NexTech AR Solutions announces upgraded UX for web-enabled AR platform

Canadian software firm NexTech AR Solutions has upgraded the user experience (UX) for its patent-pending web-enabled augmented reality (AR) platform.

Users, with the help of the newly improved UX, feel as if they are inside an app through 3D virtual AR objects in a location and then “placed”. As soon as the virtual 3D object is “placed”, users can move their camera left and right whereas the object...

By VR 360, 06 March 2019, 0 comments. Categories: Applications, AR, Brands.

Google gives sneak peek of Maps-enhancing AR visual positioning system

Of all the exciting, time-saving and useful apps out there today, mapping sits somewhat between a rock and a hard place. The maps themselves are vital, but the direction sometimes isn’t.

If you take a look on any busy high street with people staring at their phones, several will be working out just in which direction they have to go from their map. Increasingly – as this reporter can testify from personal...

By James Bourne, 11 February 2019, 0 comments. Categories: Android, Applications, AR.

Lyft looks to augmented reality to help drivers find their passengers

It’s an increasingly common sight on pavements and roads; people standing semi-aimlessly, phone in hand, frequently checking the GPS and wondering where their taxi is. Lyft is looking to switch this up with a new system which aims to utilise augmented reality (AR) to give greater insights.

The information, which appears in a patent filed in June

By James Bourne, 18 January 2019, 0 comments. Categories: Applications, AR.

EFF launches VR tool to help users understand surveillance technologies

The Electronic Frontier Foundation (EFF) has launched a virtual reality (VR) experience on its website, teaching people how to spot and understand the surveillance technologies that police are using on its communities.

Spot the Surveillance, which works best with a VR headset and can also work on standard browsers, places users in a 360-degree street scene in San Francisco.

The...

By VR 360, 06 November 2018, 0 comments. Categories: Applications, Platforms, Regulation.

Walmart deploys augmented reality to improve barcode scanner

Walmart shoppers can now use augmented reality (AR) thanks to the launch of a new tool for iOS – as the company says it wanted to do ‘so much more’ with its current mobile app barcode scanner.

The retailer has given a shot to augmented reality and has launched a new AR scanning tool in its iPhone application which will help customers with product comparisons. This AR scanner can be panned across store shelves,...

By James Bourne, 02 November 2018, 0 comments. Categories: Applications, AR, Brands.

Novarad AR HoloLens system gets FDA approval for medical use

The FDA has cleared OpenSight Augmented Reality System, making it the first AR medical solution for Microsoft HoloLens receiving 510(k) clearance for use in pre-operative surgical planning.

OpenSight renders 2D, 3D and 4D images of patients interactively, while accurately overlaying them directly on the patient’s body. The solution, in combination with the patented virtual tool technology and an integrated targeting...

By VR 360, 30 October 2018, 0 comments. Categories: Applications, AR.

VR reduces pain during exercise, finds study

A research paper published by the School of Engineering and Digital Arts at the University of Kent argues that using VR headsets during exercise can reduce pain and increase the level of sustaining an activity.

The research, which was led by PhD candidate Maria Matsangidou from EDA, was set out to determine the effect of using VR on certain inner-body functions like heart rate, including pain intensity, perceived exhaustion,...

By VR 360, 02 October 2018, 0 comments. Categories: Applications, Platforms.

Exploring innovations for VR in the cinematic realm

The Virtual Reality Industry Forum (VRIF) has announced that it will be exhibiting its latest VR innovations at the IBC2018 event in Amsterdam. At the VRIF Future Zone booth, visitors will be able to witness all the cutting-edge interactive demos from companies such as Qualcomm, Nokia/Fraunhofer HHI, and Imeve.

Demonstrations by the abovementioned companies include Imeve’s high-quality live streaming VR360 solution,...

By VR 360, 14 September 2018, 0 comments. Categories: Applications, AR, Brands.

VR headset shipments go down year on year – but it’s only a blip, says IDC

Shipments of VR headsets went down 33% year on year, according to IDC – but the analyst firm expects this to be merely a blip as the market finds its footing.

The figures, which appear in the company’s latest Worldwide Quarterly Augmented and Virtual Reality Headset Tracker, found declines in each of the primary markets.

Screenless viewers went down from 1 million headsets...

By James Bourne, 06 September 2018, 0 comments. Categories: Applications, Devices, Hardware, Research.

How virtual reality is helping art galleries and real estate businesses with their customer experience

Virtual (VR) and augmented reality (AR) experiences are being used to attract customers by retailers – as new case studies have shown.

One Toronto-based business, The Slanted Door Art Gallery, Café, and Lounge, has become a part of the new frontier in eCommerce. This trendy café has introduced an interactive 360° virtual tour for its visitors who can actually study and purchase pieces of art via their...

