Samsung to use AR at Mobile World Congress product launch

Samsung is planning to use AR to wow attendees at next week’s Mobile World Congress (MWC) event in Barcelona when it unveils its new smartphones. However, details both of the phones and the promotional tactics planned have been leaked ahead of the event.

The company recently released its Unpacked 2018 app on the Google Play Store. The app is intended to for registered and invited users at events, and also for people that want to view the live stream of the MWC event.

It seems that Samsung didn’t...

By Colm Hebblethwaite, 22 February 2018, 0 comments. Categories: AR, Samsung.

MIT and Cornell combine AR with 3D printing

A joint project from MIT and Cornell is looking to change the prototyping game by combining AR with robotic modelling and 3D printing.

The Robotic Modelling Assistant (RoMA) allows users wearing an AR headset and using two handheld controllers to build 3D models with a computer programme. A robotic arm gets to work building a skeletal model using a 3D printer mounted on its hand.

Project leader Huaishu Peng described the benefits of the project as allowing users to “integrate real-world constraints into...

By Colm Hebblethwaite, 20 February 2018, 0 comments. Categories: AR.

Magic Leap reveals elements of its business plans for the next few years

After seemingly hoovering in investment without giving much away about what it was actually up to for years, the last few months have seen a flood of Magic Leap-related news activity.

Just before Christmas, the company finally unveiled its highly-anticipated AR headset.

Now, CEO Rony Abovitz has revealed a few key aspects of the company’s strategy going forward. The comments were made at the Code Media conference.

So, with Magic...

By Colm Hebblethwaite, 19 February 2018, 0 comments. Categories: AR.

Apple patent filing gives clues about AR glasses

Anticipation continues to bubble about Apple’s rumoured entry into the AR hardware market. The tech giant’s experiments with the technology are common knowledge, but a new patent filing has shed more light on what direction might take.

Last week, Apple

By Colm Hebblethwaite, 13 February 2018, 0 comments. Categories: AR, Hardware.

4 changes the AR industry needs to make to go mainstream

Since the mass adoption of smartphones, technology has been veering in the direction of merging the physical world with the digital one.

From Google Glass to Pokemon Go, consumers are now being exposed to devices, technologies, and apps that take reality and augment it with digital information and experiences.

Today’s AR technologies focus mainly on wearable devices - such as glasses or headsets - that perform anything from pointing out directions to a location, or displaying the price of an item...

By Clifford Gross, 09 February 2018, 0 comments. Categories: AR.

The New York Times moves in to AR

The New York Times (NYT) is set to release an AR app that will allow future issues of the newspaper to include AR enhanced articles.

The publication said in a statement that it wants to use the technology to extend “stories beyond the inches of a screen, by digitally adding objects into your space at real scale.”

The company said that AR can give those digital objects “provocative explanatory value, because you can get close to them.”

The NYT announcement comes less than a month after TIME released an

By Colm Hebblethwaite, 05 February 2018, 0 comments. Categories: AR.

Google set to bring AR functionality to Chrome

Google looks set to take the next step in its effort to gain cross-platform AR superiority with a new product, currently title Article, with integrates AR into the Chrome browser.

In a blog post on its website by members of the Daydream WebXR team, the company says the move would help bring AR to “as many users as possible”:

“We've been exploring how to bring augmented reality to the web platform, so someday anyone with a browser can access this new technology.” 

Article is...

By Colm Hebblethwaite, 01 February 2018, 0 comments. Categories: AR.

Using MR to ‘see through’ patient tissue in operations

A team at Imperial College London have demonstrated how mixed reality can be used in complex reconstructive lower limb surgery.

The team used a Microoft Hololens to overlay images of CT scans showing the position of bones and key blood vessels onto an actual patient’s leg. This essentially allows the surgeon to ‘see through’ the limb while performing the procedure.

The key benefit of leveraging the technology in this way is to allow surgeons to better locate and reconnect important blood...

By Colm Hebblethwaite, 31 January 2018, 0 comments. Categories: AR, Microsoft.

StubHub brings AR to ticket purchasing

Sports fans looking to get a ticket to the one of the world’s most spectacular sporting events in the world will soon be able to use AR as part of their purchasing journey.

Live market marketplace StubHub is leveraging AR as part of the Super Bowl 2018 ticket buying process. Prospective event-goers can use their phones to preview their game day experience in Minneapolis, getting a feel for everything from the parking facilities to the view of the field from different areas of the stadium.

With tickets...

By Colm Hebblethwaite, 30 January 2018, 0 comments. Categories: AR.

Dell partners with Meta to bring AR to industries

Dell will become the first authorised reseller of the Meta 2 Augmented reality Development Kit, in a partnership aimed at giving enterprises the tools they need to make effective use of AR.

The development kit is designed to provide commercial companies with a range of tools for AR business deployment, particularly those operating in healthcare, manufacturing and construction.

"There continues to be tremendous potential for VR and AR across various industries and in addition to building technology...

By Colm Hebblethwaite, 19 January 2018, 0 comments. Categories: AR.

Deloitte predicts a big year for AR

Deloitte is predicting that over a billion smartphone users will use their smartphones to access AR experiences at least once in 2018.

The professional services giant estimates that 300,000 million users will become monthly smartphone AR users, with tens of millions making and sharing content weekly.

