8% of young adults plan to buy a VR headset this year, report says
Younger generations are always well known for adopting the latest and greatest tech, and virtual reality is no exception.
A recent study has shown that 8% of 18 - 35 year olds are planning to buy a virtual reality headset by the end of the year - not a massive figure it may seem, but this comes to about 1.5 million in the US.
This is at least according to Parks Associates’ Connected CE & Services: Millennials, Gen Xers and Baby Boomers, which also looks at ownership of VR headsets.
It found 4% of those aged 18 - 25 already owned a virtual reality headset, compared to a 2% household average.
There was a slight difference between men and women too, with 12% of males and 5% of females saying they would buy a headset this year.
The younger generation were also the most familiar with augmented reality tech, with 8% of 18-35 year olds being really familiar with it, compared to 1 -3% for older generations.
Young adults also unsurprisingly took the lead where other connected devices were concerned too; more had smartphones than their older counterparts, as well as games consoles and streaming media players.
While stats should always be taken with a pinch of salt, perhaps there is some truth that the younger generation, with tech-savviness and some disposable income, may be the mass adopters for virtual reality - particularly where console specific headsets such as Playstation VR are concerned.
But it’s still a bit too early to tell, as there are so many potential uses of VR, from healthcare to architecture to travel - and so much hardware yet to be released, so it may be a multigenerational tool after all.
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