Strategy Analytics: AR is making waves – but headsets will continue to struggle

Augmented reality (AR) is making waves in the consumer market through apps such as Snapchat and Pokemon GO – but hardware is still struggling to break through.

A new series of reports from analyst firm Strategy Analytics, one focused on AR device market and outlook and another from forecast by device type until 2023, notes that slot-in AR devices will account for the majority of shipments and users today, but binocular units, such as HoloLens, will increase in importance as the market evolves towards...

By James Bourne, 09 August 2018, 0 comments. Categories: AR, Enterprise.

Future concepts, spacewalks and drone deliveries: Airbus launches fleet of hands-on VR experiences

Aeronautics and space manufacturer Airbus yesterday released five new multi-user VR (virtual reality) experiences at Farnborough International Airshow (FIA) in the UK.

Known for producing the world’s largest passenger aircraft, the A380, Airbus teamed up with immersive technology specialist Render to show off its expansive and diverse range of projects through VR, including future aircraft concepts, drone-based deliveries, and even a virtual spacewalk mission.

The five new VR experiences focus on a...

By Mark Jones, 19 July 2018, 0 comments. Categories: Applications, Brands, Developers, Enterprise.

This Finnish VR startup is developing a headset with human-eye resolution

Virtual reality could be about to get a lot more, well, real.

A Finnish startup known as Varjo claims to be developing a VR headset whose resolution could actually match that of the human eye.

It achieves this by mimicking the way that our vision works, a process called foveation, where our eyes will only see one small area in front of us in a high resolution; the rest, as you will probably now be noticing, is rather more blurry.

Varjo attempts to replicate this process by using two displays within the...

By Mark Jones, 20 June 2018, 0 comments. Categories: Devices, Enterprise, Hardware.

HTC Vive and IGT announce casino VR deal

Slot machine maker International Game Technology PLC (IGT) has announced that it will be teaming up with HTC Vive to bring VR technology to casinos. The partnership will see the IGT, which is one of the world’s largest ‘gaming solutions providers’ leveraging HTC VIVE Studios’ content within a ‘Virtual Zone’ on casino floors.

This is not, however, a way for fatigued gamblers to gain some respite by checking out virtual experiences. Rather, the Virtual Zone is a competition...

By Colm Hebblethwaite, 21 March 2018, 0 comments. Categories: Enterprise, eSports.

Uber files application for VR vehicle experiences

Uber is looking to bring VR to the world of driverless cars, so that commuters can immerse themselves in virtual experiences on their daily commutes.

According to Motherboard, the company filed two patents in August 2016 relating to VR experiences for vehicles. The patents have been published by the US Patent and Trademark Office

The applications say:

“Most people travel the same routes at the same times of day over and over again and are interested in using their travel time for something other than looking at...

By Colm Hebblethwaite, 09 March 2018, 0 comments. Categories: Enterprise.

AR company Upskill adds Accenture and Cisco as high-profile investors

Upskill, a company focused on creating AR platforms that facilitate employee training with smart glasses, has raised a mammoth $17.2 million in its latest round of funding.

The company also added some very high-profile investors to its current roster. Accenture and Cisco Investments now join the links of Boeing HorizonX, GE Ventures and New Enterprise Associates as backers of Upskill. The company raised £11.3 million last year.

The latest round means that the company has now raised an impressive $57.4...

By Colm Hebblethwaite, 07 March 2018, 0 comments. Categories: AR, Enterprise.

Accenture: VR will “close the gap of physical distance” between businesses and customers

Accenture is predicting three years of rapid disruption as a range of new technologies mature in the enterprise space. The company’s Technology Vision 2018 report highlights AI, “extended reality” and advanced analytics will be turbo-boosting a whole host of innovative products and services, and changing the ways that customers interact with companies.  

The company surveyed 6,300 businesses and IT executives across the world.

With regards to VR/AR, Accenture believes that the biggest...

By Colm Hebblethwaite, 16 February 2018, 0 comments. Categories: Enterprise.

Enterprise VR training to generate $216 million in 2018

The use of VR for enterprise training is really starting to gain traction, with ABI Research predicting that the market will generate a massive $6.3 billion in 2022.

The technology intelligence company says that companies around the world are increasingly turning to VR to provide immersive training environments that accurately simulate dangerous situations will keeping travel and equipment-related expenses down.

The company predicts that the VR training market will hit $216 million in 2018.

Take up will be...

By Colm Hebblethwaite, 22 November 2017, 0 comments. Categories: Enterprise.

Mastercard unveils AR retail experience

Global payments giant Mastercard has teamed up with ODG and Qualcomm to create new “AR experience” that will give shoppers more information about potential purchases, as well as facilitating mobile payments.

The experience will be the first time that the company’s Masterpass digital wallet and identity check mobile will be mixed with iris authentication to provide safe payments.

“We are seeing major shifts in how commerce is conducted, as people lead increasingly connected, digital...

By Colm Hebblethwaite, 27 October 2017, 0 comments. Categories: Enterprise, Platforms.

VR to usher in the age of ‘empathy training’

Businesses are built on relationships between employees and customers, but it is the quality of those relationships that can be the difference between growth and stagnation.

A business that cannot create and sustain positive relationships with the people it relies on to give it money is not likely to last long. This has led a lot of companies to try and give their employees the tools they need to build fruitful relationships.

Now, it looks like VR could be a crucial tool in empathy-building game.

Empathy...

By Colm Hebblethwaite, 16 October 2017, 0 comments. Categories: Enterprise.

