Accenture and Qualcomm collaborate to pilot extended reality product for event planning

Accenture and Qualcomm Technologies have partnered with InterContinental Hotels Group to assess a solution that uses augmented and virtual reality to reinvent the event planning experience.

Accenture’s extended reality (XR) practice has developed the XR Event Planner solution in collaboration with Qualcomm Technologies, which will place event planners, buyers and hotel sales staff side-by-side in a virtual reconstruction...

By VR 360, 24 January 2020, 0 comments. Categories: Applications, AR, Brands.

UCI School of Medicine studying psychological effects of AR medical simulation training

The UCI School of Medicine has collaborated with Chenega Healthcare Services and MedCognition to examine the psychological effects of AR medical simulation training.

The study, titled, Assessment of the Psychological and Physiological Effects of Augmented Reality, has been provided with a $1.2 million fund by the Medical Technology Enterprise Consortium.

The two-year study, which began...

By VR 360, 14 January 2020, 0 comments. Categories: Applications, Healthcare, Research.

New research finds ways to reduce physical risk while using VR

A study conducted by Oregon State University has tried to assess some common movements in virtual reality (VR) that may contribute to muscle strain and discomfort.

The aim of the study was to make sure that users who are not just into gaming, but also into education and industrial training, are safe.

Participants wore an Oculus Rift headset and were tasked with pointing to...

By VR 360, 08 January 2020, 0 comments. Categories: Applications, Healthcare, Research.

Mozilla adds new features to its Firefox Reality VR browser - from Bluetooth to bookmarks

Mozilla’s latest product launch now allows its users to sign into Firefox Reality with their Firefox Account credentials, which means that users will now be able to get the benefits of new features that includes Bluetooth keyboard support and the ability to share history, bookmarks, and tabs between devices.

Users who want to avoid bookmarking and directly send an active tab from another device to their Oculus Quest, can...

By VR 360, 13 December 2019, 0 comments. Categories: Applications, Devices, Ecosystems.

PTC extends Magic Leap partnership to expand AR in the enterprise

PTC and Magic Leap have announced an extension of their partnership that will let enterprise and industrial customers to merge the AR capabilities of its Vuforia Engine solution with the powerful Magic Leap 1 wearable headset.

Starting from this month, PTC will offer Vuforia Engine to Magic Leap 1 customers, who will have access to the new AR innovations of Vuforia Engine which also includes its differentiated AI-based Model...

By VR 360, 13 December 2019, 0 comments. Categories: Applications, AR, Enterprise, Hardware.

Facebook acquires VR studio Beat Games to beef up Oculus arm

Facebook has announced the acquisition of Beat Games, the developer of VR rhythm game Beat Saber.

According to the details of the acquisition, Beat Games studio will be operating independently, but it will be a part of Oculus in Prague. The company will be continuing to ship content and updates for Beat Saber across all currently supported platforms with greater support from Facebook from now on.

By VR 360, 27 November 2019, 0 comments. Categories: Applications, Gaming, M&A.

Consumer mixed reality app installations to reach 10 billion by 2024, says Juniper Research

A recent study from Juniper Research has revealed that the number of consumer mixed reality app installs will reach 10 billion by 2024, increasing from the current three billion. Mixed reality overlays interactive digital images and videos on the real world via a smartphone, tablet or smart glasses.

The research, titled 'Consumer Mixed Reality: Emerging Opportunities, Vendor Strategies & Market Forecasts...

By VR 360, 15 November 2019, 0 comments. Categories: Applications, AR, Platforms, Research.

Opinion: VR can be the answer to many problems – but the devil is in the detail

First, a confession: I love VR. I became hooked on its potential long before today's affordable, reliable hardware. But as the old adage says, when you have a hammer, every problem looks like a nail. And that's dangerous for a tool in its early stages of deployment like VR.

Training is an obvious and useful application of VR. And almost every industry is bad at training.

By Nicholas Napp, 15 November 2019, 0 comments. Categories: Applications, AR, Ecosystems, Enterprise.

Brown University develops software which turns smartphones into AR portals

Researchers at Rhode Island-based Brown University have developed a new software system which turns smartphones into AR portals, allowing users to position virtual building blocks, furniture, and other objects into real world settings.

The developers believe that this new system, called Portal-ble, has the potential to be used as a tool by artists, designers, game developers and others to experiment with AR.

By VR 360, 21 October 2019, 0 comments. Categories: Applications, AR.

