First live VR payment experience launched
Global payment processing provider Payscout has partnered with Visa to create the world’s first VR payment platform.
The Payscout VR Commerce app features integration with Visa Checkout, allowing users to register payment credentials within the service or access their existing Visa account.
The payment system is tied to a full 360-video experience that gives consumers the opportunity to explore a virtual store, explore the merchandise and then pay without needing to remove their headsets.
“This moment represents the next step in the evolution of shopping experiences,” said Payscout CEO Cleveland Brown.
“We’ve seen the emergence and proliferation of both ecommerce and mobile commerce platforms, but this is the world’s first VR commerce platform.”
Immersive customer experience
Currently the app is only available through the Google Play Store, but the company is currently adapting the technology for IoS and other VR platforms.
The only virtual store available at the time of publication was Body Language Sportswear, an ecommerce merchant based in LA.
Users can rotate and enlarge items in the store. The app then securely confirms the purchase and then incorporates the user information held by Visa Checkout. Once the Payscout VR Commerce has processed the payment, all of the details are sent to the merchant who then confirms the order.
“VR is already one of the best ways to bring unique and immersive experiences to life, and we’ve now unlocked VR as the next frontier of digital commerce,” said Sam Shrauger, SVP, Digital Products at Visa Inc said.
“As immersive consumer experiences change how people pay, we’re proud that Visa Checkout will power payments and purchases everywhere – both in the physical and virtual world.”
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