VR may help people control their fear of heights, new research claims

Virtual reality may help assuage those who have a fear of heights, according to a new report.

According to research published in The Lancet Psychiatry Journal, following a randomised controlled trial of 100 people, it was stated that VR could help people with a clinically diagnosed fear of heights overcome their fear.

Though at a nascent stage, the use of VR technology was successfully conducted as a treatment without a therapist that provided a proof of concept for how some psychological interventions might...

By VR 360, 18 July 2018, 0 comments. Categories: AR, Research.

French startup tests VR in hospitals as anesthetic replacement

A French startup is exploring the use of (VR) virtual reality in hospitals as an alternative to anesthetics for minor operations, reporting “positive” feedback from early trials.  

Healthy Mind, the brainchild of three graduates in collaboration with psychiatrists and doctors, uses virtual environments to help ease the pain of smaller operations without the use of drugs while reducing the anxiety commonly felt in hospital environments.

From “Zen gardens” to snow-capped vistas,...

By Mark Jones, 11 June 2018, 0 comments. Categories: Applications, Research.

New report highlights recent trends and threats in the global VR headsets market

A new report by QYResearchReports.com has outlined the challenges as well as trends associated with the global VR headsets market and offered a detailed analysis of the future growth opportunities.

“Global Virtual Reality Headsets Sales Market Report 2018” aims to reinforce the decision-making capacity of readers, potential investors and new entrants in the VR headset market by offering them with financial performance reports of prominent players, their M&A strategy news, the challenges they...

By James Bourne, 25 April 2018, 0 comments. Categories: AR, Hardware, Research.

AR/VR consumer content and apps market hit $3.2 billion in 2017

The AR and VR consumer market swelled by an impressive 72% in 2017 to reach a value of $3.2 billion, according to analysis from IHS Markit.

Key factors in this growth are a steadily increasing user base that is proving happy to put more of their money into the ballooning number of content, apps and location-based VR entertainment. While VR is likely to remain a fairly niche market for the next few years, IHS Markit still sees it hitting 75.7 million users by 2021.

In terms of user numbers though, it seems...

By Colm Hebblethwaite, 12 April 2018, 0 comments. Categories: Devices, Research.

Researchers test whether VR can treat phantom pain

Phantom pain is a strange phenomena whereby someone who has recently lost a limb continues to feel pain that seems to be coming from the missing limb itself. The condition can often compound the anguish that can come when a person loses part of their body.

As well as trying to understand why phantom pain occurs, scientists have been trying to find an effective way to treat the condition. Researchers at the University of Brunswick’s Institute of Biomedical Engineering are studying whether VR can help...

By Colm Hebblethwaite, 02 March 2018, 0 comments. Categories: Research.

Scientists use VR to identify areas of brains involved in memory

Neuroscientists at the University of California have used VR to gain new insight into how different areas of the brain are involved in the distinct parts of the memory organisation process.

The findings are detailed in a study published in the Nature Communications journal by graduate student Halle Dimsdale-Zucker. Dimsdale-Zucker and her colleagues used a virtual environment to show participants virtual objects.

When the subjects were then asked about the objects, the team was able to view activity in different areas of...

By Colm Hebblethwaite, 29 January 2018, 0 comments. Categories: Research.

$2.5 billion invested in AR/VR in 2017

2017 has been a bumper year in terms of investment for the AR/VR sector, and the pace of money coming in has picked up substantially in the last quarter.

According to the latest figures in Digi-Capital’s Augmented/Virtual Reality Report and Deals Database, startup leaders across 27 AR/VR sectors raised $1 billion in capital in Q4 2017. This brings total investment in 2017 to $2.5 billion in 2017, meaning that a whopping two-fifths of the total investment in the sector has come in October and...

By Colm Hebblethwaite, 14 December 2017, 0 comments. Categories: AR, Research.

VR industry leaders launch world’s first ‘Academic Purpose’ bundle

VR First is a global initiative that aims to enable global innovation in VR/AR by providing creators, companies and governments with state-of-the-art facilities.

Now the group, along with a team of industry leaders, have announced the launch of the world’s first VR Academic Purpose bundle. This bundle consists of hardware, services and support from key players in the industry, and is designed specifically for academic research, development and innovation purposes.

The bundle will be made available to...

By Colm Hebblethwaite, 08 December 2017, 0 comments. Categories: Developers, Research.

Pioneering VR hopes to help Cystic Fibrosis patients

Patients at the All Wales Adult Cystic Fibrosis Centre have had access to potentially revolutionary VR treatment, and the initial results seem to be positive.

The centre has partnered with Cardiff-based Orchard Media and Events Group to try and change the way that patients are treated. Currently, due to the threat of infection, patients have to be treated in isolation. This can cause additional anxiety and pain for people who are already under a heavy burden.

The new solution allows patients to don VR...

By Colm Hebblethwaite, 01 December 2017, 0 comments. Categories: Research.

New research could put an end to queasy VR experiences

New research from the UK and Germany that was looking for a way to provide quicker and visually sharper experiences, may have uncovered something even more desirable: a path towards eliminating nausea-inducing VR experiences.

Conducted by researchers at Brunel University London and Bonn-Rhein-Sieg University of Applied Sciences and Saarland University in Germany, the project seems to have unearthed the “sweet spot” of image quality.

VR can make users sick, mainly due to latency between eye...