VR can speed up availability of less-invasive treatment for thyroid patients, research finds

A University of Virginia (UVA) Health interventional radiologist believes that virtual reality can offer physicians a better way to educate and expedite the adoption of innovative procedures.

By leveraging the simulated experience technology, UVA’s Zia Haskal, MD, has created a 11-minute video with an aim to increase the availability of a less-invasive treatment option for thyroid patients.

By VR 360, 16 October 2019, 0 comments. Categories: Applications, Healthcare, Research.

New study shows how VR can change mood and relieve anxiety during blood donation

A recently published study by the Scholarly Journal of Psychology and Behavioral Science has found that virtual reality (VR) can help a person’s mood change whenever they sit for donating blood. This finding was part of research conducted with the American Red Cross wherein 33 volunteers participated, who were analysed for different types of moods like anger, tension, fatigue, happiness and calmness.

‘Needle...

By VR 360, 23 September 2019, 0 comments. Categories: Applications, Hardware.

AR and blockchain technology is creating the perfect storm in gaming – it’s time to get involved

Opinion ‘Digital convergence’ was the major buzz phrase during the nascent days of what we’ll call ‘mobile content’. In the early-2000s, you couldn’t open a trade magazine (remember those?), visit a tech website or attend a conference without being bombarded with the word and what it would mean for myriad industries specialising in creating content, its means of distribution or the devices for consumption.

By Tony Pearce, 12 September 2019, 0 comments. Categories: Applications, AR, Case Studies, Data & Analytics, Gaming.

WaveOptics closes series C funding round at $39 million after additional investment

Here is proof the virtual (VR) and augmented reality (AR) market is thriving: WaveOptics, a UK-based designer of optical components for augmented reality devices, has announced an additional $13 million (£10m) in funding to close an oversubscribed series C funding round at $39m.

The company aims to solve three primary problems associated with AR wearables; design, cost, and optical...

By James Bourne, 10 September 2019, 0 comments. Categories: Applications, AR, Developers.

Live Planet launches world’s first claimed blockchain VR network

California-based production company Live Planet has announced its Blockchain Virtual Reality Network (BVRN) that will feature in-depth and engaging VR programming from major blockchain industry influencers, including Bad Crypto Podcast, Crypto Trader, Boxmining, BLOCKTV, Decentralized Films, YEN.io, and CoinCentral.com.

The Blockchain VR Network is the world’s first VR network built specifically for the blockchain sector, the...

By VR 360, 09 August 2019, 0 comments. Categories: Applications, Brands, Gaming.

SK Telecom launches new 5G-enabled AR and VR services for eSports

South Korean telecom operator SK Telecom has launched three 5G augmented reality (AR) and virtual reality (VR) services, called ‘Jump AR’, ‘LCK VR Live Broadcasting’ and ‘VR Replay’, which aim to offer a more realistic and immersive experience while watching eSports games.

The summary of the products are:

  • Jump AR: Users can use their smartphones to access Jump AR that transports them to an eSports stadium, LoL Park. When they are accessing the...

By VR 360, 31 July 2019, 0 comments. Categories: Applications, AR, eSports, Gaming.

URW collaborates with The VOID to bring VR to shopping centres

French commercial real estate firm Unibail-Rodamco-Westfield (URW) is bringing more than 25 permanent, immersive VR destinations to its shopping centres in the US and Europe by collaborating with US-based mixed reality entertainment specialist, The VOID.

The partnership will benefit both companies to expand their footprints across different regions. For instance, The VOID can scale its global presence with the help of...

By VR 360, 30 July 2019, 0 comments. Categories: Applications, Brands.

How virtual reality is increasing collaboration and improving outcomes across industries

Those old enough to remember the arcades of the 1980s and 1990s will have experienced a rudimentary version of what we now know as virtual reality. Fast forward three decades and the technology that allowed people to hit tennis balls around with virtual adversaries has matured beyond recognition. The average consumer now experiences...

By Nick Lazaridis, 26 July 2019, 0 comments. Categories: Applications, Ecosystems, Enterprise.

YouTube rolls out augmented reality for users to virtually try makeup products

YouTube will be using augmented reality (AR) for its users so that they can ‘virtually’ try on makeup as they are watching videos.

The AR feature, which is dubbed as AR Beauty Try-On, will allow viewers to see how a shade of lipstick looks on them. They can use this feature while watching a video of their favourite creator reviewing it and explaining them the application of the product, which they can buy it simply by clicking on the...

By VR 360, 24 June 2019, 0 comments. Categories: Applications, AR, Brands.