NFL launches VR series with Google Daydream
America's National Football League (NFL) has launched NFL Films with Google Daydream, a nine-part, 360 series of behind-the-scenes NFL content.
The series aims to give people a sense of how players, coaches, executives, cheerleaders and fans prepare for 'game day' in an immersive way.
The first episode of the virtual reality series will be available to watch via the NFL channel on YouTube on Thanksgiving Day (24 November).
Virtual reality is an emerging platform that enables content experiences with a truly unique vantage point that brings fans closer to the game
In the first episode of the series, viewers will spend a week with the Philadelphia Eagles defensive line as they prepare for the upcoming matchup and gain exclusive access to the Eagles bench and sideline on game day.
Other episodes will give viewers the opportunity to tag along with the Miami Dolphins cheerleaders, experience the distinctive football culture in Green Bay, and take a unique look inside the San Diego Chargers organisation, to name a few.
Later this year, episodes will also be available via the NFL VR app designed for Daydream, alongside other immersive content experiences.
This is the NFL’s first venture into producing VR content, after it experimented with the technology last season. It's currently in production and being shot using Jump, Google’s 360-degree camera and capture system.
The NFL and YouTube have been partners since 2015, launching its official YouTube channel in 2015. Through this, NFL's content has garnered over a billion views and carries game previews, in-game highlights, post-game recaps as well as news, analysis and fantasy football advice.
“We are always looking for new ways to engage with our fans. Virtual reality is an emerging platform that enables content experiences with a truly unique vantage point that brings fans closer to the game,” said Vishal Shah, senior vice president, digital media at the NFL. “It’s an exciting new medium to explore as we look to evolve and grow our offerings, and this partnership with Google is an important step in that direction.”
“This series will give fans an opportunity to connect with the NFL like never before, whether they are on YouTube or using Google’s virtual reality headset, Daydream View,” said Amit Singh, VP, Google VR.
“We’re thrilled to work with the NFL to capture the series with Jump and bring it to YouTube and Daydream.
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