Solving the two biggest problems in AR could lead to a $10 billion increase in value by 2026

Augmented reality (AR) can be seen as a major trend – indeed, its potential is set to outstrip that of virtual reality (VR). But a technical challenge lies ahead.

According to a new whitepaper from Adlens, a provider of adaptive focus lens technologies, alongside analyst Greenlight Insights, solving the two key issues plaguing augmented reality could unlock an incremental $10 billion in addressable market value by 2026.

By James Bourne, 09 October 2019, 0 comments. Categories: AR, Developers, Hardware, Platforms, Regulation, Research.

WaveOptics closes series C funding round at $39 million after additional investment

Here is proof the virtual (VR) and augmented reality (AR) market is thriving: WaveOptics, a UK-based designer of optical components for augmented reality devices, has announced an additional $13 million (£10m) in funding to close an oversubscribed series C funding round at $39m.

The company aims to solve three primary problems associated with AR wearables; design, cost, and optical...

By James Bourne, 10 September 2019, 0 comments. Categories: Applications, AR, Developers.

Qualcomm launches reference design for Snapdragon Smart Viewer

Qualcomm Technologies has announced the new Qualcomm Snapdragon Smart Viewer Reference Design, which is a VR form factor built together with Goertek on the Qualcomm Snapdragon XR1 Platform. The Reference Design, launched at the Augmented World Expo 2019 in California, helps in decreasing the time taken in product development of both AR and VR smart viewers.

Hugo Swart, head of XR at Qualcomm, said: “The Snapdragon...

By VR 360, 30 May 2019, 0 comments. Categories: Applications, AR, Developers, Devices.

Nintendo to launch Labo kit for 'simple and shareable' VR experience

Nintendo’s gaming and construction toy platform, Nintendo Labo, will be launching the Nintendo Labo: VR Kit next month.

The Nintendo Labo: VR Kit, which is the fourth kit in the Nintendo Labo series, aims to create a simple and shareable VR experience for users. It provides tools that allow them to make DIY cardboard creations, called Toy-Con. This allows them to play a variety of games and discover how Nintendo Switch technology brings it all to life. 

The VR Kit offers six new Toy-Con creations...

By VR 360, 11 March 2019, 0 comments. Categories: Brands, Developers, Gaming.

Canadian VR developer Dark Slope accrues more than £1.17 million in seed funding round

Toronto-based VR and AR developer Dark Slope recently closed a seed-funding round in which it accrued more than £1.17 million.

These funds will be utilised to increase the company headcount and develop the company’s free roam technology and its enterprise product line, along with supporting the release of future VR and AR experiences. The company also announced the launch of its first product, the Scarygirl Mission...

By VR 360, 14 February 2019, 0 comments. Categories: AR, Developers, Gaming.

Vuzix and ST Engineering introduce AI biometric-powered smartglasses platform

US tech firm Vuzix and Singaporean integrated engineering group ST Engineering have introduced an AI biometric-powered smartglasses platform that will enhance productivity of enterprise customers and increase global public safety against the backdrop of rising urbanisation.

The AI biometric-enabled platform, which the companies claim is the world’s first, has been developed as a PaaS (platform as a service) by ST...

By VR 360, 11 January 2019, 0 comments. Categories: Developers, Enterprise, Security.

Phiar raises $3 million to develop computer vision and deep learning navigation app

Machine learning and augmented reality provider Phiar has announced a seed funding round of $3 million to develop a computer vision and deep learning navigation app for smartphones, to be launched in app stores in mid-2019. Unlike traditional GPS apps, the Phiar app displays the driver’s real-world surroundings augmented with an easy to follow painted path.

The seed round, co-led by the Venture Reality Fund and Norwest...

By VR 360, 06 December 2018, 0 comments. Categories: AR, Developers, Ecosystems.

Google launches Chrome browser on VR Daydream headsets

Google has announced that Chrome, the world’s most popular browser used by 44.5% of users, is now available on its VR (virtual reality) Daydream headsets.

Announced on its blog yesterday, the search and tech giant said users of Google Daydream View and Lenovo Mirage Solo with Daydream can now launch Chrome directly from their homepage and interact with any webpage while in VR.

Google promises that “all the features you...

By Mark Jones, 31 July 2018, 0 comments. Categories: Developers, Devices, Platforms.

Future concepts, spacewalks and drone deliveries: Airbus launches fleet of hands-on VR experiences

Aeronautics and space manufacturer Airbus yesterday released five new multi-user VR (virtual reality) experiences at Farnborough International Airshow (FIA) in the UK.

Known for producing the world’s largest passenger aircraft, the A380, Airbus teamed up with immersive technology specialist Render to show off its expansive and diverse range of projects through VR, including future aircraft concepts, drone-based deliveries, and even a virtual spacewalk mission.

The five new VR experiences focus on a...

By Mark Jones, 19 July 2018, 0 comments. Categories: Applications, Brands, Developers, Enterprise.

Apple reveals key updates to AR developer framework ARKit

Opening its World Wide Developer Conference (WWDC) this week, Apple announced a string of updates to its AR (augmented reality) framework ARKit - a key development in a field the tech company is pitching its long-term success on.  

The update comes after Apple announced that 13 million apps had been downloaded using the framework since its debut in September 2017, with some 47% of that figure driven by a surge in the popularity of

By Mark Jones, 06 June 2018, 0 comments. Categories: Applications, AR, Developers, Gaming.

