Magic Leap One Creator Edition is finally launched – with $2295 price tag

It has certainly taken its time – but Magic Leap has finally taken the leap and announced the availability of its augmented reality (AR) headset.

The Magic Leap One Creator Edition, in the words of the company, is ‘a spatial computing system that brings digital content to life here in the real world with us. Its unique design and technology lets in natural light waves together with softly layered synthetic lightfields, enabling creators to build unbelievably believable interactive experiences and...

By James Bourne, 10 August 2018, 0 comments. Categories: Applications, AR, Devices.

Strategy Analytics: AR is making waves – but headsets will continue to struggle

Augmented reality (AR) is making waves in the consumer market through apps such as Snapchat and Pokemon GO – but hardware is still struggling to break through.

A new series of reports from analyst firm Strategy Analytics, one focused on AR device market and outlook and another from forecast by device type until 2023, notes that slot-in AR devices will account for the majority of shipments and users today, but binocular units, such as HoloLens, will increase in importance as the market evolves towards...

By James Bourne, 09 August 2018, 0 comments. Categories: AR, Enterprise.

Scandit secures $30 million to further augmented reality and computer vision platform

Switzerland-based scanning software provider Scandit has raised $30 million in a series B funding round led by GV, along with existing investor Atomico, and NGP Capital – a venture capital arm of Nokia Corporation.

The accrued funds will be used by Scandit to expedite its process of expanding the business across the world, and further develop its mobile computer vision platform to support advanced capabilities across any camera-equipped device. It will also help the company to boost its long-term vision...

By VR 360, 30 July 2018, 0 comments. Categories: Applications, AR, Brands.

Research explores VR, AR and mixed reality as the ‘new realities of business’

In its latest review into global market tech trends, international technology M&A advisory Hampleton Partners has said that manufacturing, retail and healthcare industries are at the forefront of integrating augmented, virtual and mixed reality into the workplace to eradicate some of their complex challenges.

The Hampleton Partners M&A report on AR/VR predicts the global market size of the VR sector to grow at a CAGR of 44.5% to $17.8 billion in 2022. On the other hand, AR is expected to grow at...

By VR 360, 23 July 2018, 0 comments. Categories: AR, Ecosystems, Research.

VR may help people control their fear of heights, new research claims

Virtual reality may help assuage those who have a fear of heights, according to a new report.

According to research published in The Lancet Psychiatry Journal, following a randomised controlled trial of 100 people, it was stated that VR could help people with a clinically diagnosed fear of heights overcome their fear.

Though at a nascent stage, the use of VR technology was successfully conducted as a treatment without a therapist that provided a proof of concept for how some psychological interventions might...

By VR 360, 18 July 2018, 0 comments. Categories: AR, Research.

Digital Catapult’s Augmentor programme to help UK firms adopt AR and VR

Digital Catapult is allowing 10 early-stage VR and AR businesses to join its Augmentor programme, which aims to expedite business adoption and investment in the immersive sector in the UK. Under the 10-week long programme, these businesses will receive technical and business guidance, access to state-of-the-art facilities and backing for confidently pitching their ideas at an exclusive investor showcase in September 2018.

The companies are: HoloMe from London; KageNova from Guildford, Lume VR from London UK;...

By VR 360, 06 July 2018, 0 comments. Categories: AR, Ecosystems.

New reports give conflicting views on how AR will influence retail

Augmented reality (AR) will be majorly adopted in the retail sector - but not in the way many have predicted, according to a new report from ABI Research.

The analyst firm said that interest in AR will be driven by the retail workforce and online shoppers.

AR experiences can be of extreme use for online customers who are unable to interact with the physical products they plan to buy. For in-store employees, AR promises to deliver operational efficiencies and increase the quality of the service...

By James Bourne, 12 June 2018, 0 comments. Categories: AR, Brands.

Apple reveals key updates to AR developer framework ARKit

Opening its World Wide Developer Conference (WWDC) this week, Apple announced a string of updates to its AR (augmented reality) framework ARKit - a key development in a field the tech company is pitching its long-term success on.  

The update comes after Apple announced that 13 million apps had been downloaded using the framework since its debut in September 2017, with some 47% of that figure driven by a surge in the popularity of

By Mark Jones, 06 June 2018, 0 comments. Categories: Applications, AR, Developers, Gaming.

AR and VR spending in Canada set to ramp up this year, says IDC

International Data Corporation (IDC) Canada has announced the latest release of its IDC's Worldwide Semiannual Augmented and Virtual Reality Spending Guide forecasting Canada's hardware, software and services spending on the two technologies combined is set to total C$602 million by 2018, increasing to $8 billion by 2022 at a CAGR of 90%.

Consumer, healthcare, and retail, powering immersive and realistic images, sounds, and experiences that simulate physical presence in a virtual environment will lead...

By James Bourne, 04 June 2018, 0 comments. Categories: AR, Devices, Ecosystems.

Advertising, search and commerce likely to drive AR expansion, says Strategy Analytics

Advertising, search and commerce are the three main segments that will drive the expansion of augmented reality (AR) beyond Snapchat and Pokemon Go, according to new research from Strategy Analytics.

