YouTube rolls out augmented reality for users to virtually try makeup products

YouTube will be using augmented reality (AR) for its users so that they can ‘virtually’ try on makeup as they are watching videos.

The AR feature, which is dubbed as AR Beauty Try-On, will allow viewers to see how a shade of lipstick looks on them. They can use this feature while watching a video of their favourite creator reviewing it and explaining them the application of the product, which they can buy it simply by clicking on the...

By VR 360, 24 June 2019, 0 comments. Categories: Applications, AR, Brands.

John Lewis & Partners to trial new ‘Visualise Your Space’ virtual reality experience

John Lewis & Partners has announced that it will be trialling a virtual reality (VR) experience called ‘Visualise Your Space’, in order to help customers in deciding which home products they should shop for in order to suit their home perfectly. 

Guided by John Lewis Partners in three trial shops, customers who are shopping for home products will be able to put the dimensions, windows and doors of the room...

By VR 360, 07 June 2019, 0 comments. Categories: Applications, Case Studies, Platforms.

VR and AR spending to rocket by 2023 fuelled by enterprise use cases, says IDC

The virtual (VR) and augmented reality (AR) markets may be under something of a strain right now, but the future looks positive – at least according to the latest IDC analysis.

According to the analyst house, global spending on AR and VR is set to hit $160 billion in 2023 – up significantly from the $16.8bn forecast for this year. IDC expects this figure to come from accelerating demand in the commercial and public...

By James Bourne, 04 June 2019, 0 comments. Categories: Applications, AR, Research.

Qualcomm launches reference design for Snapdragon Smart Viewer

Qualcomm Technologies has announced the new Qualcomm Snapdragon Smart Viewer Reference Design, which is a VR form factor built together with Goertek on the Qualcomm Snapdragon XR1 Platform. The Reference Design, launched at the Augmented World Expo 2019 in California, helps in decreasing the time taken in product development of both AR and VR smart viewers.

Hugo Swart, head of XR at Qualcomm, said: “The Snapdragon...

By VR 360, 30 May 2019, 0 comments. Categories: Applications, AR, Developers, Devices.

Go beyond for blended engagement: Why mixed reality offers a compelling future

How many times have you walked to work and had to pull out your phone to check train times, or been mid-conversation with a friend and gone to look up restaurant options for a brunch you’re planning? Or have you been in a business meeting using the latest virtual tool to include Bob from Ohio and Paula in Beijing, but when it comes to discussing your latest project, that flat digital presentation just doesn’t get the message across?

By Kelly Allison, 29 May 2019, 0 comments. Categories: Applications, AR, Brands.

Virtual reality fitness: Improving physical and mental health

With summer just around the corner, many of us will be wanting to get ourselves into shape for our upcoming holidays. But the effect of the hot weather in summer means that it can be all too easy to get back into bad habits and put fitness regimes on the backburner. The thought of being stuck in the gym, pounding the treadmill fills many of us with dread, but it needn’t, there are other, more stimulating ways to get fit.

By Ben Thiel, 28 May 2019, 0 comments. Categories: Applications, Case Studies, eSports.

Analogix Semiconductor aims to support VR experiences for gaming notebooks with new offering

US-based Analogix Semiconductor has introduced its VirtualLink Reference Design that enables VirtualLink directly on the motherboard of high-performance gaming notebooks, allowing them to support virtual reality (VR) over the USB-C connector.

Introduced by a consortium led by NVIDIA, Oculus, Valve, AMD, and Microsoft, the VirtualLink Alternate Mode of USB Type-C was designed in order to deliver the power, display, and data...

By VR 360, 28 May 2019, 0 comments. Categories: Applications, Gaming.

New VR system bests ‘gold standard’ testing for detecting Alzheimer’s at early stage

Scientists at the University of Cambridge say they have built a solution which is claimed to perform better than the ‘gold standard’ tests for Alzheimer’s-triggered dementia.

The scientists developed a VR system that may prove to be a boon for the medical fraternity due to its ability to detect Alzheimer’s at a very early stage. Moreover, the technology was also able to sort patients with early signs of senile...

By VR 360, 24 May 2019, 0 comments. Categories: Applications, AR, Platforms.

Google set to bring augmented reality models to search engine

At the recently held 2019 I/O event, Google announced that it is adding a mix of camera and augmented reality (AR) to its search engine that will generate 3D AR models as search results. For instance, users can have look at “realistic” pairs of shoes they are trying to buy online; similarly, shopping clothes online can also be previewed with one’s existing wardrobe. One can also simply put an animated shark in their living room.

