Platform aiming to be the Netflix of VR launches today

Platform aiming to be the Netflix of VR launches today Rachael Power is an editor at TechForge Media, writing about marketing tech, connected cars and virtual reality. She has written for a number of online and print titles including the Irish Times, Irish Examiner, accountingWEB and BusinessZone. Rachael has a passion for digital marketing, journalism, gaming and fitness, and is on Twitter at: @rachpower10.


(c)Inception 

A platform that wants to be the ‘Netflix of VR’ has launched around the world today.

Inception has a host of original and high quality made-for-VR content, and it’s aiming to be the top destination for virtual reality entertainment. Its team includes some high profile names such as the Emmy Award-winning executive producer of Homeland Ran Telem.

The platform uses original formats, exclusive rights and creative programming and hosts a portal of channels showcasing VR experiences. The platform wants to ‘redefine’ the process of creating, distributing and monetising virtual reality entertainment.

Inception’s app has a proprietary streaming technology that means they can broadcast good quality content with not much of a lag. The app also uses real-time data from user behaviour to stream content predictively and also uses smart analytics, such as eye and head-tracking technology.

The user is completely immersed in the VR experience and can actually interact with the content 

The Inception app is now available on Android, for Samsung Gear and Oculus Rift, and will be available on iOS in a week, with apps for the HTC Vive and Playstation coming soon.

Inception is also partnering with Boiler Room, the world’s number one community of underground music fans, unveiling a dedicated channel for Boiler Room’s live music events in VR on Inception’s app.

The companies are also creating the first ever ‘Born for VR’ venue that will serve as a dedicated site for live VR music shows streamed directly via Inception.

Content already available for the Inception app includes:

  • Wicked 10th Anniversary Experience for TimeOut London – Viewers are taken on a backstage 360 and VR tour of Wicked the Musical, experiencing the stage, dressing rooms, and actors
  • Lifestyle Formats – Users can join a VR workout class, such as Gaga workouts, a movement language designed to help you gain self awareness through your body
  • Partner channels – Inception is collaborating with Kaleidoscope and other Independent filmmakers to stream beautiful pieces in immersive VR

“At Inception we share the belief that VR is not just the next step in the evolution of TV, it’s a revolution of the entertainment industry,” said Benny Arbel, CEO and Co-founder of Inception.

“No longer is the audience just a 3rd party viewer. With Inception’s born-for-VR formats, the viewer is actually the director of  the content. The user is completely immersed in the VR experience and can actually interact with the content and control his or her storyline, making the experience the next best thing to actually being there. Inception’s VR content will completely change the way we experience the world, from music to art and lifestyle.”

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