YouTube rolls out augmented reality for users to virtually try makeup products
YouTube will be using augmented reality (AR) for its users so that they can ‘virtually’ try on makeup as they are watching videos.
The AR feature, which is dubbed as AR Beauty Try-On, will allow viewers to see how a shade of lipstick looks on them. They can use this feature while watching a video of their favourite creator reviewing it and explaining them the application of the product, which they can buy it simply by clicking on the product.
As originally reported by CNBC, Estee Lauder-owned MAC Cosmetics has collaborated with Google’s in-house branded content platform FameBit to launch this online cosmetics campaign. Eleftheria Kouri, an AR analyst at tech advisory ABI Research, believes that the campaign will help companies increase their sales and engagement as YouTube has a larger community of bloggers and audience.
According to Kouri, the curiosity regarding AR as a new technology among consumers make them spend more time virtually trying on the product with the guidance of a reliable YouTuber they trust, which will make them purchase the product.
As part of this move, YouTube is collaborating with a range of e-commerce and makeup companies that have been using AR to enhance customers’ experiences.
The use of AR is spreading across various industries. Earlier this month, as this publication reported, BMW of North America introduced new dealership and workshop communication technologies that will help BMW Centres and MINI Dealerships in the region to mitigate repair and maintenance time, eventually increasing the workshop efficiency and improving customer satisfaction.
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