Oculus partner with Immerse to provide training for world’s largest logistics company

VR’s potential for enterprise training has been well-touted. The technology is about to take a big step into actual real-world use cases with a big new partnership with DHL.

The world’s largest logistics company has announced that it will working with Oculus and British VR startup Immerse to build what it hopes will be a pioneering ‘virtual learning world’.

The global initiative was announced by Facebook CEO Mark Zuckerberg and VR leader Hugo Barra at the Oculus Connect 4 conference...

By Colm Hebblethwaite, 12 October 2017, 0 comments. Categories: Enterprise.

VR heat maps offer detailed insights for architects, designers and retailers

For those that are in charge of designing spaces that are going to be used for commercial and public activities, VR looks set to greatly enhance the design process. Utilising the technology, designers and retailers can tailor their designs by virtually walking through them, changing colour schemes and materials as they go.

Now, Yulio technologies, has given architects, designers and retailers another VR tool to help them optimise their designs for the people that are actually going to use the spaces they...

By Colm Hebblethwaite, 05 October 2017, 0 comments. Categories: Applications, Enterprise.

AMC aims to bring room-scale VR in theatres by 2019

AMC Entertainment, the largest theatrical motion picture exhibitor in the world, has invested $10 million into VR startup Dreamscape Immersive, to open six VR centres in North America and the UK.

The company has also committed another $10 million to finance VR content productions with the LA-based startup. Dreamscape Immersive is focused on room-scale installations and real-time motion tracking.

The six new VR-locations will be in addition to Dreamscape’s flagship location in Los Angeles, which is due...

By Colm Hebblethwaite, 27 September 2017, 0 comments. Categories: Enterprise, Gaming.

Why So Many Doubters? Riding the VR Hype Cycle

From the moment Mark Zuckerberg handed over $2billion for Oculus Rift, the starting gun sounded for the latest trip around the VR hype cycle.

VR is not a new technology. The earliest incarnations have been traced all the way back to around 1860 in the form of panoramic paintings. By 1930, the first flight simulator using a version of the technology was sold to the US military to improve pilot skills. The first head mounted display was developed in 1960, first VR goggles hit the...

By Robert Kendal, 11 September 2017, 0 comments. Categories: Brands, Enterprise, Hardware.

HTC announces premium VR headset for China market

HTC has announced the first Vive Standalone VR headset for the Chinese market, which will have Viveport as its official content platform.

HTC Vive hopes that the new standalone will be the number one premium device for Chinese consumers.

The Vive Standalone will make use of features of the Qualcomm Snapdragon 835 mobile VR platform that was designed to support built-in VR functionality. This will allow developers to more rapidly release compelling content.

“China is the leading mobile market in the...

By Colm Hebblethwaite, 27 July 2017, 0 comments. Categories: Enterprise, Hardware.

VR as part of an omnichannel approach in the automobile industry

The car-buying public is increasingly using immersive technologies like VR and AR to facilitate their purchase decisions. Automotive retail, in particular, is seeing greater implementation of immersive technology as a customer engagement tool, delivering a multitude of benefits that are designed to both empower car buyers and drive efficiencies for the brand. 

Increasing numbers of successful implementations are coming to light at various stages of the customer journey, with Audi, Toyota, and Pagani...

By Joseph Artgole, 20 July 2017, 0 comments. Categories: Advertising, Enterprise.

First enterprise-ready multi-user VR platform launched

London-based Immerse has launched the world’s first multi-user VR system for enterprise.

The platform will allow multiple users to create and share VR/3D experiences for business applications. The company is already working on a number of live projects, specialising on offering solutions in the defence, engineering, manufacturing, healthcare, energy and communications sectors.

“Our platform is specifically designed to democratise the VR experience, allowing VR content creators to...

By Colm Hebblethwaite, 03 July 2017, 0 comments. Categories: Enterprise, Platforms.

Kaleidoscope launches premium VR content fund

The VR industry has attracted a lot of funding over the last few years, but many creators still struggle to find funding for their projects.

Premium, high quality content is an important factor in driving consumer adoption of VR in general.

With this is mind, Kaleidoscope is launching a platform to help content creators get funding.

You can watch the platform launch video here.

The company has built up a network of creators and identified 120 potential sources of funding. These sources...

By Colm Hebblethwaite, 30 June 2017, 0 comments. Categories: Developers, Enterprise.

Five Key Lessons from IVRPA Vienna 2017

IVRPA 2017 was held in Vienna earlier this month and brought together over 200 360˚ and VR content creators from across the globe for four days of keynotes, workshops and social events.

Here are some of the most significant learnings from the event:

1) Brands need scale, so forget about the headset, just for now

Brands need and expect scale for their campaigns, and a key friction point is that headset experiences currently don’t deliver this.

Headset adoption will of course increase over time, but...

By Rachel Dennis, 21 June 2017, 0 comments. Categories: Brands, Enterprise, Hardware.

Will enterprise rather than consumers drive VR/AR adoption?

The predicted VR boom that was being touted last year has so yet to really materialise in 2017.

Despite heavy investment, truckloads of hype and an ever-growing army of start-ups, consumers haven’t yet really warmed to the technology.

In the B2B and enterprise application space, however, VR/AR looks to be gathering momentum.

Research firm Tractica predicts that enterprise spending will outstrip consumer spending on VR/AR in the next few years.

Tractica estimates a CAGR of 60% for enterprise spending on...

By Colm Hebblethwaite, 16 June 2017, 1 comment. Categories: AR, Enterprise.