Toyota allows customers to see inside C-HR model with AR Brandwidth initiative

London-based digital agency Brandwidth has created a new Toyota hybrid augmented reality (AR) application for Toyota GB, which will give Toyota customers an inside look of the car brand’s C-HR model.

The application uses AR and objective recognition software to overlap graphics of the inside of the Hybrid drivetrain onto physical vehicles, which will help customers understand the working of the system through an iPad app...

By VR 360, 05 March 2019, 0 comments. Categories: Advertising, AR, Brands.

AT&T, Ericsson, Intel and Warner Bros team up for mixed reality Batman experience

MWC19 The upcoming MWC19 in Barcelona will evidently be a treat for DC Comics’ fans, as they will be able to witness Batman in action and fighting his nemesis The Scarecrow in mixed reality (MR).

The demonstration, which is a joint work between AT&T, Ericsson, Intel, Warner Bros., and DC, is a combination of VR and AR, coupled with 5G technology and edge computing. This show will run on a fully integrated 5G network, which...

By VR 360, 22 February 2019, 0 comments. Categories: Advertising, Brands, Gaming.

VR in healthcare: Great Ormond Street Hospital launches VR tool, Rescape secures funding

Great Ormond Street Hospital Children’s Charity (GOSH Charity) has launched a virtual reality tool aimed at highlighting the impact of its fundraising on the hospital.

The tool, which was put together with creative agency Rewind, offers a VR tour which offers users the opportunity to explore the hospital’s facilities and wards. Also included are services such as the chapel, play and sensory rooms, which have all benefited...

By James Bourne, 20 February 2019, 0 comments. Categories: Brands, Healthcare, Platforms.

USA Today launches augmented reality experience in run up to Oscars

USA TODAY has launched its first entertainment AR experience, called “Oscars AR: The Costumes and Creators”, ahead of the approaching 91st Academy Awards. The technology will allow audiences to get up-close and personal with the costume designers and their creations from major nominated films.

The partnership between USA TODAY’s emerging technology team and USA TODAY’s life team would give viewers...

By VR 360, 19 February 2019, 0 comments. Categories: AR, Brands.

Iberia to incorporate virtual reality on-board with new initiative

Spanish airline Iberia and German VR tech firm Inflight VR have collaborated to incorporate the latter’s technology in the airliner’s fleet. After completion of trials, VR glasses will be available on Iberia’s two daily flights to New York, operated by A350-900 aircraft and the Madrid-Tel Aviv route, offered every day with an A330 -200.

The agreement between the companies will last for six months, which will...

By VR 360, 19 February 2019, 0 comments. Categories: AR, Brands, Platforms.

Accenture, Qualcomm and Kellogg’s to develop and pilot VR retail solution

A recent collaboration between Accenture, Qualcomm Technologies and Kellogg Company to develop and pilot a solution that is embedded with eye tracking technology in a mobile VR headset is set to reinvent performing market research and gathering of critical consumer data by brands and retailers.

The solution, Accenture Extended Reality (XR) practice, developed the VR merchandising product with the help of Qualcomm VR...

By VR 360, 15 February 2019, 0 comments. Categories: Brands, Platforms.

Niantic raises $245 million in series C funding round to ‘help build the future’ of augmented reality

US software firm Niantic has announced that it is raising $245 million (£190m) in a series C financing round to help broaden its gaming offerings and ‘maintain its lead in augmented reality (AR) experiences’.

The funding round will be led by California-based Institutional Venture Partners (IVP), along with strategic investors like Samsung Ventures, aXiomatic Gaming, Causeway Media Partners, Battery Ventures,...

By VR 360, 22 January 2019, 0 comments. Categories: AR, Brands.

DigiLens announces ‘Crystal’ augmented reality smartglasses

Silicon Valley-based startup, DigiLens, which specialises in smartglass optics for AR applications, has introduced a reference platform called ‘DigiLens Crystal’ at the CES 2019 event in Las Vegas. The new product offers OEMs a customisable, cost-effective waveguide-based eyeglass style solution for industrial and consumer applications.

Workers in logistics, manufacturing or maintenance functions can use...

By VR 360, 11 January 2019, 0 comments. Categories: AR, Brands.

Dreamscape Immersive details their first permanent VR centre

US entertainment and tech start-up Dreamscape Immersive is doubling-down its efforts to develop location-based VR, where the company sees a lot of potential for the technology.

The firm is trying to explore various options as more and more people get excited about VR’s potential. Though location-based VR is said to be a popular industry, it all depends on how things will transform and progress in the coming months and years to come.

Dreamscape Immersive has now opened its first permanent location inside...

By VR 360, 19 December 2018, 0 comments. Categories: Brands.

National Geographic provides virtual experience of natural world in new series

National Geographic wants its audience to experience the beauty and wonder of nature in a different way – with the  globally renowned TV channel joining hands with YouTube to offer its editorial content through VR.

