Executives see bright future for VR, AR and XR particularly in gaming – but barriers to adoption remain

The vast majority of technology executives surveyed by global law firm Perkins Coie say they expect immersive technologies of virtual, augmented and mixed reality to become as ubiquitous as mobile devices within six years.

The research, conducted alongside the XR Association, noted the state of investment in the space, which surged in late 2018. Q4/2018 saw spike in global venture capital deal value to $1.7 billion in AR and...

By James Bourne, 19 March 2019, 0 comments. Categories: AR, Ecosystems, Gaming, Research.

Man spends entire week in VR headset, notes strength of community despite missing nature

Jak Wilmot, co-founder of Atlanta-based VR agency Disrupt VR, spent an entire week locked into a VR headset – and while he missed the ‘energy’ of the natural world, his conclusion was that virtual reality was “whatever you want it to be.”

The experiment – or publicity stunt, delete as appropriate – came with a couple of caveats. Wilmot could take up to 30 seconds out to switch VR...

By James Bourne, 18 March 2019, 0 comments. Categories: Case Studies, Ecosystems, Research.

Revenues from VR-specific games to reach $8.2 billion by 2023, says Juniper Research

A lesser-spotted optimistic research study focusing on virtual reality; Juniper Research has predicted revenues from VR-specific games will rise from $1.2 billion to $8.2bn by 2023.

The report, titled ‘Virtual Reality Markets: Innovation, Disruption & Future Prospects 2019-2013’, argues that the development of smartphone VR content is key to increasing consumer confidence in VR – which as regular...

By VR 360, 17 January 2019, 0 comments. Categories: eSports, Gaming, Research.

WaveOptics raises $26 million to improve vision for AR wearables

WaveOptics, a designer and manufacturer of waveguides for use in augmented reality (AR) wearables, has raised $26 million from existing shareholders and new investors, which was led by Octopus Ventures, one of WaveOptics’ largest shareholders and one of Europe’s most prominent venture capital firms.

The fundraising was supported by other existing shareholders including IP Group, Robert Bosch Venture Capital and Gobi...

By VR 360, 13 December 2018, 0 comments. Categories: AR, Research.

Virtual reality market has stumbled in 2018 – but the outlook remains positive

The virtual reality (VR) and augmented reality (AR) markets are undergoing something of a tumultuous time – but while the near-term outlook sees a dip, long-term growth can be found.

With only a few weeks left to go in the year, analyst firm CCS Insight has predicted that eight million VR and AR headsets and glasses will be sold in 2018. This represents a step down from the 10 million devices sold in 2017; yet the company...

By James Bourne, 05 December 2018, 0 comments. Categories: AR, Platforms, Research.

Capgemini bets AR and VR will go mainstream in three years – with US and China aggressive investors

Enterprises are enhancing their business operations with the help of AR and VR technologies, claims a report, titled “Augmented and Virtual Reality in Operations: A guide for investment”, published by the Capgemini Research Institute.

More than 700 executives in the automotive, manufacturing and utilities sectors having knowledge of AR/VR initiatives in their organisations were surveyed for the preparation of this...

By VR 360, 08 October 2018, 0 comments. Categories: AR, Platforms, Research.

VR headset shipments go down year on year – but it’s only a blip, says IDC

Shipments of VR headsets went down 33% year on year, according to IDC – but the analyst firm expects this to be merely a blip as the market finds its footing.

The figures, which appear in the company’s latest Worldwide Quarterly Augmented and Virtual Reality Headset Tracker, found declines in each of the primary markets.

Screenless viewers went down from 1 million headsets...

By James Bourne, 06 September 2018, 0 comments. Categories: Applications, Devices, Hardware, Research.

Digi-Capital launches VR and AR analytics platform for startups, execs and VCs

Digi-Capital, an augmented and virtual reality consulting firm, has announced the launch of a new analytics platform which will serve as a dashboard for startups, corporates and venture capitalists (VCs).

The platform aims to provide encyclopaedic information in AR/VR/XR, with more than 500,000 data points across hardware, software, platforms, products/services, business models, categories and countries. It also covers leading AR/VR/XR startups, founders, corporates, VCs, valuations, deal flows and...

By VR 360, 21 August 2018, 0 comments. Categories: AR, Platforms, Research.

VR therapy for neurological conditions to be rolled out across UK

A “pioneering” virtual reality (VR) therapy, which has proven to reduce blood pressure and pain levels among people with neurological conditions, is going to be rolled out across the UK.

According to BBC Scotland, the therapy has been trialled at the Sue Ryder neurological care centre in Aberdeen, where it has been used to support people with conditions such as cerebral palsy, MS and motor neurone disease, as well as those with brain...

By Mark Jones, 27 July 2018, 0 comments. Categories: Applications, Devices, Research.

Research explores VR, AR and mixed reality as the ‘new realities of business’

In its latest review into global market tech trends, international technology M&A advisory Hampleton Partners has said that manufacturing, retail and healthcare industries are at the forefront of integrating augmented, virtual and mixed reality into the workplace to eradicate some of their complex challenges.

The Hampleton Partners M&A report on AR/VR predicts the global market size of the VR sector to grow at a CAGR of 44.5% to $17.8 billion in 2022. On the other hand, AR is expected to grow at...

By VR 360, 23 July 2018, 0 comments. Categories: AR, Ecosystems, Research.

