The White House now has its own AR experience

(c)Nexus Studios

2016 is certainly a year of firsts for the White House; but we're not writing about the topic that's been on everyone's news agenda for the last few months.

Just in case you were wondering what goes on behind closed doors at the iconic building, it now has its very own AR experience celebrating traditional events that unfold each year at the White House.

Award winning storytelling company Nexus Studios' Interactive Arts division has created the experience along with...

By Rachael Power, 01 December 2016, 0 comments. Categories: AR.

What Niantic's patents reveal about the future of augmented reality

The lifecycles of breakthrough technologies such as augmented reality (AR) are heavily reliant on mainstream take up.

Many believed AR would initially be used by architects to visualise buildings and design companies for 3D graphic imagery. Yet its first major adoption saw more than 100 million people take to the streets to hunt Pokémon.

Evolving from a simple, location-based AR game into a cultural phenomenon, Pokémon Go was the most successful app launch of 2016.  Approximately one in five 14-24 year...

By Pramitha K, 16 November 2016, 0 comments. Categories: AR.

Go Meta launches platform for anyone to create AR experiences

(c)Metaverse

Until now, building your own augmented reality experiences would be, to most people, a seemingly achievable task.

But along comes a company who wants to ‘democratise’ this sector: Go Meta. It’s just launched its Metaverse platform, which it says will allow anyone to create their own augmented reality experiences.

It’s currently available only for iPhone users, and launched after a $2m seed funding round, which got the backing of 23 angel investors.

Users can, for...

By Rachael Power, 03 November 2016, 0 comments. Categories: AR.

You can now fly a drone in augmented reality

Virtual reality is clearly going to dominate Christmas lists this year, but augmented reality experiences are also clamouring to get a look in. 

While Pokémon Go is busy preparing and releasing updates to its fading-in-popularity app, others are taking the helm and launching new AR games to take a steer on the market. 

It pushes the boundaries of a remote control vehicle by combining it with one of the most talked about technologies today

In the States, children's entertainment company...

By Rachael Power, 02 November 2016, 0 comments. Categories: AR.

VR in China: What's it like 'on the ground'?

The virtual reality market is taking off. According to the IDC, “worldwide revenues for the augmented reality and virtual reality (AR/VR) market is forecast to grow from $5.2bn in 2016 to more than $162bn in 2020”.

In China, it is expected to reach $860 million in 2016 and accelerate to $8.5bn by 2020, according to Bloomberg.

But what does that look like on the ground?

China Matters sent our team to find out more about this booming industry. All across China, signs...

By Miguel Roberg, 14 October 2016, 0 comments. Categories: AR, Brands, Case Studies.

Snap Inc launches new 115 degree 'circular video' format and Spectacles

(c)Screenshot

We’ve had virtual reality and 360 video - but what about a 115 degree offering?

Snapchat’s banking on a video format that’s viewable in any orientation, no matter which way you swing your smartphone, and it’s just announced a Google Glass style product to help it do the job.

It’s also had a bit of a rebrand, and the company’s now known as Snap Inc, one of the founders said in a blog this week.

This, he wrote, was due to the product set increasing; it’s...

By Rachael Power, 26 September 2016, 0 comments. Categories: Applications, AR.

HoloLens is giving this elevator company a lift

(Image Credit: Microsoft)

Hot on the heels of a story we posted earlier today which reveals Apple CEO Tim Cook believes AR will be bigger than VR, Microsoft has announced that its own AR device, HoloLens, is now being used by elevator company ThyssenKrupp.

The AR headsets will be put to work by 24,000 elevator technicians around the globe and the firm says it’s...

By Ryan Daws, 15 September 2016, 0 comments. Categories: AR, Devices, Enterprise.

Hasbro and Argos want VR, AR and MR toy pitches from designers and developers

(c)Inventors' Worshop

Virtual reality and children may not seem like a ‘natural’ mix; most VR headsets include warnings that they’re not suitable for under 12s and 13's.

While guidelines for many devices - the upcoming Playstation VR included - say no to children using them, others such as Google Cardboard which showcases 360 rather than VR experiences, don’t prohibit this.

And with AR becoming more relevant to a younger generation via apps like Pokémon Go, there’s...

By Rachael Power, 19 August 2016, 0 comments. Categories: AR, Brands.

Wembley Stadium launches immersive 360 degree and AR tour experience for visitors

Visitors to Wembley Stadium in London will now be able to tour the venue using a 360 degree and augmented reality video guide. 