The two companies’ partnership will be launching three new projects in 2019, of which the first leg will be a four-part immersive series about one of the last wild places on earth, the Okavango Delta,...

By VR 360, 12 December 2018, 0 comments. Categories: AR, Brands.

Travelocity gives AR experience to mobile users within its app

Travelocity, an online travel agency, is launching its first augmented reality (AR) experience.

The agency is putting together an offering that will allow users to take a snap of travel photos and videos with the brand’s spokesperson, The Roaming Gnome, whose icon appears on-demand in 3D anywhere around the globe thanks to a new AR camera feature available in the Travelocity mobile app.

By VR 360, 26 November 2018, 0 comments. Categories: AR, Brands.

Walmart deploys augmented reality to improve barcode scanner

Walmart shoppers can now use augmented reality (AR) thanks to the launch of a new tool for iOS – as the company says it wanted to do ‘so much more’ with its current mobile app barcode scanner.

The retailer has given a shot to augmented reality and has launched a new AR scanning tool in its iPhone application which will help customers with product comparisons. This AR scanner can be panned across store shelves,...

By James Bourne, 02 November 2018, 1 comment. Categories: Applications, AR, Brands.

Macy’s teams up with Marxent Labs in ‘largest VR rollout in retail history’

The recent collaboration between departmental store chain Macy’s and VR and AR solutions provider Marxent Labs is said to be the largest VR rollout in retail history.

About 70 of Macy’s stores across the nation have installed VR so far, and are planning to add more at 20 locations by January 2019, according to the company.

VR-influenced furniture sales have rose more than...

By VR 360, 18 October 2018, 0 comments. Categories: Brands, Platforms.

Exploring innovations for VR in the cinematic realm

The Virtual Reality Industry Forum (VRIF) has announced that it will be exhibiting its latest VR innovations at the IBC2018 event in Amsterdam. At the VRIF Future Zone booth, visitors will be able to witness all the cutting-edge interactive demos from companies such as Qualcomm, Nokia/Fraunhofer HHI, and Imeve.

Demonstrations by the abovementioned companies include Imeve’s high-quality live streaming VR360 solution,...

By VR 360, 14 September 2018, 0 comments. Categories: Applications, AR, Brands.

How virtual reality is helping art galleries and real estate businesses with their customer experience

Virtual (VR) and augmented reality (AR) experiences are being used to attract customers by retailers – as new case studies have shown.

One Toronto-based business, The Slanted Door Art Gallery, Café, and Lounge, has become a part of the new frontier in eCommerce. This trendy café has introduced an interactive 360° virtual tour for its visitors who can actually study and purchase pieces of art via their...

By VR 360, 04 September 2018, 0 comments. Categories: Applications, AR, Brands.

Nickelodeon announces new VR and AR-based animated sitcom

Nickelodeon has created a new, original animated sitcom, called Meet the Voxels (working title), which is a VR and AR-based series based on Nickelodeon’ Entertainment Lab’s senior vice president Chris Young’s idea.

The series, which is created via a game engine, is an innovative attempt by the company towards immersive storytelling. This series marks a first for Nickelodeon in its use of cutting-edge virtual cinema technology that includes real-time full body and facial performance capture....

By VR 360, 13 August 2018, 0 comments. Categories: Brands.

Scandit secures $30 million to further augmented reality and computer vision platform

Switzerland-based scanning software provider Scandit has raised $30 million in a series B funding round led by GV, along with existing investor Atomico, and NGP Capital – a venture capital arm of Nokia Corporation.

The accrued funds will be used by Scandit to expedite its process of expanding the business across the world, and further develop its mobile computer vision platform to support advanced capabilities across any camera-equipped device. It will also help the company to boost its long-term vision...

By VR 360, 30 July 2018, 0 comments. Categories: Applications, AR, Brands.

Future concepts, spacewalks and drone deliveries: Airbus launches fleet of hands-on VR experiences

Aeronautics and space manufacturer Airbus yesterday released five new multi-user VR (virtual reality) experiences at Farnborough International Airshow (FIA) in the UK.

Known for producing the world’s largest passenger aircraft, the A380, Airbus teamed up with immersive technology specialist Render to show off its expansive and diverse range of projects through VR, including future aircraft concepts, drone-based deliveries, and even a virtual spacewalk mission.

The five new VR experiences focus on a...

By Mark Jones, 19 July 2018, 0 comments. Categories: Applications, Brands, Developers, Enterprise.

Now you can choose your Emirates seat with web-based VR

For most of us, the flowing champagne and extra legroom of first class is the stuff of economy-class dreams alone, but the top-tier tickets on the Emirates A380 push the definition of airborne luxury to a new league.

Now, Emirates is pushing boundaries in another regard, becoming the first airline to introduce web-based virtual reality (VR) to its digital platform, allowing potential passengers (or window-shoppers) free-reign to roam the airy cabins of the fleet’s A380 aircraft.

Navigating the...

By Mark Jones, 09 July 2018, 0 comments. Categories: Advertising, Brands.