VR may help people control their fear of heights, new research claims

Virtual reality may help assuage those who have a fear of heights, according to a new report.

According to research published in The Lancet Psychiatry Journal, following a randomised controlled trial of 100 people, it was stated that VR could help people with a clinically diagnosed fear of heights overcome their fear.

Though at a nascent stage, the use of VR technology was successfully conducted as a treatment without a therapist that provided a proof of concept for how some psychological interventions might...

By VR 360, 18 July 2018, 0 comments. Categories: AR, Research.

French startup tests VR in hospitals as anesthetic replacement

A French startup is exploring the use of (VR) virtual reality in hospitals as an alternative to anesthetics for minor operations, reporting “positive” feedback from early trials.  

Healthy Mind, the brainchild of three graduates in collaboration with psychiatrists and doctors, uses virtual environments to help ease the pain of smaller operations without the use of drugs while reducing the anxiety commonly felt in hospital environments.

From “Zen gardens” to snow-capped vistas,...

By Mark Jones, 11 June 2018, 0 comments. Categories: Applications, Research.

New report highlights recent trends and threats in the global VR headsets market

A new report by QYResearchReports.com has outlined the challenges as well as trends associated with the global VR headsets market and offered a detailed analysis of the future growth opportunities.

“Global Virtual Reality Headsets Sales Market Report 2018” aims to reinforce the decision-making capacity of readers, potential investors and new entrants in the VR headset market by offering them with financial performance reports of prominent players, their M&A strategy news, the challenges they...

By James Bourne, 25 April 2018, 0 comments. Categories: AR, Hardware, Research.

AR/VR consumer content and apps market hit $3.2 billion in 2017

The AR and VR consumer market swelled by an impressive 72% in 2017 to reach a value of $3.2 billion, according to analysis from IHS Markit.

Key factors in this growth are a steadily increasing user base that is proving happy to put more of their money into the ballooning number of content, apps and location-based VR entertainment. While VR is likely to remain a fairly niche market for the next few years, IHS Markit still sees it hitting 75.7 million users by 2021.

In terms of user numbers though, it seems...

By Colm Hebblethwaite, 12 April 2018, 0 comments. Categories: Devices, Research.

Researchers test whether VR can treat phantom pain

Phantom pain is a strange phenomena whereby someone who has recently lost a limb continues to feel pain that seems to be coming from the missing limb itself. The condition can often compound the anguish that can come when a person loses part of their body.

As well as trying to understand why phantom pain occurs, scientists have been trying to find an effective way to treat the condition. Researchers at the University of Brunswick’s Institute of Biomedical Engineering are studying whether VR can help...

By Colm Hebblethwaite, 02 March 2018, 0 comments. Categories: Research.

Scientists use VR to identify areas of brains involved in memory

Neuroscientists at the University of California have used VR to gain new insight into how different areas of the brain are involved in the distinct parts of the memory organisation process.

The findings are detailed in a study published in the Nature Communications journal by graduate student Halle Dimsdale-Zucker. Dimsdale-Zucker and her colleagues used a virtual environment to show participants virtual objects.

When the subjects were then asked about the objects, the team was able to view activity in different areas of...

By Colm Hebblethwaite, 29 January 2018, 0 comments. Categories: Research.

$2.5 billion invested in AR/VR in 2017

2017 has been a bumper year in terms of investment for the AR/VR sector, and the pace of money coming in has picked up substantially in the last quarter.

According to the latest figures in Digi-Capital’s Augmented/Virtual Reality Report and Deals Database, startup leaders across 27 AR/VR sectors raised $1 billion in capital in Q4 2017. This brings total investment in 2017 to $2.5 billion in 2017, meaning that a whopping two-fifths of the total investment in the sector has come in October and...

By Colm Hebblethwaite, 14 December 2017, 0 comments. Categories: AR, Research.

VR industry leaders launch world’s first ‘Academic Purpose’ bundle

VR First is a global initiative that aims to enable global innovation in VR/AR by providing creators, companies and governments with state-of-the-art facilities.

Now the group, along with a team of industry leaders, have announced the launch of the world’s first VR Academic Purpose bundle. This bundle consists of hardware, services and support from key players in the industry, and is designed specifically for academic research, development and innovation purposes.

The bundle will be made available to...

By Colm Hebblethwaite, 08 December 2017, 0 comments. Categories: Developers, Research.

Pioneering VR hopes to help Cystic Fibrosis patients

Patients at the All Wales Adult Cystic Fibrosis Centre have had access to potentially revolutionary VR treatment, and the initial results seem to be positive.

The centre has partnered with Cardiff-based Orchard Media and Events Group to try and change the way that patients are treated. Currently, due to the threat of infection, patients have to be treated in isolation. This can cause additional anxiety and pain for people who are already under a heavy burden.

The new solution allows patients to don VR...

By Colm Hebblethwaite, 01 December 2017, 0 comments. Categories: Research.

New research could put an end to queasy VR experiences

New research from the UK and Germany that was looking for a way to provide quicker and visually sharper experiences, may have uncovered something even more desirable: a path towards eliminating nausea-inducing VR experiences.

Conducted by researchers at Brunel University London and Bonn-Rhein-Sieg University of Applied Sciences and Saarland University in Germany, the project seems to have unearthed the “sweet spot” of image quality.

VR can make users sick, mainly due to latency between eye...

By Colm Hebblethwaite, 01 November 2017, 0 comments. Categories: Research.