With 90,000 seats, it's the second largest stadium in Europe and hosts home football matches of England's national football team, as well as high profile concerts from Beyonce to Rihanna. 

The Football Association, Wembley Stadium joined up with creative solutions firm Nock to build an immersive expeience for visitors taking a tour around the stadium, which was...

By Rachael Power, 18 July 2016, 0 comments. Categories: AR, Brands.

Why VR, AR and mixed reality are the ‘fourth wave’ of consumer computing

(c)iStock.com/shannonstent

If we take the PC, the internet, and mobile as the first three waves of consumer computing, then what comes next? According to a report from research firm Digi-Capital, it’s virtual reality (VR), augmented reality (AR), and mixed reality (MR).

The proclamation, which appears in the analysts’ latest Q216 augmented and virtual reality report (subscription required), argues that while VR has two distinct forms,...

By James Bourne, 12 July 2016, 0 comments. Categories: AR, Hardware, Research.

Nintendo insists more research in VR needed as Pokemon GO tops gaming charts

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Gaming giant Nintendo has given a ringing lack of endorsement towards VR in its latest shareholders’ annual general meeting, arguing it still needs to do more research before ploughing ahead.

Shigeru Miyamoto, senior managing director and creative fellow at Nintendo, told shareholders last week when quizzed over whether ‘serious research’ on virtual, augmented and mixed reality will be taking place: “For VR in particular, we are continuing our research, and...

By James Bourne, 11 July 2016, 0 comments. Categories: AR, Brands, Gaming.

Augmented reality video searching tool boomApp launches in UK

(c)iStock.com/AndreyPopov

Augmented reality is somewhat underutilised in the marketing sector. It's got huge potential, but virtual reality is winning in the hype stakes. 

The scope of what you can do with AR tech is pretty vast, and as such we were interested to learn of a new AR based tech startup that's launching in the UK this week. 

boomApp has developed the first tech to enable AR functionalities for traditional videos and its algorithm can search and find a video within a database of millions in...

By Rachael Power, 07 July 2016, 0 comments. Categories: AR, Brands.

Infographic: The rise and rise of augmented reality eyewear

(c)iStock.com/ferrantraite 

It's rare we publish infographics, but we spotted this quirky piece from Frames Direct and couldn't help sharing. 

The eyewear company has put together a short timeline of visual and VR devices - from 1800's stereoscopic photos, to 1960's sensorama. 

It also outlines the AR eyewear on the market at the moment, which is predicted to be a $90bn industry in just a few years. 

"Facebook is now working on Augmented Reality glasses that will allow...

By Rachael Power, 17 June 2016, 1 comment. Categories: AR.

Augmented set to grow faster than virtual reality globally, new report claims

(c)iStock.com/xijan

Augmented reality is ahead of virtual reality in terms of global market growth - and is set to continue all the way to 2020, according to a new report. 

Research and Markets published research this week looking into the two markets. It found AR was valued at $2.35bn last year, and estimates it'll reach $117bn by 2022. 

In contrast, the VR market's an estimated $1.37bn and may reach £33bn six years. AR's growth rate is set to be higher due to "interest shown...

By Rachael Power, 07 June 2016, 0 comments. Categories: AR, Data & Analytics, Research.

VR vs AR: Which will come out on top?

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A battle is brewing between two cutting edge technologies: augmented reality and virtual reality. The two are certainly related to each other, but there are enough differences where each tries to stand out. You’ve likely heard about attempts to turn these technologies into viable market items, ones which have the potential to transform hardware and entertainment like never before. However you look at it, both

By Rick Delgado, 20 April 2016, 0 comments. Categories: AR, Ecosystems.

With HoloLens, Microsoft will reinvigorate the smart glasses market

(Image Credit: Microsoft)

A new study by market research specialists Juniper Research points towards over 12 million consumer smart glasses shipping in 2020, with the market reinvigorated from 2017 by Microsoft's impressive HoloLens wearable. 

HoloLens uses Augmented Reality (AR) to manipulate the world around the wearer. In demonstrations, we've seen the HoloLens being used for lifestyle reasons, productivity,...

By Ryan Daws, 20 April 2016, 0 comments. Categories: AR, Microsoft.

Juniper argues “invisible wearables” provide key to mainstream market success

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Analyst house Juniper Research has released a new paper asserting ‘invisible’ wearables – hardware which is indistinguishable from non-smart technology – will provide a key market opportunity by 2020.

In a report entitled ‘The World in 2020: A Technology Vision’, made available for free download here, the analysts argue many wearables companies...

By James Bourne, 20 April 2016, 0 comments. Categories: AR.