National Geographic provides virtual experience of natural world in new series

National Geographic wants its audience to experience the beauty and wonder of nature in a different way – with the  globally renowned TV channel joining hands with YouTube to offer its editorial content through VR.

The two companies’ partnership will be launching three new projects in 2019, of which the first leg will be a four-part immersive series about one of the last wild places on earth, the Okavango Delta,...

By VR 360, 12 December 2018, 0 comments. Categories: AR, Brands.

Travelocity gives AR experience to mobile users within its app

Travelocity, an online travel agency, is launching its first augmented reality (AR) experience.

The agency is putting together an offering that will allow users to take a snap of travel photos and videos with the brand’s spokesperson, The Roaming Gnome, whose icon appears on-demand in 3D anywhere around the globe thanks to a new AR camera feature available in the Travelocity mobile app.

By VR 360, 26 November 2018, 0 comments. Categories: AR, Brands.

Walmart deploys augmented reality to improve barcode scanner

Walmart shoppers can now use augmented reality (AR) thanks to the launch of a new tool for iOS – as the company says it wanted to do ‘so much more’ with its current mobile app barcode scanner.

The retailer has given a shot to augmented reality and has launched a new AR scanning tool in its iPhone application which will help customers with product comparisons. This AR scanner can be panned across store shelves,...

By James Bourne, 02 November 2018, 0 comments. Categories: Applications, AR, Brands.

Macy’s teams up with Marxent Labs in ‘largest VR rollout in retail history’

The recent collaboration between departmental store chain Macy’s and VR and AR solutions provider Marxent Labs is said to be the largest VR rollout in retail history.

About 70 of Macy’s stores across the nation have installed VR so far, and are planning to add more at 20 locations by January 2019, according to the company.

VR-influenced furniture sales have rose more than...

By VR 360, 18 October 2018, 0 comments. Categories: Brands, Platforms.

Exploring innovations for VR in the cinematic realm

The Virtual Reality Industry Forum (VRIF) has announced that it will be exhibiting its latest VR innovations at the IBC2018 event in Amsterdam. At the VRIF Future Zone booth, visitors will be able to witness all the cutting-edge interactive demos from companies such as Qualcomm, Nokia/Fraunhofer HHI, and Imeve.

Demonstrations by the abovementioned companies include Imeve’s high-quality live streaming VR360 solution,...

By VR 360, 14 September 2018, 0 comments. Categories: Applications, AR, Brands.

How virtual reality is helping art galleries and real estate businesses with their customer experience

Virtual (VR) and augmented reality (AR) experiences are being used to attract customers by retailers – as new case studies have shown.

One Toronto-based business, The Slanted Door Art Gallery, Café, and Lounge, has become a part of the new frontier in eCommerce. This trendy café has introduced an interactive 360° virtual tour for its visitors who can actually study and purchase pieces of art via their...

By VR 360, 04 September 2018, 0 comments. Categories: Applications, AR, Brands.

Nickelodeon announces new VR and AR-based animated sitcom

Nickelodeon has created a new, original animated sitcom, called Meet the Voxels (working title), which is a VR and AR-based series based on Nickelodeon’ Entertainment Lab’s senior vice president Chris Young’s idea.

The series, which is created via a game engine, is an innovative attempt by the company towards immersive storytelling. This series marks a first for Nickelodeon in its use of cutting-edge virtual cinema technology that includes real-time full body and facial performance capture....

By VR 360, 13 August 2018, 0 comments. Categories: Brands.

Scandit secures $30 million to further augmented reality and computer vision platform

Switzerland-based scanning software provider Scandit has raised $30 million in a series B funding round led by GV, along with existing investor Atomico, and NGP Capital – a venture capital arm of Nokia Corporation.

The accrued funds will be used by Scandit to expedite its process of expanding the business across the world, and further develop its mobile computer vision platform to support advanced capabilities across any camera-equipped device. It will also help the company to boost its long-term vision...

By VR 360, 30 July 2018, 0 comments. Categories: Applications, AR, Brands.

Future concepts, spacewalks and drone deliveries: Airbus launches fleet of hands-on VR experiences

Aeronautics and space manufacturer Airbus yesterday released five new multi-user VR (virtual reality) experiences at Farnborough International Airshow (FIA) in the UK.

Known for producing the world’s largest passenger aircraft, the A380, Airbus teamed up with immersive technology specialist Render to show off its expansive and diverse range of projects through VR, including future aircraft concepts, drone-based deliveries, and even a virtual spacewalk mission.

The five new VR experiences focus on a...

By Mark Jones, 19 July 2018, 0 comments. Categories: Applications, Brands, Developers, Enterprise.

