HTC Vive and Warner Bros join forces for ‘Ready Player One’
HTC Vive and Warner Bros will work together to produce a range of exclusive VR content around the release of Ready Player One.
Adapted by Steven Spielberg from the sci-fi action thriller by Ernest Cline, Ready Player One is a dystopian tale where people turn to VR to escape the chaos caused by global warming.
The majority of the story takes place in a VR system called OASIS that functions as both a virtual society and a kind of MMORPG.
The film is due for worldwide release on 30 March.
‘Showcasing the transformative nature of VR’
There is not a huge amount of information available about what exactly this exclusive content will be at this point. The only details, aside from the fact that the content will be ‘tied to the world of Ready Player One’, released are:
the content will be available through Viveport
it will be available across all in-home VR platforms, including high-end PC and mobile solutions
there will also be ‘location-based’ content on Viveport Arcade
“The virtual reality world within Ready Player One is extremely advanced sophisticated and engaging,” said Blair Rich, president of worldwide marketing at Warner Bros. “Vive is the perfect partner to bring that to life and also has the broadest reach to global markets for the use of VR in home, mobile and offline channels.”
Vive President Rikard Steiber also thinks that this partnership may be an important moment in the general public’s acceptance of VR:
“Ready Player One is one of the most anticipated movies in the world, and has tremendous potential to engage and entertain the worldwide market, showcasing the transformative nature of VR and it can and will be.
“Vive is delivering on the promise of VR and continues to be the most advanced and immersive VR experience available to consumers, and we’re thrilled to be partnering with Warner Bros to bring these experiences to consumers, on all platforms, around the globe.”
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