The unique challenges of VR arcades
There seems to be a lot of buzz around VR arcades recently.
PlayStation VR announced that it is looking to move into ‘location-based entertainment’ by placing its headsets in entertainment facilities in Japan. Similarly, the first IMAX VR arcade in Los Angeles is a financial success.
Theme parks are also starting to utilise the technology, such as Thrope Park’s Derren Brown’s Ghost Train
In the middle of this, Springboard VR has announced that more than 60 arcades across the globe are now using its custom game launcher.
VR arcades present a number of challenges to operators.
Currently, arcade owners have to manually track the time that each group has been playing. Perhaps the biggest challenge is the need to train customers on how to use the hardware, play the games and switch between different titles.
Add to this the expensive nature of the hardware and a lack of technical knowledge, and you have a time-consuming and resource draining prospect. If customer training isn’t up to scratch or the equipment frequently malfunctions, customer experience and the resulting brand reputation could be seriously damaged.
Springboard’s system is designed to solve these challenges.
Firstly, it looks to reduce employee load by allowing an entire arcade’s worth of titles to be run from a single device. The device also tracks time and provides customers with real-time notifications.
Secondly, the device teaches customers basic gameplay with custom tutorials.
All of this makes the company the largest VR arcade platform outside of China.
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