The report was published by the analyst firm's Wireless Media Strategies (WMS) arm and titled 'Advertising, Commerce and Search Move Augmented Reality From Fun to Function'.

As the AR is still in its budding stage, Apple’s ARKit and Google S ARCore SDKs have recently allowed access to the...

By James Bourne, 30 May 2018, 0 comments. Categories: AR, Brands.

Does full-time ‘extended reality’ suggest an architecture for confirmation bias?

Extended-reality (XR) technologies suggest a future of cinema-calibre, interactive content that enhances our physical environment in inspirational and useful ways. The positive potential of XR is vast, and many applications are clearly beneficial, especially in vertical markets.

The experience of using an augmented-reality (AR) headset on an assembly line, for example, so as to superimpose digital content over the physical environment in order to aid performance and safety, is a finite and circumscribed user...

By Jay Iorio, 29 May 2018, 0 comments. Categories: Advertising, Applications, AR.

Sotheby's International Realty expands real estate-focused AR app to Apple iOS

Sotheby's International Realty Affiliates has announced that its real estate focussed AR app is now available on Apple iOS devices, iPad and iPhone. 

The Curate by Sotheby's International Realty app was made available for download from the Google Play Store earlier in 2018. The roomy-powered mobile app brings a home’s virtual staging pictures from flat, two-dimensional perspectives into AR allowing home buyers to virtually furnish or decorate their homes prior to fixing a purchase...

By James Bourne, 25 May 2018, 0 comments. Categories: AR, Brands.

Immersive economy report suggests UK is VR/AR hotspot

A new study suggests that the UK has an oversized impact on the virtual and augmented reality spaces, with companies specialised in AR and VR generating £660 million in sales, accounting for an estimated 9% of the global market.  Furthermore, with appropriate support, this figure could reach more than £1 billion in 2018.

These impressive sales figures are the work of 1,000 companies which employ 4,500 people, which suggests there are a quite a few small businesses in the mix. However,...

By William Judd, 22 May 2018, 0 comments. Categories: AR, Case Studies.

Google prototyping standalone AR headset

While VR headsets have become reasonably widespread with good retail availability, AR headsets like the Microsoft HoloLens and Magic Leap One remain restricted to developers and other professionals due to their high asking price and limited availability. However, other companies like Apple, Samsung and now Google are all reportedly working on AR headsets. News of the Google AR headset broke this weekend, so here's what you need to know.

German periodical Winfuture.de

By William Judd, 21 May 2018, 0 comments. Categories: AR, Devices, Hardware.

New report highlights recent trends and threats in the global VR headsets market

A new report by QYResearchReports.com has outlined the challenges as well as trends associated with the global VR headsets market and offered a detailed analysis of the future growth opportunities.

“Global Virtual Reality Headsets Sales Market Report 2018” aims to reinforce the decision-making capacity of readers, potential investors and new entrants in the VR headset market by offering them with financial performance reports of prominent players, their M&A strategy news, the challenges they...

By James Bourne, 25 April 2018, 0 comments. Categories: AR, Hardware, Research.

Intel cancels its smartglasses

Numerous reports have emerged that Intel is to shut down its New Devices Group, effectively bringing its costly foray into the wearables market to a close for now. The company has made several attempts, and spent several hundred million dollars, trying to break into the wearables market.

All current employees will be relocated to other divisions within the company or laid off, according to the reports.

The New Devices Group’s last major project was the Vaunt smartglasses, which promised to use advanced...

By Colm Hebblethwaite, 20 April 2018, 0 comments. Categories: AR.

VR social network vTime raises $7.6 million in series A funding round, aims to introduce AR version

Virtual reality (VR) social network vTime has secured $7.6 million in a series A funding round that will be invested in the R&D of a new augmented reality (AR) version of the app coming towards the end of 2018.

In addition, the funding will be utilised to speed up the worldwide growth of vTime as well as in product development.

Martin Kenwright, CEO of UK-based vTime, commented: "vTime offers users the most immersive and intuitive way to engage with others in VR from wherever they are. The...

By James Bourne, 17 April 2018, 0 comments. Categories: Applications, AR, Brands.

ODG formulates smartglasses for emergency landings in aviation industry

Smartglass manufacturer Osterhout Design Group (ODG) has formulated an all-in-one vision and oxygen solution in the form of a heads-up display (HUD) mask that uses the same AR technology from its smartglasses to help pilots in emergency landings in an unlikely situation where the cockpit is filled with smoke.

ODG has worked with FedEx Express to develop the easy-to-use and reusable prototype mask named SAVED (Smoke Assured Vision Enhanced Display) for their pilots. The smartglass maker aims to market its...

By James Bourne, 13 April 2018, 0 comments. Categories: Applications, AR.

AR can help Parkinson’s sufferers through ‘freezing’

People who suffer from Parkinson’s disease can feel a lot of social fear or shame with regards to their symptoms. A recent study by Parkinson’s UK found that 40% of sufferers feel the need to try and hid their symptoms in public.

The reasons behind this are not wanting to be embarrass others (63%), the fear of being judged (34%) or thinking that their symptoms are not socially acceptable (32%). The...

By Colm Hebblethwaite, 11 April 2018, 0 comments. Categories: Applications, AR.