StubHub brings AR to ticket purchasing
Sports fans looking to get a ticket to the one of the world’s most spectacular sporting events in the world will soon be able to use AR as part of their purchasing journey.
Live market marketplace StubHub is leveraging AR as part of the Super Bowl 2018 ticket buying process. Prospective event-goers can use their phones to preview their game day experience in Minneapolis, getting a feel for everything from the parking facilities to the view of the field from different areas of the stadium.
With tickets and travel for the Super Bowl representing a significant expense, the tool is designed to remove the guesswork of choosing a ticket. Buyers will be able to see exactly what kind of experience each ticket will give them before they click the purchase button.
"StubHub's immersive view experience not only demonstrates a practical use case for AR within ticketing and live events, but also serves as an important milestone for the industry," said StubHub CTO Matt Swann.
"When it comes to our users, we're passionate about providing solutions in ticket buying and selling that offer a clear value. As the first ticketing player to implement this technology, we hope to further enhance the purchasing experience ahead of the biggest day in football."
Checking the view
The immersive view application was built using ARKit and is currently only available on iOS. Users will be able to access the feature when they go to the Super Bowl ticket buyers page on the StubHub website.
Once they give the app access to their camera they will be able to use any flat surface as a foundation to view and explore to a 3D rendering of the stadium. Users can then toggle between the stadium and the surrounding areas, including parking and public transport hubs, as well as access a range of additional content such as street addresses.
StubHub has been looking to expand the immersive product offerings it begun in 2016 with its Virtual View, which let users view 369 videos from their seats in 260 venues across the world.