By Colm Hebblethwaite, 01 November 2017, 0 comments. Categories: Research.

VR brings our 30,000-year old Homo sapiens ancestors back in 3D for the first time

VR animation by Visual Science

Technology continues to bring the history of our planet and our species into dazzlingly sharp relief. What before was a murky and often hard to conceptualise swamp is fast becoming a beautiful and detailed panorama.

Now, Visual Science is using VR to bring us face to face to with our distant ancestors. Partnering with the RAS Institute of Ethnology and Anthropology, the company has reconstructed the faces of the Sungir...

By Colm Hebblethwaite, 11 October 2017, 0 comments. Categories: Research.

Academic study explores VR’s effectiveness in marketing

Aside from gaming and training, marketing and advertising is perhaps the area where VR’s transformative potential has business tongues wagging.

The technology’s ability to immerse consumers in branded experiences or allow them to explore products more comprehensively before purchase is widely heralded, but at this point still largely theoretical.

Researchers at Milano-Bicocca University have analysed the experience users had while having a VR experience. The users tried Urban Up – Milan...

By Colm Hebblethwaite, 26 July 2017, 0 comments. Categories: Research.

Early adopters see 5G as catalyst for adoption of mobile VR

70% of early adopters of VR/AR expect it to fundamentally change the way that consumers interact with media, education, work, social interaction and retail.

An extensive report by Ericsson, based on a survey of 9,200 consumers across the globe, found that there are a lot of people who see the technology having wide reaching  effects on everyday life.

While early adopters could be expected to...

By Colm Hebblethwaite, 22 June 2017, 0 comments. Categories: Research.

UK VR revenue to grow 76% - PwC

The VR market in the UK is set to undergo rapid growth in the coming years, according to the latest PwC forecasts.

According to the professional services giant, the UK VR industry will grow at a faster rate than any other entertainment and media industry between 2016-2021.

The new Global Entertainment & Media Outlook 2017-2021 report forecasts a 76% CAGR to a value of £801 million in 2021.

If this prediction is accurate, this will make the UK VR market the fastest growing VR sector in EMEA.

A large...

By Colm Hebblethwaite, 14 June 2017, 0 comments. Categories: Enterprise, Research.

US VR healthcare market grew by $450 million since 2012

The VR in healthcare market in the United States has grown from $525 million in 2012 to an estimated $976 million in 2017, according to healthcare market research firm Kalorama.

The firm estimates that the VR/AR in healthcare market will continue to grow at roughly the same pace in the US over the coming years.

“The term ‘virtual reality’ is used in different contexts,” said Emil Salazar, analyst at Kalorama and author of the report.

“Broadly, virtual reality is the means or...

By Colm Hebblethwaite, 22 May 2017, 0 comments. Categories: Hardware, Research.

VR headsets ownership higher then tablets at same stage of lifecycle

Ownership levels of VR headsets are higher than those of wearables and tablets at the same stage of their lifecycle, according to research by YouGov.

The new report, called VR: A Deeper Perspective, found that 6% of the UK population currently own a headset. At the equivalent point after commercial release, only 4% owned wearables and 3% had bought a tablet.

The data suggests that VR hardware is seeing a rapid expansion in the last year. In Q4 2016, headset penetration was 3%, meaning it had roughly doubled by Q1...

By Colm Hebblethwaite, 19 May 2017, 0 comments. Categories: Brands, Hardware, Research.

Study finds VR therapy helps reduce pain for patients

The potential for VR to transform medical training and patient care is well known at this point, with exciting new applications popping up every week. 

However, the technology could also have a startling application for patients being treated in hospital.

A new study by non-profit medical centre Cedars-Sinai has recorded results that indicate that VR therapy could have significant impact on reducing pain for hospitalised patients.

half of the patients received VR therapy that included calming videos of helicopter...

By Colm Hebblethwaite, 09 May 2017, 0 comments. Categories: Research.

Healthcare VR/AR projected to grow 73% by 2022

The healthcare sector will see a rise in adoption of VR/AR training and simulation applications in the coming years, according to Allied Market Research.

In a new report, the market research company projects growth in the global VR/AR market of 65.7% from 2016 to 2022. The market will have a value of $59,511 million.

This growth will be driven by an expansion in the gaming market, as well as enterprise functions and training will increase awareness amongst end users.

However, the report also notes that...

By Colm Hebblethwaite, 02 May 2017, 0 comments. Categories: Research.

HTC Vive announces first ‘VR for Impact’ grant recipients

HTC Vive celebrated international Earth Day by unveiling the first recipients of its $10 million VR for Impact grant.

The programme looks to provide funding to VR content and technology that drives awareness of, and create a positive in impact in support of the UN sustainable development goals.

 The chosen projects not only receive funding, but will made available on Viveport.

“We believe VR and the immersive experiences it delivers have the potential to...

By Colm Hebblethwaite, 24 April 2017, 0 comments. Categories: Developers, Research.

VR market to be worth $37 billion by 2020, says SuperData

The emerging VR market will grow by $4.9 billion this year, according to SuperData.

The growth will be driven primarily by hardware, with software beginning to bring in more revenue. SuperData estimates that the market will be worth 437.7 billion by 2020.

The company says that ‘like most new technologies and platforms, VR has had a rocky, but predicable, start’.

The report states:

“Supply constraints limited access to...

By Colm Hebblethwaite, 20 April 2017, 0 comments. Categories: Devices, Research.