Researchers at the University of Cambridge are working on a next-generation 3D head-up display that is said to beam real-time safety information in front of the driver’s eyes.
As reported by Business Weekly the research project, which has Jaguar Land Rover (JLR) on board, is...
The Khronos Group has publicly released the OpenXR 1.0 specification, along with openly available implementations and substantial ecosystem momentum.
According to the Oregon-based non-profit industry consortium, the OpenXR 1.0 is a unifying, royalty-free, open standard that provides high-performance, cross-platform access to extended reality, also known as XR, supported platforms and devices.
Apple is inviting people to register for its series of new art-based ‘Today at Apple’ augmented reality (AR) experiences, called [AR]T.
Offered at Apple Stores globally, the [AR]T sessions comprises of an interactive walk featuring works by some of the world’s renowned contemporary artists, an in-store session on basics of creating AR through Swift Playgrounds, and an AR art installation in every Apple Store across...
South Korean telecom operator SK Telecom has launched three 5G augmented reality (AR) and virtual reality (VR) services, called ‘Jump AR’, ‘LCK VR Live Broadcasting’ and ‘VR Replay’, which aim to offer a more realistic and immersive experience while watching eSports games.
The summary of the products are:
A new report from analyst firm ABI Research has suggested that more than 80 new companies have joined the augmented (AR) and virtual reality (VR) spaces – all looking at new services and verticals as key to an immersive future in which they want a part.
The trends surrounding enterprise digitisation are continuing to push the market forward owing to the increasing collaborative efforts by AR/VR companies with hardware...
In its latest report, titled IDC Innovators: Augmented Reality Head-Mounted Displays for Commercial Use, 2019, market intelligence firm IDC has profiled three companies, namely Kopin, North, and RealWear, that have developed AR head-mounted displays (HMDs) for commercial use.
Microsoft has joined the XR Association (XRA), joining Facebook, Google, HTC Vive, Samsung and Sony as members.
The trade association, which represents technology manufacturers across virtual, augmented and mixed reality, ‘further signifies the Association’s broadening scope and representation of the XR industry’, according to the press materials.
This is not overly surprising...
Sports technology provider FORM has announced the launch of a pair of premium swim goggles with a transparent AR display that delivers performance metrics in real-time.
With an aim to make training smarter and more purposeful, FORM collaborated with top competitive swimmers and coaches, including ex-Olympians to develop its unique product. The FORM Swim Goggles eliminates the frustration of swimmers who tackle with current...
The majority of consumers in the UK believe in an ‘extended reality’ (XR) future according to new research – although comparatively few have tried it out.
The findings appear in a new study from SYZYGY Extended Realities, which polled more than 1,000 UK citizens on their knowledge and perceptions of virtual, augmented and mixed reality.
Almost three quarters (71%) of...
CBS Interactive has collaborated with real-time 3D developer Unity Technologies to enable advertisers to build and scale augmented reality (AR) campaigns across a variety of mobile apps of CBS, including CBS Sports, CBS News, CNET, GameSpot and TV Guide.
At present, AR technology is enabled on over a million mobile devices and is likely to grow to more than 3.4 billion in 2020. Now by partnering with Unity, CBS will provide...
YouTube will be using augmented reality (AR) for its users so that they can ‘virtually’ try on makeup as they are watching videos.
The AR feature, which is dubbed as AR Beauty Try-On, will allow viewers to see how a shade of lipstick looks on them. They can use this feature while watching a video of their favourite creator reviewing it and explaining them the application of the product, which they can buy it simply by clicking on the...
BMW of North America (BMW NA) has introduced new dealership and workshop communication technologies that will help BMW Centres and MINI Dealerships in the region to mitigate repair and maintenance time, eventually increasing the workshop efficiency and improving customer satisfaction.
The technologies include the all-new Technical Information System TIS 2.0, along with the Technical Support & Research Assistant TSARA and...
Siemens Digital Industries Software has announced the availability of a new version of its Solid Edge CAD software featuring augmented reality (AR) among other new options.
Dubbed as Solid Edge 2020, the newer edition of the CAD software will help the small and medium-sized manufacturers expedite their product development and manufacturing process.
The Solid Edge 2020 software, which...
The virtual (VR) and augmented reality (AR) markets may be under something of a strain right now, but the future looks positive – at least according to the latest IDC analysis.
According to the analyst house, global spending on AR and VR is set to hit $160 billion in 2023 – up significantly from the $16.8bn forecast for this year. IDC expects this figure to come from accelerating demand in the commercial and public...
Qualcomm Technologies has announced the new Qualcomm Snapdragon Smart Viewer Reference Design, which is a VR form factor built together with Goertek on the Qualcomm Snapdragon XR1 Platform. The Reference Design, launched at the Augmented World Expo 2019 in California, helps in decreasing the time taken in product development of both AR and VR smart viewers.
Hugo Swart, head of XR at Qualcomm, said: “The Snapdragon...
How many times have you walked to work and had to pull out your phone to check train times, or been mid-conversation with a friend and gone to look up restaurant options for a brunch you’re planning? Or have you been in a business meeting using the latest virtual tool to include Bob from Ohio and Paula in Beijing, but when it comes to discussing your latest project, that flat digital presentation just doesn’t get the message across?
Scientists at the University of Cambridge say they have built a solution which is claimed to perform better than the ‘gold standard’ tests for Alzheimer’s-triggered dementia.
The scientists developed a VR system that may prove to be a boon for the medical fraternity due to its ability to detect Alzheimer’s at a very early stage. Moreover, the technology was also able to sort patients with early signs of senile...
A number of industry experts in the AR/VR domain foresee convergence of the two technologies into one unique spatial computing solution. However, Digi-Capital has predicted that mobile AR, smart glasses, and VR may in fact be separated in the medium-term from a commercial point of view.
AR is estimated to reach 2.5 billion installed base and $70-$75 billion revenue and VR is expected to hit over 30 million installed base and...
At the recently held 2019 I/O event, Google announced that it is adding a mix of camera and augmented reality (AR) to its search engine that will generate 3D AR models as search results. For instance, users can have look at “realistic” pairs of shoes they are trying to buy online; similarly, shopping clothes online can also be previewed with one’s existing wardrobe. One can also simply put an animated shark in their living room.
A new study conducted by Magid, a consumer-centred business strategy and research company, has revealed that both VR and AR can play a crucial role in enhancing brand perception.
The study, which comprised a series of focus groups in Los Angeles and New York along with tech enthusiasts who had earlier experience of VR, revealed that while VR content was found to drive emotion, the AR content was making more sense for daily...