myVR opens its social platform to brands and marketers

Picture credit: myWebRoom

myVR, a San Francisco-based virtual reality (VR) social platform which aims to help brands interact with their audiences via a realistic 3D environment, is now allowing brands and marketers to work with its designers to create ‘in-app’ experiences that will enable users to create brand engagement.

The users of the myVR platform can easily find, save, stream and share online content including news articles, music, and videos, through an interactive, customisable “rooms” as their personal hubs. On this platform, content is organised across 21 targeted interest feeds such as travel, sports, pets, DIY and food, all of which are also fully customisable, presenting brands with a powerful and highly targeted vehicle to reach customers.

myVR is available for free for the users, giving them a unique experience in VR by allowing them to visit each other’s virtual rooms and hold group voice chats all while browsing the web, watching videos, reading articles or listening to music together.

Artem Fedyaev, CEO of myWebRoom and creator of myVR, said: “Brands have always jumped on board as new mediums mature and attract larger audiences – from Facebook and the Web, all the way back to the introduction of television and radio. By opening the rapidly growing myVR platform to brands, companies now have an easy way to directly interact with their audiences and grow their user-bases in virtual reality.”

Find out more here.

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