Accenture: VR will “close the gap of physical distance” between businesses and customers

Accenture is predicting three years of rapid disruption as a range of new technologies mature in the enterprise space. The company’s Technology Vision 2018 report highlights AI, “extended reality” and advanced analytics will be turbo-boosting a whole host of innovative products and services, and changing the ways that customers interact with companies.  

The company surveyed 6,300 businesses and IT executives across the world.

With regards to VR/AR, Accenture believes that the biggest benefit to companies will be breaking down the geographical barriers between businesses and their customers. 80% of those surveyed said that the tech will help to “close the gap of physical distance” when engaging with employees.

Enterprises can use VR/AR to address some of the biggest pain points they currently face, such as workforce training, day-to-day productive or creating immersive customer experiences. The technology is allowing businesses to redesign themselves without having to worry about the “limiting factor of distance”.

Distance to information

As well as removing the geographical barriers between enterprises and people, immersive experiences are also reducing the distance to information.

27% of the executives surveyed said it is “very important” for their organisations to be a pioneer in extended reality solutions. Examples given in the report are GE Renewable Energy using AR to deliver assembly instructions directly to workers without the need for written documents. L’Oreal has massively cut the time it takes to launch products by moving design, branding and packaging testing to VR.

"Technology is now firmly embedded throughout our everyday lives and is reshaping large parts of society," said Paul Daugherty, Accenture's chief technology & innovation officer.

"Just as cities developed around ports and then railroads, or people rebuilt their lives around electricity, the world today is reimagining itself around digital innovation — and, by extension, the companies that provide those services. This requires a new type of relationship, built on trust and the sharing of large amounts of personal information."

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