Verizon is acquiring the technology assets of California-based VR content startup Jaunt, comprising of its VR tech and newer augmented reality (AR) efforts.
As reported by TechCrunch – which is part of Verizon Media – Jaunt has been looking to sell many of its assets and pursue a business...
Augmented reality (AR) can be seen as a major trend – indeed, its potential is set to outstrip that of virtual reality (VR). But a technical challenge lies ahead.
According to a new whitepaper from Adlens, a provider of adaptive focus lens technologies, alongside analyst Greenlight Insights, solving the two key issues plaguing augmented reality could unlock an incremental $10 billion in addressable market value by 2026.
A new report from the University of Nottingham has argued virtual reality (VR) has great potential to improve employee safety at workplaces.
The research, titled “Immersive Virtual Worlds: Multi-Sensory Virtual Environments for Health and Safety Training”, aimed to produce evidence-based guidance for the development and use of virtual environments in engaging and effective training. The researchers conducted...
Opinion ‘Digital convergence’ was the major buzz phrase during the nascent days of what we’ll call ‘mobile content’. In the early-2000s, you couldn’t open a trade magazine (remember those?), visit a tech website or attend a conference without being bombarded with the word and what it would mean for myriad industries specialising in creating content, its means of distribution or the devices for consumption.
Here is proof the virtual (VR) and augmented reality (AR) market is thriving: WaveOptics, a UK-based designer of optical components for augmented reality devices, has announced an additional $13 million (£10m) in funding to close an oversubscribed series C funding round at $39m.
The company aims to solve three primary problems associated with AR wearables; design, cost, and optical...
Much like Twitter’s original 140 character limit, the vergence accommodation conflict (VAC) is responsible for one of the defining limitations of VR content today, ‘the one metre barrier’.
So what is the problem? It is uncomfortable to spend time up close and personal in a VR environment because of the decoupling of the natural vergence and accommodation responses in our eyes. As objects get closer, our eyes naturally turn...
Virginia-based augmented reality (AR) software as a service platform developer Ario Technologies has raised $2 million (£1.64m) in a recently held seed funding round led by Richmond-based venture capital firm NRV.
The secured funds will be used by Ario to capitalise further on its position as an emerging player in the enterprise AR industry and across the globe, where companies struggle to increase worker efficiency, reduce...
The global market for smart augmented reality (AR) glasses has struggled taking off even after few years of pilots, implementations, and a lot of hype. A new report by Tractica has revealed that smart AR glasses market is gaining traction as it inches away from being a niche product to becoming an industrial and enterprise problem solver.
While consumer adoption is elusive, the market is building its ecosystem, refining...
Researchers at the University of Cambridge are working on a next-generation 3D head-up display that is said to beam real-time safety information in front of the driver’s eyes.
As reported by Business Weekly the research project, which has Jaguar Land Rover (JLR) on board, is...
The Khronos Group has publicly released the OpenXR 1.0 specification, along with openly available implementations and substantial ecosystem momentum.
According to the Oregon-based non-profit industry consortium, the OpenXR 1.0 is a unifying, royalty-free, open standard that provides high-performance, cross-platform access to extended reality, also known as XR, supported platforms and devices.
Apple is inviting people to register for its series of new art-based ‘Today at Apple’ augmented reality (AR) experiences, called [AR]T.
Offered at Apple Stores globally, the [AR]T sessions comprises of an interactive walk featuring works by some of the world’s renowned contemporary artists, an in-store session on basics of creating AR through Swift Playgrounds, and an AR art installation in every Apple Store across...
South Korean telecom operator SK Telecom has launched three 5G augmented reality (AR) and virtual reality (VR) services, called ‘Jump AR’, ‘LCK VR Live Broadcasting’ and ‘VR Replay’, which aim to offer a more realistic and immersive experience while watching eSports games.
The summary of the products are:
A new report from analyst firm ABI Research has suggested that more than 80 new companies have joined the augmented (AR) and virtual reality (VR) spaces – all looking at new services and verticals as key to an immersive future in which they want a part.
The trends surrounding enterprise digitisation are continuing to push the market forward owing to the increasing collaborative efforts by AR/VR companies with hardware...
In its latest report, titled IDC Innovators: Augmented Reality Head-Mounted Displays for Commercial Use, 2019, market intelligence firm IDC has profiled three companies, namely Kopin, North, and RealWear, that have developed AR head-mounted displays (HMDs) for commercial use.
Microsoft has joined the XR Association (XRA), joining Facebook, Google, HTC Vive, Samsung and Sony as members.
The trade association, which represents technology manufacturers across virtual, augmented and mixed reality, ‘further signifies the Association’s broadening scope and representation of the XR industry’, according to the press materials.
This is not overly surprising...
Sports technology provider FORM has announced the launch of a pair of premium swim goggles with a transparent AR display that delivers performance metrics in real-time.
With an aim to make training smarter and more purposeful, FORM collaborated with top competitive swimmers and coaches, including ex-Olympians to develop its unique product. The FORM Swim Goggles eliminates the frustration of swimmers who tackle with current...
The majority of consumers in the UK believe in an ‘extended reality’ (XR) future according to new research – although comparatively few have tried it out.
The findings appear in a new study from SYZYGY Extended Realities, which polled more than 1,000 UK citizens on their knowledge and perceptions of virtual, augmented and mixed reality.
Almost three quarters (71%) of...
CBS Interactive has collaborated with real-time 3D developer Unity Technologies to enable advertisers to build and scale augmented reality (AR) campaigns across a variety of mobile apps of CBS, including CBS Sports, CBS News, CNET, GameSpot and TV Guide.
At present, AR technology is enabled on over a million mobile devices and is likely to grow to more than 3.4 billion in 2020. Now by partnering with Unity, CBS will provide...
YouTube will be using augmented reality (AR) for its users so that they can ‘virtually’ try on makeup as they are watching videos.
The AR feature, which is dubbed as AR Beauty Try-On, will allow viewers to see how a shade of lipstick looks on them. They can use this feature while watching a video of their favourite creator reviewing it and explaining them the application of the product, which they can buy it simply by clicking on the...
BMW of North America (BMW NA) has introduced new dealership and workshop communication technologies that will help BMW Centres and MINI Dealerships in the region to mitigate repair and maintenance time, eventually increasing the workshop efficiency and improving customer satisfaction.
The technologies include the all-new Technical Information System TIS 2.0, along with the Technical Support & Research Assistant TSARA and...