SteamVR Input makes VR control schemes adaptable for users and devs alike

Building games for VR is hard. As well as making sure your game is fun and interesting, you've also got to ensure that your users don't puke after they put a VR headset on. Valve can't do too much about these three issues, but they can help solve another bugbear: control schemes.

VR gamers have a wide range of input options, from traditional console gamepads and racing wheels to VR-specific controllers made by giants like Oculus or hand-assembled by enthusiasts. Even if a developer supports the...

By William Judd, 16 May 2018, 0 comments. Categories: Developers, Devices, Ecosystems, Gaming, Hardware.

Google Chrome browser gets Oculus support

Google has extended the VR support of its Chrome browser to include Oculus hardware. The Windows version (66.03.3359.117) of Chrome will now work natively with both Oculus Rift headsets and Touch controllers.

The news was not publicly announced by either company and was discovered by a Reddit user on the Oculus subreddit. The discovery of the browser flag was later confirmed by a second user who wrote:

“Just tried...

By Colm Hebblethwaite, 19 April 2018, 0 comments. Categories: Developers, Hardware.

Microsoft details four ways it's experimenting with haptic VR

VR has gained so much traction in the last couple of years that its futuristic, sci-fi sheen has been diminished in the eyes of a lot of consumers. Most people now expect that they will be interacting with the technology in some form within the next decade.

The area of haptic feedback, having the ability to touch and feel virtual objects, is still likely to elicit shocked gasps from consumers. Unsurprisingly, there are currently a wealth of companies racing to trying to create the killer piece of haptic...

By Colm Hebblethwaite, 13 March 2018, 0 comments. Categories: Developers, Hardware.

What is the scent of virtual reality?

The following article is authored by Avery Gilbert, with contributions from Jacki Morie and Saskia Wilson-Brown

Dogs are renowned for their keen sense of smell, but the human nose is no slouch. It’s capable of distinguishing more than 1 trillion different scents, according to Rockefeller University scientists.

In fact, although that’s far more than the 10,000 that decades-old research indicated, the Rockefeller University study concludes...

MWC2018 – Experts think VR/AR will really benefit from 5G

The theme of this year’s MWC in Barcelona may have been sustainability, but it was definitely unofficially 5G. All over the mammoth conference space, there was excited talk of how the emergence of 5G networks would affect everything from IoT to smart glasses.

In a panel on the future of immersive experiences on Monday, HTC Vive’s president of Viveport Rikard Steiber said that 5G will really enable the integration of AI into a range of services. With the spread of intelligent computers, Steiber...

By Colm Hebblethwaite, 01 March 2018, 0 comments. Categories: Applications, AR, Developers.

Has MONKEYmedia solved the VR nausea issue?

Eliminating motion sickness and nausea is one of the holy grails of VR development, and Austin-based MONKEYmedia believe that they might have done it.

The small tech firm has announced the launch of its body-based navigation solution, called BodyNav. The system could be a game-changer due to one important factor: it eliminates the need for a handheld game controller.

One of the main causes of VR-induced motion sickness is a disconnect between what the user is seeing and the physical experience they are having...

By Colm Hebblethwaite, 07 February 2018, 0 comments. Categories: Developers, Devices, Hardware.

US ski team utilise VR ahead of Olympics

The US ski and snowboard team has been using VR to prepare for the upcoming Winter Olympics in South Korea.

The team has partnered with STRIVR, the company that has been working with teams in the NFL, NBA and a number of college football teams to integrate VR into their training regimens. Despite its work in a wide range of sporting environments, however, the company had never tried to come up with a solution for a downhill course.

Skiing and snowboarding are sports that are suited to VR, particularly in a...

By Colm Hebblethwaite, 24 January 2018, 0 comments. Categories: Developers, Hardware.

VR industry leaders launch world’s first ‘Academic Purpose’ bundle

VR First is a global initiative that aims to enable global innovation in VR/AR by providing creators, companies and governments with state-of-the-art facilities.

Now the group, along with a team of industry leaders, have announced the launch of the world’s first VR Academic Purpose bundle. This bundle consists of hardware, services and support from key players in the industry, and is designed specifically for academic research, development and innovation purposes.

The bundle will be made available to...

By Colm Hebblethwaite, 08 December 2017, 0 comments. Categories: Developers, Research.

VIVE announces investments in 26 new VR/AR startups

HTC VIVE has announced the latest round of VR/AR tech startups to be added to its VIVE X accelerator programme. The companies that will be receiving investment and support from VIVE as part of the programme include a company building a brain control system and those developing content tools and behaviourial engines.

Through their selection into the VIVE X programme, the startups gain unparalleled access to expertise, resources, planning and network resources. The aim is to get these companies mature enough to...

By Colm Hebblethwaite, 30 November 2017, 0 comments. Categories: Brands, Developers.

Amazon moves into VR with Sumerian

The VR market just got a lot more crowded with the entry of one of the largest companies in the world.

Amazon Web Services (AWS), the cloud platform of the ubiquitous ecommerce giant, has launched a new service called Sumerian. The new service aims to provide a platform that makes the process of developing VR, AR and 3D applications easier.

Sumerian gives developers an editor that they can use to build virtual environments and populate them with 3D objects and characters. Developers can also script how these...

By Colm Hebblethwaite, 27 November 2017, 0 comments. Categories: Brands, Developers.