By VR 360, 10 May 2019, 0 comments. Categories: Android, Applications, AR, Brands.

Oz aims to bring AR environment to biopharma with new initiative

Consulting company Oz has launched what it has described as a first-of-its-kind application aiming to bring an augmented reality (AR) environment to physician detailing.

AR-Detailing will allow biopharma sales representatives to have a lot more immersive detailing experience with physicians on treatments. It will also educate them on health conditions and diagnostics. This becomes essential for specialised treatments where...

By VR 360, 16 April 2019, 0 comments. Categories: Applications, AR, Platforms.

100 million consumers will shop with AR online and in-store by 2022, says Gartner

An optimistic analysis on the augmented reality (AR) market from Gartner: the analyst house has predicted 100 million consumers will shop in AR online and in-store by 2022.

The findings appear in the company’s latest report – ‘Include 5G and Next-Generation Wireless in Roadmaps to Elevate In-Store Retail Customer Experience’ – whose title is more of a command than a comment. Gartner argues...

By James Bourne, 01 April 2019, 0 comments. Categories: Applications, AR, Brands.

I’m Fine VR project aims to raise awareness and educate around suicide prevention

VoidVR, an independent virtual reality (VR) development studio, has announced the launch of I’m Fine, a new educational project aimed at suicide awareness.

The project, which will be available for free on the Oculus Rift and HTC Vive from July, is aimed at being ‘used as a means of experiencing what sufferers of suicidal thoughts go through in their darkest hours… [to] better understand [them].’

By James Bourne, 25 March 2019, 0 comments. Categories: Applications, Ecosystems.

New VR solution helps engineers detect early design risks in product and process lifecycles

French software firm ESI Group and AR software solutions provider Diota have vowed to solve issues related with factory assembly and in-service maintenance via an end-to-end solution, which leverages digital data to provide improved productivity, quality and traceability, thereby negating operational risk.

The solution, called IC.IDO, is a dedicated VR solution designed to help engineers identify design risks as early as...

By VR 360, 20 March 2019, 0 comments. Categories: Applications, AR, Enterprise, Platforms.

NexTech AR Solutions announces upgraded UX for web-enabled AR platform

Canadian software firm NexTech AR Solutions has upgraded the user experience (UX) for its patent-pending web-enabled augmented reality (AR) platform.

Users, with the help of the newly improved UX, feel as if they are inside an app through 3D virtual AR objects in a location and then “placed”. As soon as the virtual 3D object is “placed”, users can move their camera left and right whereas the object...

By VR 360, 06 March 2019, 0 comments. Categories: Applications, AR, Brands.

Google gives sneak peek of Maps-enhancing AR visual positioning system

Of all the exciting, time-saving and useful apps out there today, mapping sits somewhat between a rock and a hard place. The maps themselves are vital, but the direction sometimes isn’t.

If you take a look on any busy high street with people staring at their phones, several will be working out just in which direction they have to go from their map. Increasingly – as this reporter can testify from personal...

By James Bourne, 11 February 2019, 0 comments. Categories: Android, Applications, AR.

Lyft looks to augmented reality to help drivers find their passengers

It’s an increasingly common sight on pavements and roads; people standing semi-aimlessly, phone in hand, frequently checking the GPS and wondering where their taxi is. Lyft is looking to switch this up with a new system which aims to utilise augmented reality (AR) to give greater insights.

The information, which appears in a patent filed in June

By James Bourne, 18 January 2019, 0 comments. Categories: Applications, AR.

EFF launches VR tool to help users understand surveillance technologies

The Electronic Frontier Foundation (EFF) has launched a virtual reality (VR) experience on its website, teaching people how to spot and understand the surveillance technologies that police are using on its communities.

Spot the Surveillance, which works best with a VR headset and can also work on standard browsers, places users in a 360-degree street scene in San Francisco.

The...

By VR 360, 06 November 2018, 0 comments. Categories: Applications, Platforms, Regulation.

Walmart deploys augmented reality to improve barcode scanner

Walmart shoppers can now use augmented reality (AR) thanks to the launch of a new tool for iOS – as the company says it wanted to do ‘so much more’ with its current mobile app barcode scanner.

The retailer has given a shot to augmented reality and has launched a new AR scanning tool in its iPhone application which will help customers with product comparisons. This AR scanner can be panned across store shelves,...

By James Bourne, 02 November 2018, 1 comment. Categories: Applications, AR, Brands.