPro Fusion.

The company hopes that the Fusion will be used for both fully immersive VR content as well as conventional non-VR video and photos.

As part of the pilot, applications have been opened for professional content creators to participate in the programme during summer 2017.

In an introduction to the pilot on the company’s website, senior product manager of Spherical Solutions, Jess Foley...

By Colm Hebblethwaite, 09 May 2017, 0 comments. Categories: Brands.

Facebook winds down Oculus Story Studio VR content arm

(c)iStock.com/fergregory

Oculus is to ‘wind down’ Story Studio, the company’s cinematic virtual reality (VR) division to focus more on investing in external content.

“We’re now entering the next chapter of VR development, where new creators enter the market in anticipation of adoption and growth, and we’ve been looking at the best way to allocate our resources to create an impact on the ecosystem,” wrote Jason Rubin, VP content at Oculus

By VR 360, 05 May 2017, 0 comments. Categories: Brands, Developers, Gaming.

Job listing signals Amazon’s VR intent

A new job listing for Amazon provides further evidence that the retail giant is planning a big move into the VR space.

The listing for a senior VR software development manager states that the company is looking for someone to ‘lead the development of a completely new VR shopping experience at Amazon.’

The successful applicant will be part of the consumer experience technology (CXT) team, which is responsible for the shopping experience across desktop, tablet. Mobile and...

By Colm Hebblethwaite, 04 May 2017, 0 comments. Categories: Brands.