By VR 360, 04 September 2018, 0 comments. Categories: Applications, AR, Brands.

Vicon’s new Origin location-based VR system aims for ‘unbreakable’ tracking

UK-based Vicon Motion Systems has introduced the “Origin”, a comprehensive location-based virtual reality (LBVR) system that is designed to empower all levels of VR developers.

Vicon’s new fully scalable solution is a combination of its Academy Award-winning tracking abilities with tools that make it easy for anyone to setup and operate. It has been developed on nearly 35 years of industry-leading R&D that has made it the leader in engineering, healthcare and motion capture for...

By VR 360, 14 August 2018, 0 comments. Categories: Applications, Ecosystems.

Magic Leap One Creator Edition is finally launched – with $2295 price tag

It has certainly taken its time – but Magic Leap has finally taken the leap and announced the availability of its augmented reality (AR) headset.

The Magic Leap One Creator Edition, in the words of the company, is ‘a spatial computing system that brings digital content to life here in the real world with us. Its unique design and technology lets in natural light waves together with softly layered synthetic lightfields, enabling creators to build unbelievably believable interactive experiences and...

By James Bourne, 10 August 2018, 0 comments. Categories: Applications, AR, Devices.

Scandit secures $30 million to further augmented reality and computer vision platform

Switzerland-based scanning software provider Scandit has raised $30 million in a series B funding round led by GV, along with existing investor Atomico, and NGP Capital – a venture capital arm of Nokia Corporation.

The accrued funds will be used by Scandit to expedite its process of expanding the business across the world, and further develop its mobile computer vision platform to support advanced capabilities across any camera-equipped device. It will also help the company to boost its long-term vision...

By VR 360, 30 July 2018, 0 comments. Categories: Applications, AR, Brands.

VR therapy for neurological conditions to be rolled out across UK

A “pioneering” virtual reality (VR) therapy, which has proven to reduce blood pressure and pain levels among people with neurological conditions, is going to be rolled out across the UK.

According to BBC Scotland, the therapy has been trialled at the Sue Ryder neurological care centre in Aberdeen, where it has been used to support people with conditions such as cerebral palsy, MS and motor neurone disease, as well as those with brain...

By Mark Jones, 27 July 2018, 0 comments. Categories: Applications, Devices, Research.

NVIDIA, Oculus and Microsoft lead industry standard for VR headset and PC connection

A new open industry standard aims to enable next-generation VR headsets to connect with PCs and other devices using a single USB connector.

A new open industry standard, called VirtualLink, has been introduced by a consortium led by NVIDIA, Oculus, Valve, AMD, and Microsoft, to enable next-generation VR headsets to connect with PCs and other devices using a single, high-bandwidth USB Type-C connector rather than a range of cords and connectors.

This new connection is an Alternate Mode of USB-C that simplifies...

By VR 360, 20 July 2018, 0 comments. Categories: Applications, Regulation.

Future concepts, spacewalks and drone deliveries: Airbus launches fleet of hands-on VR experiences

Aeronautics and space manufacturer Airbus yesterday released five new multi-user VR (virtual reality) experiences at Farnborough International Airshow (FIA) in the UK.

Known for producing the world’s largest passenger aircraft, the A380, Airbus teamed up with immersive technology specialist Render to show off its expansive and diverse range of projects through VR, including future aircraft concepts, drone-based deliveries, and even a virtual spacewalk mission.

The five new VR experiences focus on a...

By Mark Jones, 19 July 2018, 0 comments. Categories: Applications, Brands, Developers, Enterprise.

New report explores greater accessibility for VR games and content

A new detailed report recently released by The Independent Game Developers' Association (TIGA) has noted how to face challenges and grab the opportunity to make VR content available to the widest audiences possible.

The report, titled ‘Accessibility and VR’, is authored by veteran video game accessibility specialist Ian Hamilton. The report covers topics that will better serve those with motor and visual impairment, understanding hearing loss relative to VR, considering simulation sickness,...

By James Bourne, 19 June 2018, 1 comment. Categories: Applications, Gaming.

French startup tests VR in hospitals as anesthetic replacement

A French startup is exploring the use of (VR) virtual reality in hospitals as an alternative to anesthetics for minor operations, reporting “positive” feedback from early trials.  

Healthy Mind, the brainchild of three graduates in collaboration with psychiatrists and doctors, uses virtual environments to help ease the pain of smaller operations without the use of drugs while reducing the anxiety commonly felt in hospital environments.

From “Zen gardens” to snow-capped vistas,...

By Mark Jones, 11 June 2018, 0 comments. Categories: Applications, Research.