The Guardian launches new virtual reality team

(c)Alicia Canter/The Guardian

UK based publication The Guardian has announced a new virtual reality team, in a bid to bring the tech to its news storytelling.

The team is led by  Francesca Panetta, executive editor of virtual reality and Adam Foley, commercial strategy director. 

Earlier this year, The Guardian won awards for its first VR project, 6x9: a virtual experience of solitary confinement. Following the success of this experiment with the new tech, it's invested in a team that comprises expertise across editorial, project management, digital development, designers and commercial.

According to The Guardian, the team will "produce an ongoing series of innovative and thought-provoking experiential projects, bringing audiences closer to Guardian journalism than ever before".

It's not giving away any clues as to what kinds of virtual reality tech it'll be focusing on just yet - for example, whether experiences will be 360 video or full-scale VR, but investment in a team is a sure-fire bet that virtual reality isn't going away any time soon.

'An extra dimension'

“Virtual reality and interactive content offer an extra dimension to storytelling in journalism and we’re thrilled to have been able to create a team that is truly dedicated to projects of this nature," said Francesca Panetta, executive editor, virtual reality.

"The reaction from our audiences to 6x9 - our first virtual reality project - was fantastic, and we look forward to being able to bring them closer to our journalism through the medium of virtual reality over the coming months and years.”

The creation of a team also means the generation of more revenue for The Guardian. It'll seek to work with brands on VR projects as the general public adopts the medium and focus on its advertising offering, they added. 

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