Now you can choose your Emirates seat with web-based VR

For most of us, the flowing champagne and extra legroom of first class is the stuff of economy-class dreams alone, but the top-tier tickets on the Emirates A380 push the definition of airborne luxury to a new league.

Now, Emirates is pushing boundaries in another regard, becoming the first airline to introduce web-based virtual reality (VR) to its digital platform, allowing potential passengers (or window-shoppers) free-reign to roam the airy cabins of the fleet’s A380 aircraft.

Navigating the...

By Mark Jones, 09 July 2018, 0 comments. Categories: Advertising, Brands.

New reports give conflicting views on how AR will influence retail

Augmented reality (AR) will be majorly adopted in the retail sector - but not in the way many have predicted, according to a new report from ABI Research.

The analyst firm said that interest in AR will be driven by the retail workforce and online shoppers.

AR experiences can be of extreme use for online customers who are unable to interact with the physical products they plan to buy. For in-store employees, AR promises to deliver operational efficiencies and increase the quality of the service...

By James Bourne, 12 June 2018, 0 comments. Categories: AR, Brands.

Advertising, search and commerce likely to drive AR expansion, says Strategy Analytics

Advertising, search and commerce are the three main segments that will drive the expansion of augmented reality (AR) beyond Snapchat and Pokemon Go, according to new research from Strategy Analytics.

The report was published by the analyst firm's Wireless Media Strategies (WMS) arm and titled 'Advertising, Commerce and Search Move Augmented Reality From Fun to Function'.

As the AR is still in its budding stage, Apple’s ARKit and Google S ARCore SDKs have recently allowed access to the...

By James Bourne, 30 May 2018, 0 comments. Categories: AR, Brands.

Sotheby's International Realty expands real estate-focused AR app to Apple iOS

Sotheby's International Realty Affiliates has announced that its real estate focussed AR app is now available on Apple iOS devices, iPad and iPhone. 

The Curate by Sotheby's International Realty app was made available for download from the Google Play Store earlier in 2018. The roomy-powered mobile app brings a home’s virtual staging pictures from flat, two-dimensional perspectives into AR allowing home buyers to virtually furnish or decorate their homes prior to fixing a purchase...

By James Bourne, 25 May 2018, 0 comments. Categories: AR, Brands.

VR social network vTime raises $7.6 million in series A funding round, aims to introduce AR version

Virtual reality (VR) social network vTime has secured $7.6 million in a series A funding round that will be invested in the R&D of a new augmented reality (AR) version of the app coming towards the end of 2018.

In addition, the funding will be utilised to speed up the worldwide growth of vTime as well as in product development.

Martin Kenwright, CEO of UK-based vTime, commented: "vTime offers users the most immersive and intuitive way to engage with others in VR from wherever they are. The...

By James Bourne, 17 April 2018, 0 comments. Categories: Applications, AR, Brands.

Google to use VR to help preserve endangered historical sites

Although they can often appear monolithic and unchanging, many of the world’s priceless historical sites are at risk of irreversible damage. Whether it is the Taj Mahal may be limiting the number of tourists allowed onto the site, or ISIS destroying world heritage sites in Syria, some of our most precious wonders are not as permanent as they may seem.

A partnership between Google’s non-profit...

By Colm Hebblethwaite, 17 April 2018, 0 comments. Categories: Brands.

54% of VR headset owners block ads

The potential of VR for marketing has sparked a race among companies to find the best way to present users with branded content while they are immersed.

But new data from Global Web Index, who surveyed thousands of headset owning consumers, shows that a significant portion of users are not currently receptive to ads. The min use case for VR marketing would be in putting branded content in front of consumers.

Branded content is an increasing instrumental part of the marketer’s toolkit. The Global Web...

By Colm Hebblethwaite, 29 March 2018, 0 comments. Categories: Brands.

Zara introducing AR displays to stores

Fashion chain Zara, which is owned by the world’s biggest clothing retailer Inditex, has announced the introduction of AR displays to some of its stores from April.

The technology will be introduced across 120 of the brand’s flagship stores and will allow consumers to view products and purchase them using their phones.

Customers who download the app can access a range of content by pointing their device at the specialised display surfaces. They will be able to see a virtual representation of a...

By Colm Hebblethwaite, 14 March 2018, 0 comments. Categories: AR, Brands.

Walmart looking to bring VR to stores

Walmart’s technology incubator, Store No 8, has announced that it has purchased VR startup Spatialand. The acquisition is part of the retail giant’s strategy to bring VR experiences to its stores.

Spatialand is a software platform that helps developers create virtual experiences. The company will now design and build products for Walmart’s stores and website.

In a blog post on its website, Store No 8 said that its principal Katie Finnegan will serve as Spatialand’s interim chief...

By Colm Hebblethwaite, 06 February 2018, 0 comments. Categories: Brands.