As part of its latest Technology, Media and Telecommunications Predictions 2018 report, the company thinks that 2018 will be a huge year for AR. As AR-compatible smartphones become the norm, thousands of apps...

By Colm Hebblethwaite, 18 January 2018, 0 comments. Categories: AR.

Arcona and Advir.co partnership combines VR, programmatic advertising and blockchain

A new partnership between blockchain-based AR platform Arcona has partnered with VR programmatic company Advir to help monetise advertising in VR.

The partnership brings together three distinct areas: VR/AR, programmatic advertising and blockchain technologies.

Arcona is an ecosystem based on blockchain (or distributed ledger technology) that looks to link the real and virtual worlds together, by layering mixed reality over real locations. The company uses GIS data to break the world into areas and places,...

By Colm Hebblethwaite, 17 January 2018, 0 comments. Categories: AR.

Thred begins innovative AR trail in Australia

Australian company Thred Ltd will be trailing its flagship AR app, Sweep, at the University of Sydney and UNSW.

The company is one of the first to create a successful combination of location-based messaging and AR experiences. The Sweep app is a geo-locked chat app that allows users in the same area to chat to each other, such as asking people in a bar for drink recommendations or asking to be notified when happy hour is ending.

Users will then be able to access exclusive, location based AR content. The aim...

By Colm Hebblethwaite, 15 January 2018, 0 comments. Categories: Applications, AR.

Vuzix Blade AR glasses create a buzz at CES

The Vuzix Blade AR glasses look like it could be the breakthrough in the AR devices space that the industry has been looking for since the failure of Google Glass.

Vuzix has been showcasing the Alexa-enabled glasses at CES, and claims that they will be delivering a developer version in the coming months.

Through its partnership with Amazon means that the device is the first pair of AR glasses to be integrated with the ecommerce giant’s voice-based digital assistant. The price is currently set at $1,000...

By Colm Hebblethwaite, 10 January 2018, 0 comments. Categories: AR.

Magic Leap unveils AR system

After years of silence and speculation, not to mention billions of dollars in investment, Magic Leap is set to release its first product in 2018.

The company has released the first images of the hotly anticipated Magic Leap One headset, and announce that it intends to launch the product as a developer kit first. The Creator Edition will be available in early 2018.

The Magic Leap device is an AR headset that makes use of the company’s Digital Lightfield technology, which is claims seamlessly merges...

By Colm Hebblethwaite, 21 December 2017, 0 comments. Categories: AR.

Google ends Tango AR platform

Google has announced that it is officially calling time on its high-end smartphone AR platform Tango, in order to focus on its mass-market focused younger sibling ARCore.

Support for Tango will officially end on 1 March 2018.

In a tweet on 15 December, the Project Tango account said:

“Thank you to our incredible community of developers who made such progress with Tango over the last three years. We look forward to continuing the journey with you on ARCore.”

Tango was introduced in 2014, and was an...

By Colm Hebblethwaite, 19 December 2017, 0 comments. Categories: AR.

$2.5 billion invested in AR/VR in 2017

2017 has been a bumper year in terms of investment for the AR/VR sector, and the pace of money coming in has picked up substantially in the last quarter.

According to the latest figures in Digi-Capital’s Augmented/Virtual Reality Report and Deals Database, startup leaders across 27 AR/VR sectors raised $1 billion in capital in Q4 2017. This brings total investment in 2017 to $2.5 billion in 2017, meaning that a whopping two-fifths of the total investment in the sector has come in October and...

By Colm Hebblethwaite, 14 December 2017, 0 comments. Categories: AR, Research.

Airbnb developing a VR property viewing solution

Airbnb is in the process of developing a VR/AR feature that will let users get a feel for rental properties.

The company wrote in a recent blog post that it wants to add 3D scans and 360 photos to its website, in order to allow people to get a better sense of the actual scale and layout of a property. VR has been on the company’s radar for at least year, with VP of engineering Mike Curtis saying in 2016 that the technology could be used to forge a closer connection between the company and its...

By Colm Hebblethwaite, 13 December 2017, 0 comments. Categories: AR, Brands.

WayRay uses AR to transform your windscreen

WayRay, a swiss-based tech company, is looking to use AR technology to turn the windscreen of your car into a holographic navigation system that works as part of a connected car system.

The company was founded in 2012 by Vitaly Ponomarev was involved in a traffic accident while he was distracted trying to adjust his GPS system. The subsequent four years of development have led to the company being awarded the grand prize at the Los Angeles Auto Show start-up competition.

The company uses a device named...

By Colm Hebblethwaite, 29 November 2017, 0 comments. Categories: AR, Hardware.

Apple pays $30 million for AR startup Vrvana

Rumours are circulating, based on a recent article by Bloomberg, that Apple is really beginning to devote resources towards launching an AR headset in 2020. The company’s latest acquisition, an AR hardware company from Canada, would seem to putting them one step closer to that goal.

Apple have purchased Vrvana for $30 million. The Canadian company already have an AR headset, called Totem, although it is currently unreleased.

Vrvana describe the Totem headset as an ‘extended reality’ device...

By Colm Hebblethwaite, 23 November 2017, 0 comments. Categories: AR.